Hi, I’m Joshua Viar, a junior graphic designer focused on turning ideas into bold, memorable visuals for fashion, lifestyle, and brand campaigns. I love crafting capsule-brand identities, product graphics, and digital assets that connect with audiences and stay true to a brand’s message.
I’m passionate about typography, mood boards, and collaborative design processes. I enjoy turning creative explorations into production-ready visuals, maintaining brand consistency across packaging, apparel, and digital media while pushing for accessible, inclusive design.
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The Truth Will Set You Free is a capsule built for those who’ve felt the weight of a broken system, the labels placed on you, the demands made of you, the expectations that were never yours to carry. We’re not talking about freedom as a hashtag or a feeling. We’re talking about the kind of freedom that cuts deeper: liberation from the institutions, constructs, and noise that have conditioned us to shrink.
This capsule strips it all back. No performance. No filter. Just the raw, unspoken truth about the world around us, and what it actually looks like to live outside of it.
Wear it like a statement. Wear it like a warning.
My tasks:
Designed apparel graphics using Adobe Creative Suite, including detailed mockups for production-ready visuals.
Developed mood boards to establish the capsule’s purpose and grunge/industrial aesthetic direction.
Collaborated on garment selection, fabric choices, and printing techniques (e.g., screen printing, DTG) to optimize graphic applications.
Provided regular updates on design progress and iterations to Creative Director and Production Manager.
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