Available to hire
Hi, I’m Joyanta Chandra Sarker, a results-driven Digital Marketing Specialist with a proven track record in Google Ads, Meta Ads, and full-funnel performance marketing. I design and scale campaigns that drive measurable business growth, boasting a 2.8x ROAS, CPC reductions, and CTR improvements across campaigns. I’m certified in Google Ads (Search, Display, Shopping) and GA4/GTM, with advanced skills in CRO and A/B testing. I love building high-converting funnels for ecommerce, startups, and service-based businesses, and I’m passionate about data-driven decision making and cross-functional collaboration.
I thrive in fast-paced environments and enjoy turning data into actionable insights that boost revenue. When I’m not optimizing campaigns, I stay on top of the latest digital marketing trends and love sharing learnings with colleagues to lift overall performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Nextondigital
February 1, 2025 - PresentPlanned, executed, and optimized Google Ads & Meta Ads campaigns for diverse industries.
Managed GA4, GTM, and server-side tracking to ensure accurate conversion data.
Developed funnel-based strategies (TOFU/MOFU/BOFU) to boost acquisition and retention.
Conducted keyword research, audience targeting, and competitive analysis for ROI improvement.
Led retargeting, Performance Max, and SEO initiatives to enhance visibility and sales.
Analyzed campaign data and delivered actionable insights, achieving up to 2.8x ROAS.
Digital Marketing Specialist (Freelance/Contract) at BabyLoanDeals.com
March 1, 2025 - PresentManaged Google Ads and Meta Ads campaigns for product sales
Performed keyword research and campaign optimization
Monitored performance tracking and improved ROI
Digital Marketing Project Lead (Freelance/Project-based) at MyTopPick.org
March 1, 2025 - PresentLed sales campaign for “Cat House Solid Pine Fir Wood”
Achieved over 2.8x ROAS by structuring funnel-based ad strategies
Diagnosed and fixed Meta Pixel and event tracking issues
Digital Marketing Trainee at Nexton Digital
January 1, 2024 - PresentWorking as a Digital Marketing Trainee focusing on learning and applying digital marketing strategies including PPC campaigns, analytics, and conversion tracking to optimize marketing performance.
PPC & Performance Marketing Specialist (Freelance) at Babylon Deals
January 1, 2024 - PresentFreelancing as a PPC and Performance Marketing Specialist managing and optimizing Google Search, Display, and YouTube ad campaigns. Executed Facebook ad campaigns with custom audience targeting, set up GA4 and GTM for tracking conversions, and conducted keyword research and A/B testing to enhance campaign performance.
Google Ads & Conversion Tracking Specialist (Project-Based) at MyTopPick.org
January 1, 2024 - PresentManaged and optimized Google Search, Display, and YouTube campaigns. Executed Facebook ad campaigns targeting eCommerce pet audiences. Designed full-funnel strategies from brand awareness to conversion, achieving consistent ROl over 3.5x. Implemented GA4 and GTM for advanced conversion tracking and remarketing. Reduced CPA by 27% through optimized bidding and creative A/B tests. Launched high-performing Google Ads campaigns, improving CPC, ROAS, and remarketing metrics. Resolved purchase event tracking issues by customizing data layers and GTM tags. Achieved 2.8x ROAS within 60 days of optimization.
Digital Marketing Specialist at NextOn Digital
February 1, 2025 - PresentPlanned, launched, and optimized Google Ads Search, Display, and YouTube campaigns for multiple client industries. Executed Facebook & Instagram Ads using advanced audience targeting and retargeting strategies. Configured GA4 & GTM tracking for accurate conversion measurement and attribution. Conducted A/B testing to improve CTR and conversion rates by up to 18%. Reduced average CPC by 22% through keyword refinement and ad relevance optimization.
Performance Specialist at Babylon Deals
January 1, 2025 - PresentManaged multi-channel eCommerce campaigns across Google and Meta platforms. Increased ad relevance scores by 20%, reducing CPC by 15% through refined targeting and creative updates. Developed and implemented sales funnels to boost repeat purchase rates by 12%. Created and optimized seasonal sales campaigns, increasing revenue during peak months.
Conversion Specialist at MyTopPick.org
January 1, 2025 - PresentImplemented Performance Max and Search campaigns, achieving up to 2.8x ROAS. Optimized landing pages and checkout flows to boost conversion rates. Conducted keyword research, audience segmentation, and funnel optimization for high-value product categories.
Digital Marketing Specialist at NextOn Digital
February 1, 2025 - PresentPlanned, launched, and optimized Google Ads Search, Display, and YouTube campaigns for multiple client industries. Executed Facebook & Instagram Ads with advanced audience targeting and retargeting strategies. Configured GA4 & GTM tracking for accurate conversion measurement and attribution. Conducted A/B testing to improve CTR and conversion rates by up to 18%. Reduced average CPC by 22% through keyword refinement and ad relevance optimization.
Performance Specialist at Babylon Deals
January 1, 2025 - PresentManaged multi-channel eCommerce campaigns across Google and Meta platforms. Increased ad relevance scores by 20%, reducing CPC by 15% through refined targeting and creative updates. Developed and implemented sales funnels to boost repeat purchase rates by 12%. Created and optimized seasonal sales campaigns, increasing revenue during peak months.
Conversion Specialist at MyTopPick.org
January 1, 2025 - PresentImplemented Performance Max and Search campaigns, achieving up to 2.8x ROAS. Optimized landing pages and checkout flows to boost conversion rates. Conducted keyword research, audience segmentation, and funnel optimization for high-value product categories.
Digital Marketing Specialist at NextOn Digital
February 1, 2025 - PresentLaunched and optimized Google Ads (Search, Display, YouTube), generated 320+ qualified leads in 3 months. Reduced average CPC by 22% and increased CTR by 18% through targeted A/B testing and ad relevance optimization. Configured GA4 and GTM tracking to ensure 100% accurate attribution across campaigns. Implemented retargeting funnels (TOFU-MOFU-BOFU) improving conversion rate for eCommerce and service-based clients.
Performance Specialist at Babylon Deals
January 1, 2025 - PresentDirected multi-channel eCommerce campaigns across Google Ads & Meta Ads, contributing to a 15% lower CPC and a 20% increase in ad relevance score. Built seasonal sales campaigns, driving a 30% revenue lift during peak shopping months. Developed and optimized sales funnels increasing repeat purchase rate by 12%. Conducted catalog and product feed optimization improving dynamic ad performance.
Conversion Specialist at MyTop Pick.org
January 1, 2025 - PresentImplemented Performance Max and Search campaigns, achieving up to 2.8x ROAS. Optimized landing pages and checkout flows to boost conversion rates. Conducted keyword research, audience segmentation, and funnel optimization for high-value product categories.
Digital Marketing Specialist at NextOn Digital
February 1, 2025 - PresentLaunched and optimized Google Ads across Search, Display, and YouTube; generated 320+ qualified leads in 3 months. Reduced average CPC by 22% and increased CTR by 18% through targeted A/B testing and ad relevance optimization. Configured GA4 & GTM tracking to ensure 100% accurate attribution across campaigns. Implemented retargeting funnels (TOFU–MOFU–BOFU) that improved conversion rates for ecommerce and service-based clients.
Performance Specialist at Babylon Deals
January 1, 2025 - PresentDirected multi-channel ecommerce campaigns across Google Ads & Meta Ads, contributing to a 15% lower CPC and a 20% increase in ad relevance score. Developed seasonal sales campaigns, driving a 30% revenue uplift during peak shopping months. Built and optimized sales funnels that increased repeat purchase rate by 12%. Conducted catalog and product feed optimization, improving dynamic ad performance.
Conversion Specialist at MyTop Pick.org
January 1, 2025 - PresentImplemented Performance Max and Search campaigns, achieving up to 2.8x ROAS. Optimized landing pages and checkout flows to boost conversion rates. Conducted keyword research, audience segmentation, and funnel optimization for high-value product categories.
Education
Master of Science (MSc) in Fisheries at National University
January 1, 2020 - August 13, 2025Bachelor of Science (BSc) in Zoology at Cumilla Victoria Govt. College
January 1, 2018 - August 13, 2025Master of Science (MSc), Fisheries at National University
January 1, 2018 - January 1, 2020Bachelor of Science (BSc), Zoology at Cumilla Victoria Govt. College
January 1, 2014 - January 1, 2018Master of Science (MSc), Fisheries at National University
January 1, 2018 - January 1, 2020Bachelor of Science (BSc), Zoology at Cumilla Victoria Govt. College
January 1, 2014 - January 1, 2018Master of Science (MSc) at Fisheries – National University
January 1, 2020 - January 1, 2020Bachelor of Science (BSc) at Cumilla Victoria Govt College
January 1, 2018 - January 1, 2018Master of Science (MSc) at National University
January 11, 2030 - January 1, 2020Bachelor of Science (BSc) at Cumilla Victoria Government College
January 11, 2030 - January 1, 2018Qualifications
AI-Powered Ads – Google Skillshop
January 1, 2025 - August 13, 2025PPC Fundamentals – Semrush Academy
January 1, 2025 - August 13, 2025SMM Crash Course – Semrush Academy
January 1, 2025 - August 13, 2025Digital Marketing – LED PICT Division
January 1, 2020 - August 13, 2025LinkedIn Learning AI Productivity Certification
January 1, 2025 - August 13, 2025AI-Powered Performance Ads Certification - Google Skillshop
January 11, 2030 - August 16, 2025Google Ads Search Certification - Google Skillshop
January 11, 2030 - August 16, 2025Google Ads Display Certification - Google Skillshop
January 11, 2030 - August 16, 2025AI-Powered Shopping Ads Certification - Google Skillshop
January 11, 2030 - August 16, 2025AI Productivity Skills with Microsoft and LinkedIn
January 11, 2030 - August 16, 2025PPC Fundamentals - SEMrush Academy
January 11, 2030 - August 16, 2025Social Media Marketing Crash Course
January 11, 2030 - August 16, 2025Professional Outsourcing Training - Digital Marketing (DM)
January 11, 2030 - August 16, 2025AI-Powered Performance Ads Certification - Google Skillshop
January 11, 2030 - August 16, 2025Google Ads Search Certification - Google Skillshop
January 11, 2030 - August 16, 2025Google Ads Display Certification - Google Skillshop
January 11, 2030 - August 16, 2025AI-Powered Shopping Ads Certification - Google Skillshop
January 11, 2030 - August 16, 2025AI Productivity Skills with Microsoft and LinkedIn
January 11, 2030 - August 16, 2025PPC Fundamentals - SEMrush Academy
January 11, 2030 - August 16, 2025Social Media Marketing Crash Course
January 11, 2030 - August 16, 2025Professional Outsourcing Training - Digital Marketing (DM)
January 11, 2030 - August 16, 2025AI-Powered Performance Ads Certification - Google Skillshop
January 11, 2030 - September 9, 2025Google Ads Search Certification - Google Skillshop
January 11, 2030 - September 9, 2025Google Ads Display Certification - Google Skillshop
January 11, 2030 - September 9, 2025AI-Powered Shopping Ads Certification - Google Skillshop
January 11, 2030 - September 9, 2025PPC Fundamentals - SEMrush Academy
January 11, 2030 - September 9, 2025Social Media Marketing Crash Course
January 11, 2030 - September 9, 2025Professional Outsourcing Training - Digital Marketing (DM) Education
January 11, 2030 - September 9, 2025AI-Powered Performance Ads Certification - Google Skillshop
January 11, 2030 - September 9, 2025Google Ads Search Certification - Google Skillshop
January 11, 2030 - September 9, 2025Google Ads Display Certification - Google Skillshop
January 11, 2030 - September 9, 2025AI-Powered Shopping Ads Certification - Google Skillshop
January 11, 2030 - September 9, 2025AI Productivity Skills with Microsoft and LinkedIn
January 11, 2030 - September 9, 2025Industry Experience
Other, Retail, Software & Internet, Media & Entertainment, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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