Hello! I’m Karen Martí, a marketing and communications professional with over five years’ experience delivering audience-focused campaigns across complex institutional environments. I excel at turning strategic objectives into clear messaging, forging cross-functional collaboration, and driving data-informed engagement that resonates with diverse audiences. I lead end-to-end marketing and communications for campaigns, events, admissions, and community engagement initiatives, working closely with senior leaders, academic teams, external agencies, and commercial partners. I thrive on building structured plans, measuring impact, and continuously improving engagement through CRM-led campaigns, content calendars, and multi-channel execution.

Karen Martí

Hello! I’m Karen Martí, a marketing and communications professional with over five years’ experience delivering audience-focused campaigns across complex institutional environments. I excel at turning strategic objectives into clear messaging, forging cross-functional collaboration, and driving data-informed engagement that resonates with diverse audiences. I lead end-to-end marketing and communications for campaigns, events, admissions, and community engagement initiatives, working closely with senior leaders, academic teams, external agencies, and commercial partners. I thrive on building structured plans, measuring impact, and continuously improving engagement through CRM-led campaigns, content calendars, and multi-channel execution.

Available to hire

Hello! I’m Karen Martí, a marketing and communications professional with over five years’ experience delivering audience-focused campaigns across complex institutional environments. I excel at turning strategic objectives into clear messaging, forging cross-functional collaboration, and driving data-informed engagement that resonates with diverse audiences.

I lead end-to-end marketing and communications for campaigns, events, admissions, and community engagement initiatives, working closely with senior leaders, academic teams, external agencies, and commercial partners. I thrive on building structured plans, measuring impact, and continuously improving engagement through CRM-led campaigns, content calendars, and multi-channel execution.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Executive at TASIS England Summer Programme
October 1, 2021 - September 30, 2024
Led end-to-end marketing and communications for the TASIS England Summer Programme, supporting admissions objectives and contributing to the school's recognition as Best Education Provider at the 2024 British Youth Travel Award. Coordinated brand photography, content scheduling, and social media, and collaborated with admissions, academic staff, and external agencies to align messaging, plan events, and drive engagement. Improved website traffic and social engagement; increased audience by 40% and engagement by 38.7%. Maintained brand consistency across channels and supported long-term strategy and review processes with the Head of Marketing & Communications.
Marketing Intern
April 1, 2021 - October 1, 2021
Assisted with admissions communications, events and community engagement initiatives; supported social media planning, content creation, and on-site marketing at open days and events. Worked closely with senior staff and cross-functional teams to ensure on-brand messaging and timely delivery of campaigns.

Education

MSc Marketing at Brunel University Business School, London, United Kingdom
January 11, 2030 - March 4, 2026
BSc Advertising and Public Relations at ESIC Business School, Madrid, Spain
January 11, 2030 - March 4, 2026
MSc Marketing at Brunel University Business School
January 11, 2030 - March 4, 2026
BSc Advertising and Public Relations at Rey Juan Carlos University
January 11, 2030 - March 4, 2026
BSc Advertising & PR at ESIC Business & Marketing School
January 11, 2030 - March 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment, Travel & Hospitality, Non-Profit Organization