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I’m Michael Michalak, a photographer and videographer based in Austin, TX, focused on clean, intentional visuals that put product storytelling first. I build calm, modern imagery through controlled lighting, refined styling, and minimal composition—using texture, space, and subtle detail to create work that feels both atmospheric and precise. I shoot and edit studio, lifestyle, and conceptual projects, and I also produce short-form videos for campaigns and social platforms. My process is simple and streamlined—concept and moodboard to lighting plan, execution, and delivery—so each shoot supports a cohesive visual identity and clear audience-focused results.…I’m Michael Michalak, a photographer and videographer based in Austin, TX, focused on clean, intentional visuals that put product storytelling first. I build calm, modern imagery through controlled lighting, refined styling, and minimal composition—using texture, space, and subtle detail to create work that feels both atmospheric and precise. I shoot and edit studio, lifestyle, and conceptual projects, and I also produce short-form videos for campaigns and social platforms. My process is simple and streamlined—concept and moodboard to lighting plan, execution, and delivery—so each shoot supports a cohesive visual identity and clear audience-focused results.

Michael Michalak

Photographer, Videographer, Creative Director, +2

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I’m Michael Michalak, a photographer and videographer based in Austin, TX, focused on clean, intentional visuals that put product storytelling first. I build calm, modern imagery through controlled lighting, refined styling, and minimal composition—using texture, space, and subtle detail to create work that feels both atmospheric and precise. I shoot and edit studio, lifestyle, and conceptual projects, and I also produce short-form videos for campaigns and social platforms. My process is simple and streamlined—concept and moodboard to lighting plan, execution, and delivery—so each shoot supports a cohesive visual identity and clear audience-focused results.…I’m Michael Michalak, a photographer and videographer based in Austin, TX, focused on clean, intentional visuals that put product storytelling first. I build calm, modern imagery through controlled lighting, refined styling, and minimal composition—using texture, space, and subtle detail to create work that feels both atmospheric and precise. I shoot and edit studio, lifestyle, and conceptual projects, and I also produce short-form videos for campaigns and social platforms. My process is simple and streamlined—concept and moodboard to lighting plan, execution, and delivery—so each shoot supports a cohesive visual identity and clear audience-focused results.

Available to hire

I’m Michael Michalak, a photographer and videographer based in Austin, TX, focused on clean, intentional visuals that put product storytelling first. I build calm, modern imagery through controlled lighting, refined styling, and minimal composition—using texture, space, and subtle detail to create work that feels both atmospheric and precise.

I shoot and edit studio, lifestyle, and conceptual projects, and I also produce short-form videos for campaigns and social platforms. My process is simple and streamlined—concept and moodboard to lighting plan, execution, and delivery—so each shoot supports a cohesive visual identity and clear audience-focused results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Photographer / Videographer / Creative

January 1, 2012 - Present

Produce product-focused photography with clean lighting, refined styling, and controlled setups. Shoot and edit lifestyle and conceptual imagery with strong atmosphere and minimal composition. Create short-form videos for campaigns and social platforms, handling lighting & rigging, shooting, editing, and color grading. Build content pipelines from concept > moodboard > lighting plan > execution > delivery. Support brand identity with minimal graphic design, layouts, and clean visual systems when needed, collaborating directly with clients on creative direction, campaign concepts, visual tone, and audience-driven strategy. Track record includes posts reaching 30k+ views and launching new client accounts that gained +177 followers in the first week.