I am an award-winning Creative Director, Brand Strategist, Copywriter and Storyteller. I have two decades of global agency experience in Branding, Advertising, Behavioural Change Marketing and Shopper Marketing. From start-ups to established brands, I excel at crafting disruptive, strategic, visual narratives for an omnichannel global marketplace. I have worked with CPG, FMCG, B2B, B2C, EdTech, to name a few. --- **Clients:** KraftHeinz, Mondelez, Danone, Coca-Cola, Spiked, Crispers, Disney, Primark, Universal, Government of Saskatchewan, SaskCancer, Learnosity, Telus, Warner Bros. --- **Experience:** **Creative Director** Brown Communications _September 2023 - May 2025_ **Creative Director** LPi _August 2022 - August 2023_…

Karla Lee

I am an award-winning Creative Director, Brand Strategist, Copywriter and Storyteller. I have two decades of global agency experience in Branding, Advertising, Behavioural Change Marketing and Shopper Marketing. From start-ups to established brands, I excel at crafting disruptive, strategic, visual narratives for an omnichannel global marketplace. I have worked with CPG, FMCG, B2B, B2C, EdTech, to name a few. --- **Clients:** KraftHeinz, Mondelez, Danone, Coca-Cola, Spiked, Crispers, Disney, Primark, Universal, Government of Saskatchewan, SaskCancer, Learnosity, Telus, Warner Bros. --- **Experience:** **Creative Director** Brown Communications _September 2023 - May 2025_ **Creative Director** LPi _August 2022 - August 2023_…

Available to hire

I am an award-winning Creative Director, Brand Strategist, Copywriter and Storyteller. I have two decades of global agency
experience in Branding, Advertising, Behavioural Change Marketing and Shopper Marketing.

From start-ups to established brands, I excel at crafting disruptive, strategic, visual narratives for an omnichannel global marketplace. I have worked with CPG, FMCG, B2B, B2C, EdTech, to name a few.

Clients:
KraftHeinz, Mondelez, Danone, Coca-Cola, Spiked, Crispers, Disney, Primark, Universal, Government of Saskatchewan, SaskCancer, Learnosity, Telus, Warner Bros.

Experience:
Creative Director Brown Communications
September 2023 - May 2025

Creative Director LPi
August 2022 - August 2023

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Language

English
Fluent
Korean
Beginner

Work Experience

Creative Director at Brown Communications
September 1, 2023 - May 31, 2025
Led the entire creative team with a focus on behavioural change marketing. Responsible for strategic territory conceptualization, creative direction, and implementing multiple government-initiated campaigns. The role involved travel across Saskatchewan to gather stories for campaigns and included collaboration with First Nations leaders. As a member of leadership, participated in agency-wide decision-making.
Associate Creative Director at LPI Group
August 1, 2022 - August 31, 2023
Led strategic creative direction and implementation of omni-channel shopper-centric campaigns including new-to-market product launches. Spearheaded thoughtful brand narratives and storytelling through copywriting, typography, photography, illustration, and motion graphics. Part of leadership mentoring staff and clients toward continued success.
Creative Director at Indelible Consulting Inc.
March 1, 2021 - July 31, 2022
Directed delivery and implementation of creative strategy including shoots, motion graphics projects, client pitching, and studio profitability. Managed the creative team and workflow.
Art Director at Primark
March 1, 2020 - March 31, 2021
Collaborated with creative, buying, and business teams providing art direction for global collateral for the Primark marketplace. Directed new product launches, social platform motion graphics, and in-store signage to digital screens. Managed marketing budget growth and new creative team integration.
Art Director at MXB Agency
January 1, 2017 - February 28, 2020
Led creative conceptualisation and implementation for client campaigns building creative strategy and managing the creative team. Responsibility also included studio workflow and profitability.
Owner at Bill & Coo Paper Co.
March 1, 2015 - June 5, 2024
Established a full-service design studio with an e-commerce edge offering typographic design products. Worked collaboratively with digital and creative specialists to develop brand narratives.
Designer at Walker Communications
May 1, 2013 - September 30, 2013
Collaborated with Senior Design and Client Services teams on creative campaigns. Tasks included creative strategy, conceptualisation, design ideation, and delivering clients' portfolio of items.
Designer at Mooney Media Limited
January 1, 2011 - May 31, 2013
Client-facing role developing briefs, budgets, timelines, working with creative directors, concept development, and managing output from print to digital.
Junior Designer at Mindsalt
August 1, 2012 - April 30, 2013
Junior design role based in USA supporting other design functions.

Education

BA Honours at Ulster University
January 1, 2012 - May 31, 2012

Qualifications

AI Ethics, Responsible Use, and Creativity
July 3, 2025 - July 3, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Education, Government
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