Available to hire
I am Katarina Basista, MSc Digital Data Analyst, Online Marketing Manager, and Marketing Technology Consultant with over ten years in digital marketing, e-commerce and analytics. I have led Adobe Analytics projects for the banking sector, implemented Adobe Launch and Target, and worked with Google Analytics and Google Tag Manager across cross-functional teams. I enjoy turning data into actionable insights that drive growth and optimize campaigns. I am currently on maternity leave in Switzerland, actively maintaining industry knowledge and pursuing certifications while continuing language studies.
I thrive on turning data into insights, optimizing digital campaigns, and delivering value through marketing technology. I’m motivated by solving complex data problems, collaborating with marketing and IT teams, and delivering measurable improvements for brands across banking, retail and tech sectors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Slovak
Fluent
German
Advanced
French
Beginner
Russian
Beginner
Work Experience
Marketing Technology Consultant at Netcentric AG, A Cognizant digital business
June 1, 2021 - September 9, 2025Migration from Adobe Analytics.js to Launch (UBS), JIRA & Confluence Agile project management – Lead link role (UBS). Workshop organization – JIRA & Confluence releases and cross-functional projects (UBS). Piazza App tracking setup (Raiffeisen). Advisory on Adobe Analytics tool/setup/issues (NZZ). Adobe Analytics & Google Analytics support on internal MarCom projects. Internal event organization for Zurich office and sailing events.
Digital Marketing Web Analyst at Henkel
February 1, 2017 - September 9, 2025Monitoring of Henkel websites and evaluation of online global campaign performance, post-campaign reporting and benchmarking, ROI optimization, identification of issues and additional requirements in online campaigns, coordination with HQ in Düsseldorf and country digital teams, SEO for AEM, mobile apps development coordination with agencies.
SEO & SEA Specialist at boberdoo.com
June 1, 2015 - September 9, 2025Google Analytics, social media monitoring, content planning, market research, strategy creation and planning, email marketing, SEO, PPC management, remarketing campaigns, Google Webmaster Tools monitoring, GTM settings, HTML and CSS changes, mobile marketing.
Content Manager | Part-time at Turbado EU, LLC
October 1, 2014 - September 9, 2025Content production & distribution, SEO, task coordination between seven European countries, script planning for videos, business strategy creation and cooperation with country managers and CEO.
SEO Consultant at Netmarketer LLC
May 1, 2012 - September 9, 2025SEO consultancy; search engine marketing, content planning, market research, strategy development, and related online marketing activities.
Marketing Technology Consultant at Netcentric AG, A Cognizant digital business
June 30, 2021 - September 9, 2025Migration from Adobe Analytics.js to Launch for UBS; Jira/Confluence Agile management; workshops and cross-functional project releases (UBS); Piazza App tracking (Raiffeisen); analytics tool consultancy for NZZ; Adobe Analytics & Google Analytics support for internal MarCom projects; internal event organization in Zurich offices.
Digital Marketing Web Analyst at Henkel
February 28, 2017 - September 9, 2025Monitoring of Henkel websites and evaluation of online global campaign performance; post-campaign reporting and benchmarking; ROI optimization; issue identification and additional requirements in online campaigns; coordination with HQ in Düsseldorf and country digital teams; SEO for AEM; mobile apps development coordination and agency liaison.
SEO & SEA Specialist at boberdoo.com
June 1, 2015 - September 9, 2025Google Analytics, social media monitoring, content planning, market research, strategy creation and planning; email marketing, SEO, PPC management, remarketing campaign management; Google Webmaster Tools monitoring; GTM settings; HTML and CSS changes; mobile marketing.
Content Manager at Turbado EU, LLC
October 31, 2014 - September 9, 2025Content production & distribution, SEO, task coordination between seven European countries, script planning for videos, business strategy creation and cooperation with country managers and CEO.
SEO Consultant at Netmarketer LLC
May 31, 2012 - September 9, 2025Relaxos.sk page optimization, micro-sites creation, copywriting, web performance monitoring and reporting, backlinks creation, work with analytical tools (SEO Power Suite, Google Analytics, Google Search Console).
Marketing Technology Consultant at Netcentric AG, A Cognizant Digital Business
June 30, 2021 - October 20, 2025Led migration from Adobe Analytics .js script to Launch for UBS; served as Lead link for JIRA & Confluence Agile project management (UBS); organized cross-functional workshops and regular releases; set up Piazza App tracking for Raiffeisen; consulted on Adobe Analytics tool/setup/issues (NZZ); provided Adobe Analytics & Google Analytics support for internal MarCom projects; coordinated internal events and sailing/office-wide activities in Zurich offices.
Digital Marketing Web Analyst Globally at Henkel
February 28, 2017 - October 20, 2025Monitored global website activities, evaluated campaign performance, conducted post-campaign reporting and benchmarking, and optimized ROI. Identified issues in online campaigns, coordinated with HQ (Düsseldorf) and country digital teams, reported to ServiceDesk, and supported SEO for AEM and mobile app development with agencies.
SEO & SEA Specialist at boberdoo.com
June 30, 2015 - October 20, 2025Managed Google Analytics, social media monitoring, content planning, market research and strategy; handled email marketing, SEO, PPC and remarketing campaigns; monitored Google Webmaster Tools; configured GTM and performed HTML/CSS changes for mobile marketing.
Content Manager at Turbado EU, LLC
October 31, 2014 - October 20, 2025Content production & distribution, SEO, coordinating tasks across seven European countries, script planning for videos, and developing business strategies in collaboration with country managers and the CEO.
Maternity leave
July 1, 2021 - PresentTemporary absence from work for family responsibilities; ongoing professional development including Agile certifications and language studies.
Unpaid Freelance Web Developer at luna - salon.sk
January 1, 2024 - March 1, 2024Unpaid freelance web development project.
Marketing Technology Consultant at Netcentric AG, A Cognizant digital business
October 1, 2017 - June 30, 2021Migration from Adobe Analytics .js script to Launch; JIRA & Confluence agile project management; workshop organization; app tracking setup (Raiffeisen); consultancy of Adobe Analytics; internal MarCom support; event organization across Zurich offices.
Digital Marketing Web Analyst at Henkel
November 1, 2015 - February 28, 2017Monitoring of websites and campaign performance; post-campaign reporting and benchmarking; ROI optimization; on-time identification of problems and additional requirements in online campaigns; reporting issues and proposing solutions; coordination with HQ and country digital teams; SEO for AEM; mobile apps development coordination; agency liaison.
SEO & SEA Specialist at boberdoo.com
July 1, 2013 - June 30, 2015Google Analytics, social media monitoring, content planning, market research, strategy creation and planning, email marketing, SEO, PPC management, remarketing campaign management, Google Webmaster Tools monitoring, GTM settings, HTML and CSS changes, mobile marketing.
Content Manager at Turbado EU, LLC
January 1, 2013 - October 31, 2014Content production & distribution, SEO, task coordination between seven European countries, script planning for videos, business strategy creation and cooperation with country managers and CEO.
SEO Consultant at Netmarketer LLC
July 1, 2011 - May 31, 2012Page optimization for Relaxos.sk, microsites creation, copywriting, web performance monitoring and reporting, backlinks creation, work with analytical tools (SEO, Google Analytics, Google Search Console).
Education
Bachelor's degree at University of Žilina, Faculty of Management Science and Informatics
September 1, 2008 - June 1, 2011Master of Science at University of Žilina, Faculty of Management Science and Informatics
September 1, 2011 - June 1, 2013Diploma program (Thesis) at Télécom SudParis
January 1, 2012 - June 1, 2012Bachelor's degree at University of Zilina
September 1, 2008 - June 1, 2011Master of Science at University of Zilina
September 1, 2011 - June 1, 2013Diploma at Télécom SudParis
January 1, 2012 - June 1, 2012Bachelor's degree at University of Žilina, Faculty of Management Science and Informatics
September 1, 2008 - June 1, 2011Master of Science at University of Žilina, Faculty of Management Science and Informatics
September 1, 2011 - June 1, 2013Diploma Thesis - Innovative marketing strategy of the selected company (SEO, Online marketing, Mobile sites optimization) at Télécom SudParis, Évry, France
January 1, 2012 - June 1, 2012Bachelor of Science in Management Science and Informatics at University of Žilina
September 1, 2008 - June 1, 2011Master of Science at University of Žilina
September 1, 2011 - June 1, 2013Diploma at Télécom SudParis
January 1, 2012 - June 1, 2012Qualifications
IPMA Level D Agile Certification
January 1, 2022 - September 9, 2025Adobe Analytics for Business Practitioners
November 1, 2024 - September 9, 2025Google Analytics 4
August 1, 2024 - September 9, 2025Google Analytics Platform Principles
January 11, 2030 - September 9, 2025Adobe Target
January 1, 2019 - September 9, 2025Google Analytics Platform Principles
January 11, 2030 - September 9, 2025Mobile App Analytics (Google)
January 11, 2030 - September 9, 2025GTM Fundamentals
January 11, 2030 - September 9, 2025Yellow Belt – Lean Six Sigma
January 11, 2030 - September 9, 2025Management Strategy Seminar Courses
January 11, 2030 - September 9, 2025Innopark English Program Swiss 2
January 1, 2022 - December 31, 2022Project Management: IPMA Level D Agile Certification
January 1, 2022 - December 31, 2022Adobe Target
January 1, 2019 - December 31, 2019Adobe Analytics
January 1, 2018 - December 31, 2018Adobe Analytics
January 1, 2024 - December 31, 2024GA4
January 1, 2024 - December 31, 2024IPMA Level D Agile Certification
January 1, 2022 - October 20, 2025Adobe Analytics for Business Practitioners
November 1, 2024 - October 20, 2025Innopark English Program Swiss 2
January 1, 2022 - October 20, 2025Adobe Target
January 1, 2019 - October 20, 2025GA4 (Google Analytics 4)
January 1, 2024 - October 20, 2025Adobe Analytics
January 1, 2018 - October 20, 2025IPMA Level D Agile Certification
January 1, 2022 - February 16, 2026Adobe Analytics
January 1, 2018 - February 16, 2026Adobe Analytics
January 1, 2024 - February 16, 2026Adobe Target
January 1, 2019 - February 16, 2026GA4 (Google Analytics 4)
January 1, 2024 - February 16, 2026Google Analytics Platform Principles
January 11, 2030 - February 16, 2026Mobile App Analytics (Google)
January 11, 2030 - February 16, 2026Yellow Belt – Lean Six Sigma
January 11, 2030 - February 16, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Financial Services, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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