Available to hire
Hi, I’m a marketing professional with 4+ years of experience across paid media, social platforms, and integrated campaigns. I specialize in driving audience engagement, improving campaign performance, and supporting lead generation through data-driven decisions. I thrive in fast-paced, cross-functional teams and enjoy turning insights into actionable campaigns.
I value collaboration with sales and product teams to enhance brand visibility and client acquisition, and I’m passionate about creating and optimizing assets that resonate with audiences while iterating with A/B testing and CRM-driven follow-ups.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Marketing Coordinator at MYFainc
May 1, 2023 - October 1, 2023Executed and optimized multi-channel marketing campaigns, contributing to a 20–25% increase in overall engagement across digital platforms. Managed Meta and Google Ads campaigns with $3K–$6K monthly budgets; improved CTR by 15% and reduced CPC by 12%. Created assets and coordinated content production and client shoots; delivered 5+ campaign assets per month. Oversaw email marketing campaigns, increasing open rates and CTR through segmentation and A/B testing. Collaborated with sales to improve lead quality and conversion rates; represented the brand at promotional events.
Marketing Content Developer at BeSingular Academy
August 1, 2021 - August 1, 2022Executed email marketing campaigns (promotional, transactional, event-based) with average opens of 20–25%. Created and managed social media content, contributing to 30% growth in engagement. Planned and ran Google & Meta ad campaigns, generating 100–150 leads per month. Managed CRM systems and improved lead follow-up efficiency, reducing response time by 20%. Wrote and edited PR and marketing content, increasing website traffic by 15–20%. Collaborated with internal teams and clients to deliver 10+ campaigns per quarter.
Social Media Manager at Banjaran Magazine
September 1, 2020 - August 1, 2021Built platform-specific content strategies to improve engagement; maintained structured content calendars aligned with editorial direction. Produced multimedia content tailored for audience growth. Evaluated campaign performance using engagement and reach metrics. Developed partnerships with influencers and contributors. Strengthened audience interaction through active community management. Guided a team of contributors to ensure consistent content quality.
Education
Post-Graduate Certificate in Public Relations at York University
May 1, 2024 - January 1, 2025Post-Graduate Certificate in Digital and Content Marketing at York University
May 1, 2023 - January 1, 2024BA (Hons) in Media & Communications at O.P. Jindal Global University
June 1, 2018 - July 1, 2021Qualifications
Digital Marketing Certificate
January 11, 2030 - April 10, 2026HubSpot Marketing Software
January 11, 2030 - April 10, 2026HubSpot Google Ads Search Certification
January 11, 2030 - April 10, 2026Google Ads Search Certification
January 11, 2030 - April 10, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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