I help founders and entrepreneurs ideate, build and launch SaaS and E-commerce products. I am a self-taught Product Designer focused on early stage startups and SEO / GEO (Generative Engine Optimization) projects. My skills go beyond charts, screens and coding software; I solve problems at the intersections of Design, Development, Marketing and Business. Failed startup projects have shown me that creating a system where I have constant streams of users/leads on one side and problems solved/paying clients on the other is what really matters. I have worked with businesses that last updated their websites 5 years ago and still make money today. I have also worked with businesses where solutions could have been a few landing pages, multi-step forms and a CRM spreadsheet but instead became bloated six-figure pieces of software with no users. Simplicity in replicating winning models that combine delivering real business value and user satisfaction—the fewer the better. I'm excited to partner with founders and teams with strong vision and validated business models needing simple, quick and effective ways to design and develop products leveraging AI.

Johnny Toshio

I help founders and entrepreneurs ideate, build and launch SaaS and E-commerce products. I am a self-taught Product Designer focused on early stage startups and SEO / GEO (Generative Engine Optimization) projects. My skills go beyond charts, screens and coding software; I solve problems at the intersections of Design, Development, Marketing and Business. Failed startup projects have shown me that creating a system where I have constant streams of users/leads on one side and problems solved/paying clients on the other is what really matters. I have worked with businesses that last updated their websites 5 years ago and still make money today. I have also worked with businesses where solutions could have been a few landing pages, multi-step forms and a CRM spreadsheet but instead became bloated six-figure pieces of software with no users. Simplicity in replicating winning models that combine delivering real business value and user satisfaction—the fewer the better. I'm excited to partner with founders and teams with strong vision and validated business models needing simple, quick and effective ways to design and develop products leveraging AI.

Available to hire

I help founders and entrepreneurs ideate, build and launch SaaS and E-commerce products.

I am a self-taught Product Designer focused on early stage startups and SEO / GEO (Generative Engine Optimization) projects.

My skills go beyond charts, screens and coding software; I solve problems at the intersections of Design, Development, Marketing and Business.

Failed startup projects have shown me that creating a system where

I have constant streams of users/leads on one side and problems solved/paying clients on the other is what really matters.

I have worked with businesses that last updated their websites 5 years ago and still make money today.

I have also worked with businesses where solutions could have been a few landing pages, multi-step forms and a CRM spreadsheet but instead became bloated six-figure pieces of software with no users.

Simplicity in replicating winning models that combine delivering real business value and user satisfaction—the fewer the better.

I’m excited to partner with founders and teams with strong vision and validated business models needing simple, quick and effective ways to design and develop products leveraging AI.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Independent Product Designer / Web Design Freelancer
January 1, 2023 - Present
Launched multiple local business and ecommerce websites focused on replicating winning websites with AI. Created a template/framework to create SaaS documentation and working prototypes. Shared examples include project overview, prototype samples and documentation samples available via public links. Active GitHub repository commits also available.
Product Specialist / Lead Designer at Tripdoodler
January 1, 2023 - September 4, 2025
Led the redesign of web and mobile app UI, implementing responsive layouts and complete feature overhaul. Defined and documented a component-based UI system to ensure consistency and developer efficiency, managing progress with daily scrums. Managed and designed multiple initiatives and user feedback sessions to inform UI improvements and feature prioritization.
Business Analyst & Product Designer at Swaggie Co & Claim App
January 1, 2021 - September 4, 2025
Designed and managed development for two products: a job marketplace for work holiday visa workers in Australia and a geo-targeted deals platform. Managed projects with offshore and in-house teams, providing clear documentation to ensure user research and business goals were translated into high-fidelity mockups, prototypes, and final production assets.
Founder / Product Manager at RTY.solutions
January 1, 2017 - September 4, 2025
Created a mobile application to replace print material for digital infrastructure, resulting in cheaper retargeting ads and in-app sponsorship placement quotas. Automated business operations and scaled sales by designing and building a custom ecommerce for an education company selling PDFs to government job applicants.
Web Designer Freelancer
January 1, 2015 - September 4, 2025
Sold custom themed WordPress websites built for optimized local SEO ranking and Google Map pack results.

Education

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Qualifications

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Industry Experience

Software & Internet, Retail, Education