Joanna Diana Steele Customer Champion - Community Builder – Content Strategist _Website not available. Sign in: https://www.twine.net/signup_ Joanna Diana Steele is a Digital Marketing Consultant and Trainer. She is also the Managing Director of Dimax - a boutique digital marketing agency helping businesses and events connect with their customers to drive brand visibility, engagement and conversion. Prior to starting Dimax, Joanna clocked up almost 20 years of marketing experience helping FTSE100 multi-million pound UK retail brands like Sainsbury’s, Argos and Mothercare create award-winning creative campaigns, build content-rich digital experiences and grow engaged online communities to drive conversion, revenue and sales. Through contract work and through Dimax’s services, she uses insight-driven planning, creativity and technology, helping clients to adapt to the ever-changing behaviour of the connected consumer. Services include digital marketing strategy & planning, content creation, social media marketing, email marketing, paid social, PPC, influencer marketing, brand development, community management, AI optimisation and digital marketing training. Clients come from a variety of industries; events, tech, kids media, ecommerce, FMCG, government, education and locations; Africa, UK & US and include London School of Economics, DRC Ministry of Health, Goethe-Institut Ghana, MEST Africa, Tech in Ghana Conference, Inspire Africa Conference, Complete Farmer, Limitless Studios and Plendify. Visit _Website not available. Sign in: https://www.twine.net/signup_ to learn more.

Joanna Diana Steele

Joanna Diana Steele Customer Champion - Community Builder – Content Strategist _Website not available. Sign in: https://www.twine.net/signup_ Joanna Diana Steele is a Digital Marketing Consultant and Trainer. She is also the Managing Director of Dimax - a boutique digital marketing agency helping businesses and events connect with their customers to drive brand visibility, engagement and conversion. Prior to starting Dimax, Joanna clocked up almost 20 years of marketing experience helping FTSE100 multi-million pound UK retail brands like Sainsbury’s, Argos and Mothercare create award-winning creative campaigns, build content-rich digital experiences and grow engaged online communities to drive conversion, revenue and sales. Through contract work and through Dimax’s services, she uses insight-driven planning, creativity and technology, helping clients to adapt to the ever-changing behaviour of the connected consumer. Services include digital marketing strategy & planning, content creation, social media marketing, email marketing, paid social, PPC, influencer marketing, brand development, community management, AI optimisation and digital marketing training. Clients come from a variety of industries; events, tech, kids media, ecommerce, FMCG, government, education and locations; Africa, UK & US and include London School of Economics, DRC Ministry of Health, Goethe-Institut Ghana, MEST Africa, Tech in Ghana Conference, Inspire Africa Conference, Complete Farmer, Limitless Studios and Plendify. Visit _Website not available. Sign in: https://www.twine.net/signup_ to learn more.

Available to hire

Joanna Diana Steele
Customer Champion - Community Builder – Content Strategist
Website not available. Sign in: https://www.twine.net/signup

Joanna Diana Steele is a Digital Marketing Consultant and Trainer. She is also the Managing Director of Dimax - a boutique digital marketing agency helping businesses and events connect with their customers to drive brand visibility, engagement and conversion.

Prior to starting Dimax, Joanna clocked up almost 20 years of marketing experience helping FTSE100 multi-million pound UK retail brands like Sainsbury’s, Argos and Mothercare create award-winning creative campaigns, build content-rich digital experiences and grow engaged online communities to drive conversion, revenue and sales.

Through contract work and through Dimax’s services, she uses insight-driven planning, creativity and technology, helping clients to adapt to the ever-changing behaviour of the connected consumer.

Services include digital marketing strategy & planning, content creation, social media marketing, email marketing, paid social, PPC, influencer marketing, brand development, community management, AI optimisation and digital marketing training.

Clients come from a variety of industries; events, tech, kids media, ecommerce, FMCG, government, education and locations; Africa, UK & US and include London School of Economics, DRC Ministry of Health, Goethe-Institut Ghana, MEST Africa, Tech in Ghana Conference, Inspire Africa Conference, Complete Farmer, Limitless Studios and Plendify.

Visit Website not available. Sign in: https://www.twine.net/signup to learn more.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Lead Facilitator at London School of Economics (LSE)
May 1, 2024 - March 1, 2025
Lead Facilitator for the Digital Marketing Strategy & Analytics Career Accelerator; support students with online learning and module delivery, mark assignments, and coordinate course content and assessment with LSE and FourthRev.
Director at Dimax UK & Africa
February 1, 2018 - Present
Unifying creativity and technology to deliver digital strategies for startups and corporates in the UK and Africa; drive growth through robust digital strategies, campaigns, optimized online experiences, and training.
Senior Product Reviews & CGC Manager at Sainsbury’s Argos (Milton Keynes & London)
January 1, 2016 - February 29, 2020
Defined and delivered a 3-year CGC strategy for Argos digital channels; led Bazaarvoice program, Q&A and social alerts; managed a 4-strong CGC team; monitored KPIs and reported benefits; launched the Argos Testers Community (5,000 members) and drove revenue uplift.
eCommerce Business Project Manager at Mothercare Group
September 1, 2015 - December 31, 2015
Project-managed digital roadmap initiatives; maintained plans and RAID logs; defined project scopes; supported business case development; ensured governance and timely delivery.
Head of Digital Content at Mothercare Group
June 1, 2012 - September 30, 2015
Defined digital content plan; translated in-store content to digital platforms; built blogger networks; curated content aligned to campaigns; analyzed user interactions and shared SEO insights; collaborated across UX, design, CRM and IT.
Marketing & Communications Manager at Women in Technology
January 1, 2011 - June 30, 2012
Identified market opportunities; advised on marketing mix; produced content (website, emails, blogs, social); organised large-scale B2B events for major clients.
Web Development & Online Communications Executive at Sleek MakeUP
March 1, 2009 - January 31, 2010
Wrote online marketing strategy; managed £10k digital marketing budget; established bloggers network; managed SEO; project-managed development of new ecommerce site; conducted qualitative/quantitative research for propositions.
Online Marketing Executive at ICSA Software International
March 1, 2007 - March 31, 2009
Wrote emails, performed A/B testing; created web/offline campaigns; collaborated across teams to exploit cross-marketing opportunities; participated in a social networking site project for governance professionals.

Education

Certified Digital Marketing Professional at Digital Marketing Institute
September 1, 2020 - December 8, 2025
Growth Master Certification at Growth Hackers University
May 1, 2020 - December 8, 2025
Oxford Fintech Programme at Said Business School, University of Oxford
February 1, 2019 - December 8, 2025
AgilePM Qualified Foundation & Practitioner at University of Westminster
July 1, 2015 - December 8, 2025
PRINCE2 Qualified Foundation & Practitioner at University of Westminster
March 1, 2015 - December 8, 2025
CYQ Level 2 Certificate in Fitness Instructing (Group Exercise to Music) at YMCA Fit
January 1, 2014 - August 31, 2014
BA/BSc Joint Honours Degree in Marketing and Language Studies (Spanish) at London Metropolitan University
September 1, 2001 - July 1, 2003
A-Levels at Enfield County School
January 11, 2030 - June 30, 1999
GCSEs at Enfield County School
January 11, 2030 - December 8, 2025

Qualifications

Certified Digital Marketing Professional
September 1, 2020 - December 8, 2025
Growth Master Certification
May 1, 2020 - December 8, 2025
Oxford Fintech Programme
February 1, 2019 - December 8, 2025
AgilePM Qualified Foundation & Practitioner
July 1, 2015 - December 8, 2025
PRINCE2 Qualified Foundation & Practitioner
March 1, 2015 - December 8, 2025
CYQ Level 2 Certificate in Fitness Instructing
January 1, 2014 - August 31, 2014
BA/BSc Marketing and Language Studies (Spanish)
September 1, 2001 - July 1, 2003

Industry Experience

Software & Internet, Retail, Education, Healthcare, Professional Services