I am Joe Lindley, a multidisciplinary freelance graphic designer with experience in editorial, branding, print production, animation and website builds.
I am Joe Lindley, a multidisciplinary freelance graphic designer with experience in editorial, branding, print production, animation and website builds. Using typography, layout and design principles to produce innovative creative outputs for a range of big brands. Graduating in Graphic Design from Leeds Art University gave me the foundations for the skills that I have today, which allows me the opportunity to fall in love with screen printing.
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
WordPress
MailchimpWorking with an array of clients from independent start-ups to businesses looking for re-brands, the past eight years has given me the opportunity to work on a ton of logos for some great companies.
The range in briefs has meant I can experiment with various techniques from pen and pencil sketching to bespoke typography, all production techniques that help carry the message of the brand.
Client: Sopexa
Agency: The Color Company
Year: 2022
The ‘Eat Spain Drink Spain’ campaign was an exciting opportunity to showcase Spanish cuisine globally. Sopexa required me to create captivating artworks across billboards, posters, recipe cards and digital ads. We began with thorough research into Spain’s culinary diversity and cultural significance to inform our artwork concepts, designed to entice audiences into exploring the country’s culinary wonders.
Each piece aims to capture the essence of Spanish cuisine. Bold typography and captivating imagery invite viewers to delve into Spain’s culinary delights. Recipe cards offer practical guidance for recreating authentic Spanish dishes, while digital ads leverage dynamic visuals to engage audiences and drive participation.
Throughout the process, collaboration and refinement are key. Working close with Sopexa to fine-tune the artwork, ensuring it aligns seamlessly with the campaign’s goals and branding standards.
Client: Mastercard
Agency: The Color Company
Year: 2019
Mastercard required assistance in creating and developing a series of Mailchimp email campaigns for their internal learning and development team. Working within the company brand guidelines I was required to promote various training programs, workshops and resources.
We developed a content strategy, including engaging copy and visually appealing graphics. Then created a series of responsive Mailchimp email templates tailored to different types of communications: announcements, learning programmes, newsletters.
I was also asked to help with branding and creating materials for a Mastercard networking event in Barcelona, collaborating with the marketing team to generate logo concepts and visually appealing printed materials.
Client: License to PR
Year: 2019 – Current
I provide design solutions for London PR company License to PR, who are an award-winning communications agency specialising in connecting brands and products with the right people.
Working on a range of artworks from bespoke event promotion to large format printing and tailored packaging design to internal presentation documents, my goal is to produce vibrant and impactful materials that support the agency in delivering top-notch results for their clients.
Client: Salma Kitchen
Year: 2023
Salma Kitchen is a Mexican street food pop-up specialising in slow-roasted meats with a focus on traditional dishes prepared with authentic flavours and techniques.
I was tasked with creating a brand concept for the Mexican restaurant. The client required a brand package including a logo, brand assets, patterns and social media designs to effectively capture the essence of their restaurant and provide ample collateral for the brand to start to grow.
The assets are required to be easily applied throughout the brands presence both online and when they’re out n about serving up their tacos and burgers.
Client: The Irish Post
Year: 2023
I worked as the production manager for The Irish Post for just over sixteen months and continue to work with them on a freelance basis. In my role with The Irish Post I took on the responsibility of creating a diverse range of print materials, spanning from the weekly newspaper to special supplements and social media artwork.
Working with the editorial and advertising teams, I ensured that the design process aligned seamlessly with the content requirements and maintained a consistent visual identity that aligned with The Irish Post brand. When managing the production process, I handled tasks such as artwork preparation, proofreading, colour profiles and final output.
In my capacity as a graphic designer for The Irish Post, I created a dedicated website for The Irish Post Awards. The WordPress website served as a comprehensive hub, offering attendees the convenience to purchase tickets, submit voting slips and access all up-to-date information related to the awards ceremony. My focus was on designing a user-friendly interface that presented a visually appealing representation of The Irish Post Awards.
Typesetting stationery for the Royal Households and creating promotional material for the Royal Family. Creating bespoke and sophisticated artwork including wedding invitations, place cards, menus and thank you cards at their studio in Mayfair, London. Understanding of typography, colour theory and print production processes.
Working with clients such as the Oscars, Netflix, Mastercard and BP. Designing, creating and setting artwork for print, such as brochures, wayfinding, restaurant collateral, exhibition materials and branded stationery. Maintaining and updating brand style guides for clients, ensuring consistency across all print materials. Collaborating with printers, clients and internal teams to ensure that projects were delivered on time and to the highest quality standards.
Creating a wide range of print materials, including the weekly newspaper, special supplements and artwork for social media posts. Working closely with the editorial and advertising teams to ensure that all materials are designed and produced to the right standards. Managing the entire production process, including file preparation, proofreading, colour correction and final output.
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