Available to hire
I am a Performance Marketing Specialist with 15 years of experience across digital agencies, in-house teams, and freelance projects. My background spans a wide range of industries, including Ecommerce, Travel, SaaS, Real Estate, Recruitment, AI, Retail, Medical, and DTC brands.
I have strong expertise in paid media channels (Google, Bing, Meta, and Pinterest), email marketing and audience segmentation (Klaviyo), and product feed management (Google Merchant Center, DataFeedWatch, and Meta Commerce), among other areas.
In previous Paid Media roles, I managed advertising budgets of up to $1M per month across multiple international markets.
Skills
Experience Level
Expert
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Language
English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Work Experience
Digital Marketing Specialist at Self-Employed
May 1, 2025 - October 15, 2025Deliver performance-driven digital marketing solutions for client acquisition and lead generation in e-commerce and SaaS. Manage and optimize campaigns across Google Ads, Bing Ads, Meta Ads, and Pinterest Ads. Optimize product feeds via Google Merchant Center, Data Feed Watch, and Shopify. Develop targeted email marketing campaigns & workflows with Klaviyo.
Paid Media Manager at Bucksen se
May 1, 2025 - PresentManage Google Ads, Bing Ads, and Meta Ads campaigns in the US and Australia for leading tour operators, including Abercrombie & Kent and Cox & Kings. Collaborate with cross-functional teams to drive account growth initiatives. Conduct ongoing performance analysis to identify growth opportunities and regional demand trends. Handle detailed budgeting and forecasting to optimize ROI. Weekly client meetings to present performance reports, share insights, and propose growth strategies.
Senior Paid Search Specialist at Vistaprint
November 1, 2023 - October 15, 2025Owned paid search campaign management across US, Canada, and Europe with an average monthly ad spend of $1M. Enhanced text and shopping ads performance, achieving quarterly growth up to +50% YoY ROAS. Consistently met ROAS targets through A/B testing, audience segmentation, and competitor analysis. Collaborated with cross-functional teams to align on growth strategies.
B2B Digital Client Acquisition Specialist at Self-Employed
June 1, 2020 - October 15, 2025Developed multi-channel lead generation systems (LinkedIn automations, PPC, email marketing, AdRoll retargeting). Delivered high-quality leads for clients in Spain, UK, and South America, primarily in Recruiting.
Marketing and Communications Director at Foro Capital Pymes
June 1, 2017 - October 15, 2025Led SME lead generation strategies and organized on-site investment forums in Madrid and Barcelona. Managed PPC and email campaigns, enhancing client acquisition through CRM optimization.
Digital Marketing Consultant at Self-Employed
April 1, 2016 - October 15, 2025Provided SEO, SEM, and web design services with a focus on real estate clients. Executed lead generation via Google Ads, Facebook Ads, and optimized landing pages.
Head of Paid Search (PPC) Strategy at Internet Marketing, Bristol
November 1, 2012 - October 15, 2025Built and led a 4-member paid search team, managing campaigns for clients in 12 countries. Trained staff and provided strategic consultations to improve campaign performance.
SEM Consultant at Onetomarket Spain (now Market Valley)
November 1, 2011 - October 15, 2025Managed PPC campaigns (Google, Yahoo!, Bing, Facebook Ads) for clients like OffeRum, Camper, and Desigual. Conducted data analysis and growth strategy consultations for clients in France, the UK, and Spain.
Online Affiliate Marketing at Self-Employed
April 1, 2010 - October 15, 2025Promoted CPA offers via PPC and cost-per-view platforms; optimized WordPress blogs for SEO.
Team Manager, Public Relationships at EDP Formación
May 1, 2009 - October 15, 2025Led a team generating sales leads for online university courses; improved sales processes.
Education
Licenciatura en Biotecnología at Autonomous University of Barcelona (UAB), Spain
January 1, 1998 - January 1, 2005Erasmus Program at Parma University, Italy
January 1, 2006 - January 1, 2007Qualifications
Google Ads Search Certification
February 1, 2024 - October 15, 2025AI-Powered Performance Ads Certification
February 1, 2024 - October 15, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Travel & Hospitality
Skills
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Expert
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