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I'm a results-driven Digital Marketing Specialist with a proven track record in Google Ads, Meta Ads, and full-funnel performance marketing. I design campaigns that deliver measurable business growth and optimize CPC, CTR, and ROAS. Based in Cumilla, Bangladesh, I collaborate with startups and e-commerce brands, delivering data-driven strategies, funnel optimization (TOFU-MOFU-BOFU), and robust tracking with GA4 & GTM.…I'm a results-driven Digital Marketing Specialist with a proven track record in Google Ads, Meta Ads, and full-funnel performance marketing. I design campaigns that deliver measurable business growth and optimize CPC, CTR, and ROAS. Based in Cumilla, Bangladesh, I collaborate with startups and e-commerce brands, delivering data-driven strategies, funnel optimization (TOFU-MOFU-BOFU), and robust tracking with GA4 & GTM.

Joyanta Chandra Sarker

Digital Marketer, Social Media Freelancer, Performance Marketer, +7

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I'm a results-driven Digital Marketing Specialist with a proven track record in Google Ads, Meta Ads, and full-funnel performance marketing. I design campaigns that deliver measurable business growth and optimize CPC, CTR, and ROAS. Based in Cumilla, Bangladesh, I collaborate with startups and e-commerce brands, delivering data-driven strategies, funnel optimization (TOFU-MOFU-BOFU), and robust tracking with GA4 & GTM.…I'm a results-driven Digital Marketing Specialist with a proven track record in Google Ads, Meta Ads, and full-funnel performance marketing. I design campaigns that deliver measurable business growth and optimize CPC, CTR, and ROAS. Based in Cumilla, Bangladesh, I collaborate with startups and e-commerce brands, delivering data-driven strategies, funnel optimization (TOFU-MOFU-BOFU), and robust tracking with GA4 & GTM.

Available to hire

I’m a results-driven Digital Marketing Specialist with a proven track record in Google Ads, Meta Ads, and full-funnel performance marketing. I design campaigns that deliver measurable business growth and optimize CPC, CTR, and ROAS.

Based in Cumilla, Bangladesh, I collaborate with startups and e-commerce brands, delivering data-driven strategies, funnel optimization (TOFU-MOFU-BOFU), and robust tracking with GA4 & GTM.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Nextondigital

February 1, 2025 - Present

Planned, executed, and optimized Google Ads & Meta Ads campaigns for diverse industries. Managed GA4, GTM, and server-side tracking to ensure accurate conversion data. Developed funnel-based strategies (TOFU/MOFU/BOFU) to boost acquisition and retention. Conducted keyword research, audience targeting, and competitive analysis for ROI improvement. Led retargeting, Performance Max, and SEO initiatives to enhance visibility and sales. Analyzed campaign data and delivered actionable insights, achieving up to 2.8x ROAS.

Digital Marketing Specialist (Freelance/Contract) at BabyLoanDeals.com

March 1, 2025 - October 30, 2025

Managed Google Ads and Meta Ads campaigns for product sales Performed keyword research and campaign optimization Monitored performance tracking and improved ROI

Digital Marketing Project Lead (Freelance/Project-based) at MyTopPick.org

March 1, 2025 - Present

Led sales campaign for “Cat House Solid Pine Fir Wood” Achieved over 2.8x ROAS by structuring funnel-based ad strategies Diagnosed and fixed Meta Pixel and event tracking issues

Digital Marketing Trainee at Nexton Digital

January 1, 2024 - Present

Working as a Digital Marketing Trainee focusing on learning and applying digital marketing strategies including PPC campaigns, analytics, and conversion tracking to optimize marketing performance.

PPC & Performance Marketing Specialist (Freelance) at Babylon Deals

January 1, 2024 - Present

Freelancing as a PPC and Performance Marketing Specialist managing and optimizing Google Search, Display, and YouTube ad campaigns. Executed Facebook ad campaigns with custom audience targeting, set up GA4 and GTM for tracking conversions, and conducted keyword research and A/B testing to enhance campaign performance.

Google Ads & Conversion Tracking Specialist (Project-Based) at MyTopPick.org

January 1, 2024 - Present

Managed and optimized Google Search, Display, and YouTube campaigns. Executed Facebook ad campaigns targeting eCommerce pet audiences. Designed full-funnel strategies from brand awareness to conversion, achieving consistent ROl over 3.5x. Implemented GA4 and GTM for advanced conversion tracking and remarketing. Reduced CPA by 27% through optimized bidding and creative A/B tests. Launched high-performing Google Ads campaigns, improving CPC, ROAS, and remarketing metrics. Resolved purchase event tracking issues by customizing data layers and GTM tags. Achieved 2.8x ROAS within 60 days of optimization.

Digital Marketing Specialist at NextOn Digital

February 1, 2025 - Present

Planned, launched, and optimized Google Ads Search, Display, and YouTube campaigns for multiple client industries. Executed Facebook & Instagram Ads using advanced audience targeting and retargeting strategies. Configured GA4 & GTM tracking for accurate conversion measurement and attribution. Conducted A/B testing to improve CTR and conversion rates by up to 18%. Reduced average CPC by 22% through keyword refinement and ad relevance optimization.

Performance Specialist at Babylon Deals

January 1, 2025 - Present

Managed multi-channel eCommerce campaigns across Google and Meta platforms. Increased ad relevance scores by 20%, reducing CPC by 15% through refined targeting and creative updates. Developed and implemented sales funnels to boost repeat purchase rates by 12%. Created and optimized seasonal sales campaigns, increasing revenue during peak months.

Conversion Specialist at MyTopPick.org

January 1, 2025 - Present

Implemented Performance Max and Search campaigns, achieving up to 2.8x ROAS. Optimized landing pages and checkout flows to boost conversion rates. Conducted keyword research, audience segmentation, and funnel optimization for high-value product categories.

Digital Marketing Specialist at NextOn Digital

February 1, 2025 - Present

Planned, launched, and optimized Google Ads Search, Display, and YouTube campaigns for multiple client industries. Executed Facebook & Instagram Ads with advanced audience targeting and retargeting strategies. Configured GA4 & GTM tracking for accurate conversion measurement and attribution. Conducted A/B testing to improve CTR and conversion rates by up to 18%. Reduced average CPC by 22% through keyword refinement and ad relevance optimization.

Performance Specialist at Babylon Deals

January 1, 2025 - Present

Conversion Specialist at MyTopPick.org

January 1, 2025 - Present

Digital Marketing Specialist at NextOn Digital

February 1, 2025 - Present

Launched and optimized Google Ads (Search, Display, YouTube), generated 320+ qualified leads in 3 months. Reduced average CPC by 22% and increased CTR by 18% through targeted A/B testing and ad relevance optimization. Configured GA4 and GTM tracking to ensure 100% accurate attribution across campaigns. Implemented retargeting funnels (TOFU-MOFU-BOFU) improving conversion rate for eCommerce and service-based clients.

Performance Specialist at Babylon Deals

January 1, 2025 - Present

Directed multi-channel eCommerce campaigns across Google Ads & Meta Ads, contributing to a 15% lower CPC and a 20% increase in ad relevance score. Built seasonal sales campaigns, driving a 30% revenue lift during peak shopping months. Developed and optimized sales funnels increasing repeat purchase rate by 12%. Conducted catalog and product feed optimization improving dynamic ad performance.

Conversion Specialist at MyTop Pick.org

January 1, 2025 - Present

Digital Marketing Specialist at NextOn Digital

February 1, 2025 - Present

Launched and optimized Google Ads across Search, Display, and YouTube; generated 320+ qualified leads in 3 months. Reduced average CPC by 22% and increased CTR by 18% through targeted A/B testing and ad relevance optimization. Configured GA4 & GTM tracking to ensure 100% accurate attribution across campaigns. Implemented retargeting funnels (TOFU–MOFU–BOFU) that improved conversion rates for ecommerce and service-based clients.

Performance Specialist at Babylon Deals

January 1, 2025 - Present

Directed multi-channel ecommerce campaigns across Google Ads & Meta Ads, contributing to a 15% lower CPC and a 20% increase in ad relevance score. Developed seasonal sales campaigns, driving a 30% revenue uplift during peak shopping months. Built and optimized sales funnels that increased repeat purchase rate by 12%. Conducted catalog and product feed optimization, improving dynamic ad performance.

Conversion Specialist at MyTop Pick.org

January 1, 2025 - Present

Digital marketing Executive at Debuggers Studio

November 1, 2025 - December 31, 2025

Google Ads , Google Tag Manager, Search Console, GA4, Meta Ads, Meta Pixel, Conversion API, SEMrush, WordPress, Communications, Team Work ,

Education

Master of Science (MSc) in Fisheries at National University

January 1, 2020 - August 13, 2025

Bachelor of Science (BSc) in Zoology at Cumilla Victoria Govt. College

January 1, 2018 - August 13, 2025

Master of Science (MSc), Fisheries at National University

January 1, 2018 - January 1, 2020

Bachelor of Science (BSc), Zoology at Cumilla Victoria Govt. College

January 1, 2014 - January 1, 2018

Master of Science (MSc), Fisheries at National University

January 1, 2018 - January 1, 2020

Bachelor of Science (BSc), Zoology at Cumilla Victoria Govt. College

January 1, 2014 - January 1, 2018

Master of Science (MSc) at Fisheries – National University

January 1, 2020 - January 1, 2020

Bachelor of Science (BSc) at Cumilla Victoria Govt College

January 1, 2018 - January 1, 2018

Master of Science (MSc) at National University

January 11, 2030 - January 1, 2020

Bachelor of Science (BSc) at Cumilla Victoria Government College

January 11, 2030 - January 1, 2018

Master of Science (MSc) at National University

January 11, 2030 - January 1, 2020

Bachelor of Science (BSc) at Cumilla Victoria Government College

January 11, 2030 - January 1, 2018

Qualifications

AI-Powered Ads – Google Skillshop

January 1, 2025 - August 13, 2025

PPC Fundamentals – Semrush Academy

January 1, 2025 - August 13, 2025

SMM Crash Course – Semrush Academy

January 1, 2025 - August 13, 2025

Digital Marketing – LED PICT Division

January 1, 2020 - August 13, 2025

LinkedIn Learning AI Productivity Certification

January 1, 2025 - August 13, 2025

AI-Powered Performance Ads Certification - Google Skillshop