Creative Showcase

The Creative showcase is an event Wintec holds every year to showcase graduate student’s work. The design students are given the opportunity to pitch an idea or theme for the showcase. They create promotional material such as posters and websites and the overall feel is designed and created by a selected 3rd year graphic design student. We were given complete creative freedom for this task. Based on what I saw in previous years, I noticed that there was a common theme around having shapes or colours separate to represent each domain. I wanted to stray from these concepts and find a new way to represent each of them. ​​​​​​​

Conceptualising: In my initial research and planning I wrote down stereotypical characteristics, shapes, icons, colours, and ‘vibes’ that each domain had. I then came up with a list of possible ideas and ways of representing them. After creating a few different posters of my two strongest ideas and receiving a critique, I knew which direction I wanted to go in.

Idea: I decided to represent each domain with typefaces. I feel like type has so much personality and, as designers, we think more about it than we would expect. Different typefaces give off a different feel which makes it a key component of design. I wanted to use type to draw out and show personality within each domain.