Owner & Marketing Lead at Mort Media

Independent marketing manager for Icelandic and Danish brands in beauty, retail, hospitality, e-commerce and services. Manage full performance marketing setup across Google Ads (Search, PMax, Display, Retargeting) and Meta Ads for multiple clients. Allocate and optimize monthly budgets across channels including Google, Meta, web banners, radio, and print. Run seasonal campaigns with a clear ROAS and CPA focus. Drove online sales through paid campaigns and influencer collaborations; analyze performance daily and adjust budgets, audiences, creatives, and messaging. Plan Iceland-specific campaigns using deep knowledge of local behavior, trends, pricing sensitivity, and competitive activity. Coordinate between designers, photographers, developers, and clients to deliver full-funnel marketing execution. Deliver structured reporting with insights and actionable recommendations. Built long-term growth and brand consistency for clients through clear strategy and reliable execution. Optimized P

Online Marketing Specialist at Hvíta Húsið ad agency (The White House ad agency, Iceland)

Brought digital marketing operations in-house, leading paid social, paid search, and digital strategy. Executed performance campaigns for major Icelandic clients in finance, tourism, healthcare, and education. Analyzed data to optimize budget allocation, audience targeting, and creative performance. Worked closely with creative teams to align brand strategy and performance goals.

Online Media Marketing Consultant at Íslenska Auglýsingastofan (Icelandic Ad Agency)

Led digital execution for major Icelandic brands including Icelandair, Inspired by Iceland, and Smáralind. Managed organic and paid campaigns across Meta, Google, display networks, Pinterest, Snapchat, and local Icelandic media channels. Planned and executed influencer collaborations, focused on ROI and measurable results. Built campaigns leveraging knowledge of Icelandic consumer behavior, trends, and seasonal patterns. Built a strong professional network across Icelandic media and managed performance-based influencer and affiliate campaigns with tracked results.

Teacher, Lecturer & Teaching Assistant at University of Iceland

Taught Digital Marketing, Marketing Research and Marketing & Communication at undergraduate and graduate levels. Delivered lectures in Icelandic and English and trained marketing professionals in Iceland and the Faroe Islands. Strong ability to translate complex marketing systems into structured and actionable strategies.

Owner and Marketing Lead at Mort Media

Founder and external marketing manager for clients across hospitality, beauty, healthcare, retail and service industries. Responsible for marketing strategy and full digital execution, social media strategy and content planning, photo and video production, copywriting, Meta and Google advertising, email marketing, SEO, website optimization, analytics and campaign launch planning. I build the entire marketing structure from scratch for some clients, while optimizing and professionalizing existing setups for others. I bring clarity, structure and measurable results, with ownership and hands-on delivery.

Digital marketing specialist at Hvíta Húsið agency & Íslenska Auglýsingastofan

Responsible for digital strategy development, paid social campaigns, search advertising, content strategy, cross-channel campaign coordination, performance tracking and reporting, audience targeting and optimization, and collaboration with creative and brand teams for major national campaigns.