I’m a digital marketing consultant with solid hands-on experience running Meta (Facebook and Instagram) ad campaigns focused on lead generation. I’ve worked with agencies and brands across different industries, handling everything from ad setup and creative testing to optimization and reporting. I’m used to working independently and delivering within short timelines. I focus on understanding the business goal first, then building campaigns that are practical, well-structured, and driven by data rather than guesswork. I work daily in Meta Ads Manager with targeting, creative variations, and performance analysis, and I’m comfortable adjusting quickly based on results. I communicate clearly, keep things organised, and make sure stakeholders know what’s happening and why. I’m available to start immediately and can complete short, defined projects efficiently.…

JÚLÍA SIGURÐARDÓTTIR

I’m a digital marketing consultant with solid hands-on experience running Meta (Facebook and Instagram) ad campaigns focused on lead generation. I’ve worked with agencies and brands across different industries, handling everything from ad setup and creative testing to optimization and reporting. I’m used to working independently and delivering within short timelines. I focus on understanding the business goal first, then building campaigns that are practical, well-structured, and driven by data rather than guesswork. I work daily in Meta Ads Manager with targeting, creative variations, and performance analysis, and I’m comfortable adjusting quickly based on results. I communicate clearly, keep things organised, and make sure stakeholders know what’s happening and why. I’m available to start immediately and can complete short, defined projects efficiently.…

Available to hire

I’m a digital marketing consultant with solid hands-on experience running Meta (Facebook and Instagram) ad campaigns focused on lead generation. I’ve worked with agencies and brands across different industries, handling everything from ad setup and creative testing to optimization and reporting.

I’m used to working independently and delivering within short timelines. I focus on understanding the business goal first, then building campaigns that are practical, well-structured, and driven by data rather than guesswork.

I work daily in Meta Ads Manager with targeting, creative variations, and performance analysis, and I’m comfortable adjusting quickly based on results. I communicate clearly, keep things organised, and make sure stakeholders know what’s happening and why.

I’m available to start immediately and can complete short, defined projects efficiently.

See more

Skills

Experience Level

Language

Icelandic
Fluent
Danish
Fluent
English
Fluent

Work Experience

Owner & Marketing Lead at Mort Media
June 1, 2019 - Present
Independent marketing manager for Icelandic and Danish brands in beauty, retail, hospitality, e-commerce and services. Manage full performance marketing setup across Google Ads (Search, PMax, Display, Retargeting) and Meta Ads for multiple clients. Allocate and optimize monthly budgets across channels including Google, Meta, web banners, radio, and print. Run seasonal campaigns with a clear ROAS and CPA focus. Drove online sales through paid campaigns and influencer collaborations; analyze performance daily and adjust budgets, audiences, creatives, and messaging. Plan Iceland-specific campaigns using deep knowledge of local behavior, trends, pricing sensitivity, and competitive activity. Coordinate between designers, photographers, developers, and clients to deliver full-funnel marketing execution. Deliver structured reporting with insights and actionable recommendations. Built long-term growth and brand consistency for clients through clear strategy and reliable execution. Optimized P
Online Marketing Specialist at Hvíta Húsið ad agency (The White House ad agency, Iceland)
June 1, 2018 - June 1, 2019
Brought digital marketing operations in-house, leading paid social, paid search, and digital strategy. Executed performance campaigns for major Icelandic clients in finance, tourism, healthcare, and education. Analyzed data to optimize budget allocation, audience targeting, and creative performance. Worked closely with creative teams to align brand strategy and performance goals.
Online Media Marketing Consultant at Íslenska Auglýsingastofan (Icelandic Ad Agency)
April 1, 2014 - June 1, 2018
Led digital execution for major Icelandic brands including Icelandair, Inspired by Iceland, and Smáralind. Managed organic and paid campaigns across Meta, Google, display networks, Pinterest, Snapchat, and local Icelandic media channels. Planned and executed influencer collaborations, focused on ROI and measurable results. Built campaigns leveraging knowledge of Icelandic consumer behavior, trends, and seasonal patterns. Built a strong professional network across Icelandic media and managed performance-based influencer and affiliate campaigns with tracked results.
Teacher, Lecturer & Teaching Assistant at University of Iceland
January 1, 2012 - June 1, 2022
Taught Digital Marketing, Research Methods, Marketing Research, Marketing & Communication, and Statistics to undergraduate and graduate students. Developed and delivered lectures, case studies, and workshops; helped students apply theory to real commercial settings. Lectured in Icelandic and English, and delivered digital marketing lectures for marketing managers and professionals in Iceland and the Faroe Islands.

Education

MSc, Marketing and International Business at University of Iceland
January 11, 2030 - January 1, 2010
Thesis not submitted.
BSc, Business (Marketing and International Business) at University of Iceland
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Travel & Hospitality, Healthcare, Wholesale & Distribution

Skills

Experience Level