Samuel Katamba
I’m a results-driven marketing automation / AI automation specialist with a proven track record of optimizing campaigns and driving revenue growth through strategic automation strategies and AI-driven personalization.
About
I’m a results-driven marketing automation / AI automation specialist with a proven track record of optimizing campaigns and driving revenue growth through strategic automation strategies and AI-driven personalization. I have hands-on experience in designing, implementing, and managing complex automation workflows integrated with generative AI and predictive modeling across multiple marketing platforms. I’m passionate about turning data into smart, personalized experiences that accelerate growth and ROI.
I excel at analyzing data with AI-powered insights to boost customer engagement and marketing efficiency. I’m a collaborative team player with strong communication and technical skills, and I stay at the forefront of MarTech trends to deliver cutting-edge solutions for revenue generation and retention.
- 10 years' experience
- Joined July 2024
Languages
- EnglishAdvanced
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Other
Work experience· 13 roles
Architected high-integrity MarTech ecosystems bridging lead generation and revenue. Led the design and maintenance of the complete MarTech stack using Make (Integromat), ensured data synchronization across CRM, lead generation, and paid media, and managed multi-stage pipeline and complex marketing automation workflows including lead scoring and multi-channel drip campaigns. Directed inbound lead generation and paid media strategies, optimized email deliverability, and enabled ecommerce/post-purchase automation.
Developed high-converting landing pages and funnels, forms, responsive email templates, and drip campaigns. Built visual workflows, sequences, automations, and action groups; performed detailed list segmentation; configured end-to-end marketing funnels; set up CRM automation; integrated Zapier, Make, and n8n to connect apps and streamline data flow and operations.
Set up and managed email marketing campaigns (one-off, drip, newsletters), marketing automation assets (forms, templates, landing pages, workflows, custom fields), ensured seamless lead information flow between CRMs and third-party apps, and troubleshot automation workflows.
Education
Certifications and awards· 7
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