Drais Las Vegas

I was commissioned to work on a high-impact brand activation project in Las Vegas with Drais, where the goal was to create visually striking design assets and motion graphics for a live event experience.
The project involved developing a cohesive visual identity that could translate seamlessly across both static and motion platforms. I designed large-scale graphics including LED screen visuals, stage backdrops, digital signage, and promotional materials, ensuring consistency in typography, color palette, and overall brand tone.
On the motion side, I created dynamic animations for massive LED walls and social media rollouts. This included logo reveals, animated transitions, and loopable visual content tailored for high-energy environments. The challenge was to design motion that would remain engaging in a fast-paced, visually saturated setting like Las Vegas, while still clearly communicating the brand message.
I collaborated closely with event producers, AV technicians, and marketing teams to ensure all assets were optimized for different screen sizes and resolutions. Timing and synchronization were critical, especially for on-stage visuals that needed to align with live performances and presentations.
One of the key highlights of the project was seeing the designs come to life in a real-world environment—where lighting, scale, and audience interaction elevated the visuals beyond what’s possible on a standard screen.
This project strengthened my ability to think beyond traditional design—focusing not just on aesthetics, but on experience, motion, and audience impact in a live setting.