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I’m a London-based Creative Strategist with agency experience across FMCG and lifestyle brands, working at the intersection of research, cultural insight and campaign development. I’ve contributed to integrated campaigns that improved CTR by 28% and engagement by 35%.…

John V Mathew

Copywriter, Marketing Strategist, Graphic Designer, +1

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I’m a London-based Creative Strategist with agency experience across FMCG and lifestyle brands, working at the intersection of research, cultural insight and campaign development. I’ve contributed to integrated campaigns that improved CTR by 28% and engagement by 35%.…

Available to hire

I’m a London-based Creative Strategist with agency experience across FMCG and lifestyle brands, working at the intersection of research, cultural insight and campaign development. I’ve contributed to integrated campaigns that improved CTR by 28% and engagement by 35%.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Front of House Member at Brasserie Blanc

January 1, 2024 - Present

Delivered excellent customer service in a fine dining environment in London. Followed service steps to meet brand standards. Learned steps of service and assisted as a bartender during peak hours. Managed the brand's Instagram presence, creating posts and engaging with trends to attract more customers.

Copywriter / Marketing Executive (Creative) at Tonic Worldwide

December 1, 2022 - August 31, 2023

Wrote and executed bold ideas for brands across HR, FMCG, entertainment and insurance, translating ideas into conversations across LinkedIn and Instagram. Conceptualised and scripted a four-part World Ocean Day video series that boosted brand persona and delivered 120k+ views; contributed to a 28% CTR increase.

Creative Consultant at Swing India Advertising

May 1, 2021 - August 31, 2022

Communicated campaign ideas for healthcare multi-specialty sectors, restaurants, insurance, pesticides, skincare and more. Produced SEO-led content and social activations increasing brand visibility by 40% and engagement by 22%. Maintained a structured social media calendar, developed website content for a skincare brand, cultivated client relationships, and authored 6 monthly blogs (500+ words each). Created 20+ social posts using Adobe Illustrator and Photoshop; enhanced brand storytelling with edited reels and videos using Adobe Premiere Pro and Canva.

Graphic Designer at Jaldi Live Stream

December 1, 2020 - February 28, 2021

Created animated videos and digital assets supporting social growth, contributing to a 25% increase in followers.

Social Media Intern at Times Group (Zoom TV)

August 1, 2018 - September 30, 2018

Curated and posted engaging content featuring relevant celebrities to maintain a strong online community. Conducted in-depth research to identify emerging trends and innovative video content ideas that drove significant social media growth.