Digital Growth & Content Specialist with 5+ years of experience driving qualified leads through end-to-end campaign execution and digital storytelling. I create and optimize high-converting content for Instagram, TikTok, and LinkedIn, ensuring brand consistency while supporting revenue goals. I use GA4 analytics to track performance and improve engagement-to-inquiry conversion. I also manage editorial calendars, coordinate creative production, and build SOPs/playbooks and AI-assisted workflows to increase content throughput while maintaining quality and on-time delivery.

Job Nturibi

Digital Growth & Content Specialist with 5+ years of experience driving qualified leads through end-to-end campaign execution and digital storytelling. I create and optimize high-converting content for Instagram, TikTok, and LinkedIn, ensuring brand consistency while supporting revenue goals. I use GA4 analytics to track performance and improve engagement-to-inquiry conversion. I also manage editorial calendars, coordinate creative production, and build SOPs/playbooks and AI-assisted workflows to increase content throughput while maintaining quality and on-time delivery.

Available to hire

Digital Growth & Content Specialist with 5+ years of experience driving qualified leads through end-to-end campaign execution and digital storytelling. I create and optimize high-converting content for Instagram, TikTok, and LinkedIn, ensuring brand consistency while supporting revenue goals.

I use GA4 analytics to track performance and improve engagement-to-inquiry conversion. I also manage editorial calendars, coordinate creative production, and build SOPs/playbooks and AI-assisted workflows to increase content throughput while maintaining quality and on-time delivery.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Work Experience

Executive Virtual Assistant / Digital Project Manager at Go Nomading Pte Ltd
January 1, 2024 - Present
Own day-to-day coordination across content production and digital communications to ensure brand touchpoints drive audience engagement. Maintain editorial calendars and campaign timelines for recurring social posts, email sends, and promotions. Audit copy and visuals for consistency while applying SEO basics (titles, meta, tags). Track weekly KPIs including conversion and content readiness, and produce publishing progress reports with blockers and next actions. Implement AI-assisted workflows to lift content throughput by 30% while sustaining 95% on-time delivery. Build and refine SOPs for recurring workflows to ensure repeatable, high-quality output.
Project Manager / Digital Communications Lead at Psimonix
March 1, 2023 - December 31, 2023
Executed end-to-end LinkedIn and Zoom campaigns, achieving 65–70% attendance across 15+ digital sessions. Owned the content pipeline, drafting copy and coordinating creative assets using Canva to ensure messaging consistency and readiness. Aligned creative, technical, and operations teams for smooth handoffs during digital activations. Monitored engagement data via dashboards to prioritize content fixes and improve audience retention by 15%.
Business Development Associate at Tristar Global Logistics
April 1, 2018 - May 31, 2022
Coordinated multi-party proposals and operational handoffs, securing $500K+ in new contracts. Developed repeatable templates and checklists that improved accuracy and increased client retention by 40%. Worked with operations and customer teams to align service levels and maintain high-quality standards.

Education

BSc, Economics & Finance at Kenyatta University
January 11, 2030 - August 14, 2026

Qualifications

Google Analytics 4 (GA4) Certification
January 11, 2030 - August 14, 2026
Google Google Digital Marketing & eCommerce Professional Certificate
January 11, 2030 - August 14, 2026
Google Project Management Professional Certificate (Coursera)
January 11, 2030 - August 14, 2026
Career Essentials in Administrative Assistance (Microsoft/LinkedIn)
January 11, 2030 - August 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality
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