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Hi, I’m Kaitong Zhang, a multilingual marketing and digital communications professional with experience in Paris, the United States, and Belgium. I’ve led employer branding, built global brand toolkits, and driven social media growth for diverse teams, delivering creative campaigns that align with business goals. Passionate about storytelling, cross-cultural collaboration, and turning data into meaningful insights, I thrive in international environments and enjoy shaping brand identity from strategy to execution. I’m excited to bring my international perspective and hands-on experience to a dynamic team in Belgium.…Hi, I’m Kaitong Zhang, a multilingual marketing and digital communications professional with experience in Paris, the United States, and Belgium. I’ve led employer branding, built global brand toolkits, and driven social media growth for diverse teams, delivering creative campaigns that align with business goals. Passionate about storytelling, cross-cultural collaboration, and turning data into meaningful insights, I thrive in international environments and enjoy shaping brand identity from strategy to execution. I’m excited to bring my international perspective and hands-on experience to a dynamic team in Belgium.

Kaitong Zhang

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Kaitong Zhang, a multilingual marketing and digital communications professional with experience in Paris, the United States, and Belgium. I’ve led employer branding, built global brand toolkits, and driven social media growth for diverse teams, delivering creative campaigns that align with business goals. Passionate about storytelling, cross-cultural collaboration, and turning data into meaningful insights, I thrive in international environments and enjoy shaping brand identity from strategy to execution. I’m excited to bring my international perspective and hands-on experience to a dynamic team in Belgium.…Hi, I’m Kaitong Zhang, a multilingual marketing and digital communications professional with experience in Paris, the United States, and Belgium. I’ve led employer branding, built global brand toolkits, and driven social media growth for diverse teams, delivering creative campaigns that align with business goals. Passionate about storytelling, cross-cultural collaboration, and turning data into meaningful insights, I thrive in international environments and enjoy shaping brand identity from strategy to execution. I’m excited to bring my international perspective and hands-on experience to a dynamic team in Belgium.

Available to hire

Hi, I’m Kaitong Zhang, a multilingual marketing and digital communications professional with experience in Paris, the United States, and Belgium. I’ve led employer branding, built global brand toolkits, and driven social media growth for diverse teams, delivering creative campaigns that align with business goals.

Passionate about storytelling, cross-cultural collaboration, and turning data into meaningful insights, I thrive in international environments and enjoy shaping brand identity from strategy to execution. I’m excited to bring my international perspective and hands-on experience to a dynamic team in Belgium.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Fluent

Work Experience

Global HR Communications & Employer Branding at Allianz Trade

February 1, 2022 - July 31, 2022

Support the management of digital communication projects. Intranet webmaster tasks (graphic harmonisation and publishing content). Participate in video content creation and manage the logistics of filming; layout management for group newsletters.

Group Communications Assistant at Keller Williams Miami Beach

September 1, 2022 - September 30, 2023

Support marketing activities, edit flyers, manage social media communications, edit listing contracts, maintain the database and produce promotional videos to help drive business growth.

Social Media Assistant at University of Miami

April 1, 2019 - March 31, 2020

Front desk student assistant at Parking & Transportation; handle client inquiries, respond to phone calls and emails to improve customer experience; contributed to social media content.

Communication Intern at Keller Williams France - Fortissimmo

June 1, 2019 - July 31, 2020

Worked for real estate agent Angelique Dellamano’s team; produced newsletters, social media posts, GIFs/stickers, 3D virtual showings and video/photo editing to boost international reach.

Global Marketing Junior Assistant at Nestlé Waters

October 1, 2023 - December 31, 2024

Support rollout of Nestlé Waters’ brand identity; develop and deploy global brand communication toolkits for sustainability topics (water source, biodiversity, climate change) applicable across NW portfolio.

Marketing Junior Assistant at Vandeputte Group Belgium

October 1, 2023 - December 31, 2024

Led digital marketing & social media strategy with significant follower growth; developed employer branding and standardized brand identity across three divisions; provided market insights and competitive analysis to support go-to-market strategy.