I'm a proactive and creative professional with experience in lifestyle content, brand partnerships, and project execution. I'm known for strong communications skills, attention to detail, and the ability to balance creative thinking with strategic goals.…

Joey Tan

I'm a proactive and creative professional with experience in lifestyle content, brand partnerships, and project execution. I'm known for strong communications skills, attention to detail, and the ability to balance creative thinking with strategic goals.…

Available to hire

I’m a proactive and creative professional with experience in lifestyle content, brand partnerships, and project execution.

I’m known for strong communications skills, attention to detail, and the ability to balance creative thinking with strategic goals.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Lead, Content & Partnerships at I Quadrant
May 1, 2024 - Present
Led brand narratives end-to-end for multiple brands; developed content strategy and multi-platform growth; produced viral content; built a strong brand presence across Singapore and internationally; generated ~2,000 organic leads; grew social channels; co-led BunnyHill concept during Vietnam Fashion Week live stream reaching 2,000 product sales (~$100k revenue) with 500 peak viewers; managed a 4-person team.
Content Strategist at I Quadrant
January 1, 2024 - December 31, 2025
Led multi-brand content strategy for I Quadrant and related ventures, generating 30 monthly organic leads and driving nearly 50% of inbound client interest. Created high-performing content for a founder’s personal brand, including a viral 258k-view video that contributed to 10% follower growth. Built the First Pot of Gold Podcast from 0 to 10,000+ followers across Instagram, TikTok, and YouTube, with sustained reach of IG 141k, TikTok 221k, and YouTube 19k. Secured brand collaborations and sponsorships for major events, including Market Leader Summit. Spearheaded Vietnam Fashion Week live stream with 2,000 product sales and 500 peak viewers, guiding a 4-person team. Led end-to-end production from ideation to publishing; established structured workflows to improve turnaround time and campaign consistency. Drove a multi-platform content strategy, expanding audience and engagement.

Education

Bachelor of Digital Media at Singapore University of Social Sciences
January 11, 2030 - January 1, 2026
Diploma at Temasek Polytechnic
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level