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Hi, I’m Joonsaw. I’m a Creative Lead with over seven years of experience crafting high-converting content across ecommerce, branding and digital spaces. I blend strategic thinking with aesthetic sensibility to build cohesive brand stories and design systems that scale. I specialize in brand identity, art direction, visual storytelling, and cross-channel campaigns. I love turning client goals into bold, user-friendly visuals, and I thrive on collaborating with product, marketing and development teams to stay ahead of trends and deliver outstanding results.…Hi, I’m Joonsaw. I’m a Creative Lead with over seven years of experience crafting high-converting content across ecommerce, branding and digital spaces. I blend strategic thinking with aesthetic sensibility to build cohesive brand stories and design systems that scale. I specialize in brand identity, art direction, visual storytelling, and cross-channel campaigns. I love turning client goals into bold, user-friendly visuals, and I thrive on collaborating with product, marketing and development teams to stay ahead of trends and deliver outstanding results.

Joonsaw

Graphic Designer, Illustrator, Freelance Digital Illustrator, +6

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Hi, I’m Joonsaw. I’m a Creative Lead with over seven years of experience crafting high-converting content across ecommerce, branding and digital spaces. I blend strategic thinking with aesthetic sensibility to build cohesive brand stories and design systems that scale. I specialize in brand identity, art direction, visual storytelling, and cross-channel campaigns. I love turning client goals into bold, user-friendly visuals, and I thrive on collaborating with product, marketing and development teams to stay ahead of trends and deliver outstanding results.…Hi, I’m Joonsaw. I’m a Creative Lead with over seven years of experience crafting high-converting content across ecommerce, branding and digital spaces. I blend strategic thinking with aesthetic sensibility to build cohesive brand stories and design systems that scale. I specialize in brand identity, art direction, visual storytelling, and cross-channel campaigns. I love turning client goals into bold, user-friendly visuals, and I thrive on collaborating with product, marketing and development teams to stay ahead of trends and deliver outstanding results.

Available to hire

Hi, I’m Joonsaw. I’m a Creative Lead with over seven years of experience crafting high-converting content across ecommerce, branding and digital spaces. I blend strategic thinking with aesthetic sensibility to build cohesive brand stories and design systems that scale.

I specialize in brand identity, art direction, visual storytelling, and cross-channel campaigns. I love turning client goals into bold, user-friendly visuals, and I thrive on collaborating with product, marketing and development teams to stay ahead of trends and deliver outstanding results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Freelance Creative Lead at AMZ One Step

December 31, 2025 - July 23, 2025

Lead creative strategy and visual direction for client listings and storefronts on Amazon platform. Oversee photography, videography, and A+ Content development. Script and direct screenplays for product videos. Write high-converting copy for listings and marketing assets. Maintain creative quality and consistency across multiple projects. Stay ahead of Amazon trends and optimize creative workflows.

Creative Lead at Kydra Pte Ltd

December 31, 2023 - July 23, 2025

Led content and creative strategy development, end-to-end production. Oversaw budget optimisation and streamlined creative workflows. Established brand guidelines (copy, photography, graphic). Managed and executed Instagram content while conducting performance analysis to refine social media strategies. Ensured consistent brand messaging across various channels. Leveraged platforms like Shopify and Klaviyo to enhance e-commerce performance and marketing efforts.

Art Director at Ask & Embla

December 31, 2022 - July 23, 2025

Directed brand launch campaigns using market insights and trends. Designed print and digital assets for multi-channel engagement. Managed in-house production for photo and video shoots to enhance brand voice and storytelling. Collaborated with internal teams using data-driven strategies and optimizing campaigns. Utilised Shopify, Klaviyo, Mailchimp, and Privy to drive targeted marketing and boost sales.

Graphic Designer at Ask & Embla

December 31, 2022 - July 23, 2025

Designed brand collaterals across print and digital touchpoints. Shot and produced product photos and videos for the brand. Utilised e-commerce platforms such as Shopify, Klaviyo, Mailchimp, Privy.

Graphic Designer at Hypersupply

December 31, 2019 - July 23, 2025

Proposed and implemented company re-branding. Led and executed in-house photo and video shoots. Created artwork and layouts for digital and print channels. Managed and curated engaging social media content on platforms such as Instagram and Facebook. Designed and executed web design.

Graphic Design Intern at Triad

December 31, 2015 - July 23, 2025

Created visuals for engaging social media content. Designed and produced sticker artworks for in-store sales. Created artwork and layouts for digital and print channels.

Graphic Design Intern at Nerf Creative/Flab Slab

December 31, 2015 - July 23, 2025

Proposed and implemented re-design of company logos. Created visuals for engaging social media content. Adapted and assisted in brand books for multiple brands. Created artwork and layouts for digital and print channels.

Lead Creative Strategist & Visual Director at AMZ One Step

January 1, 2025 - September 8, 2025

Lead creative strategy and visual direction. Oversees photography, videography, and A+ Content. Create copy and screenplays for product videos. Write high-converting copy for listings and marketing assets. Maintain creative quality and consistency. Stay ahead of trends and optimize workflow.

Lead Creative Strategist & Visual Director at KYDRA

January 1, 2023 - September 8, 2025

Lead content, creative strategy development, production. Oversee budget optimization and streamlined creative workflows. Established brand guidelines (copy, photography, graphic). Managed and executed social media content while conducting performance analysis. Ensure consistent branding and messaging. Leverage platforms like Shopify and Klaviyo to enhance performance and marketing efforts.

Freelance Designer at Self-Employed / Freelance

January 1, 2020 - Present

Designed logos, brand identities, and custom illustrations. Created digital ads, social media content, and web layouts. Developed print materials including packaging and brochures. Built cohesive assets aligned with client goals and strategies. Delivered responsive web design mockups and maintained consistent branding across channels.