I am Marketing Manager/Coordinator with over 6 years experience in both offline and online marketing. I have a proven experience in launching campaigns, analyzing all marketing initiatives, building trust relationships with cross-functional teams, minimizing risks and optimizing budgets.

Ekaterina (Kate) Raevskaya

I am Marketing Manager/Coordinator with over 6 years experience in both offline and online marketing. I have a proven experience in launching campaigns, analyzing all marketing initiatives, building trust relationships with cross-functional teams, minimizing risks and optimizing budgets.

Available to hire

I am Marketing Manager/Coordinator with over 6 years experience in both offline and online marketing. I have a proven experience in launching campaigns, analyzing all marketing initiatives, building trust relationships with cross-functional teams, minimizing risks and optimizing budgets.

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Language

English
Fluent

Work Experience

Sales and Marketing Specialist (Independent Contractor) at Sprint Digital
August 1, 2025 - Present
Developing and executing integrated sales and marketing strategies, including lead generation, client outreach, digital campaigns, and content promotion to drive brand growth and revenue.
Marketing Manager at Uzum Market
May 1, 2025 - September 22, 2025
Led marketing initiatives across business units in E-commerce, partnering with brand, analytic and customer service teams to drive online sales, resulting in a 38% increase in total sales revenue. Launched 10+ marketing campaigns within budget and required scope and quality, by fostering strong multidiscipline team collaboration, stakeholder communication and proactive risk identification and mitigation. Developed and managed campaigns across digital platforms (app, website content, email, push, and social media) including paid channels (Google Ads, Meta) resulting in significant growth in customer acquisition. Supervised creation of 100+ assets for ad campaigns aligned with brand tone, boosting GMV by over 35%.
Marketing Manager at Click Tashkent
September 1, 2024 - September 22, 2025
Managed marketing project budgets up to $0.5M, optimizing vendor contracts and saving the company 20% in yearly costs. Led planning and execution of offline marketing campaigns to increase brand awareness, sales uplift and user adoption in key regions, contributing to a 35% MAU increase. Contributed to improving the digital campaign lifecycle and lead generation processes, boosting ROI tracking and campaign turnaround times by 25%. Collaborated with sales and analytics to refine campaign workflows, targeting and bidding strategies, and drive a 35% lift in conversion rate, exceeding quarterly KPIs.
Marketing Specialist at Click Tashkent
December 1, 2022 - September 22, 2025
Developed and negotiated media buying plans with agencies and broadcasters, optimizing TV ad schedules across 12 national channels and monitoring CPP, TRP and GRP to maximize reach and cost efficiency. Supported 50+ offline initiatives and assisted in planning brand events and promotions in 10+ cities.
Sales and Marketing Specialist (Independent Contractor) at Sprint Digital
August 1, 2025 - Present
Developing and executing integrated sales and marketing strategies, including lead generation, client outreach, digital campaigns, and content promotion to drive brand growth and revenue.
Marketing Manager at Uzum Market
May 1, 2025 - September 22, 2025
Led marketing initiatives across business units in E-commerce, partnering with brand, analytic and customer service teams to drive online sales; launched 10+ marketing campaigns within budget and required scope and quality, by fostering strong multidiscipline team collaboration, stakeholder communication and proactive risk identification and mitigation. Developed and managed campaigns across digital platforms (app, website content, email, push, and social media) including paid channels (Google Ads, Meta) resulting in significant growth in customer acquisition. Supervised creation of assets for ad campaigns aligned with brand tone, boosting GMV by over 35%. Created content calendars and landing pages, executed brand activations, and digital merchandising strategies resulting in 25% average sales uplift and increased customer retention, repeat purchases and AOV.
Marketing Manager at Click Tashkent
September 1, 2024 - September 22, 2025
Managed marketing project budgets up to $0.5M, optimizing vendor contracts and saving the company 20% in yearly costs. Planned and executed offline campaigns to increase brand awareness, sales uplift and user adoption; contributed to a MAU increase and improved end-to-end campaign performance. Collaborated with sales and analytics teams to refine campaign workflows, targeting and bidding strategies, boosting conversion rate and exceeding quarterly KPIs.
Marketing Specialist at Click Tashkent
December 1, 2022 - September 22, 2025
Developed and negotiated media buying plans with agencies and broadcasters, placing ads across 12 national channels and tracking CPP, TRP and GRP ratings to maximize reach and cost-efficiency. Supported 50+ offline marketing initiatives and contributed to MAU growth; assisted in planning and execution of brand events, field marketing activities, and promotions in 10+ cities.
Sales and Marketing Specialist (Independent Contractor) at Sprint Digital
August 1, 2025 - Present
Developing and executing integrated sales and marketing strategies, including lead generation, client outreach, digital campaigns, and content promotion to drive brand growth and revenue.
Marketing Manager at Uzum Market
May 1, 2025 - September 22, 2025
Led marketing initiatives across business units in E-commerce, partnering with brand, analytic and customer service teams to drive online sales, resulting in a 38% increase in total sales revenue. Launched 10+ campaigns within budget, managed content across app, website, email, push and social media; supervised 100+ assets; enabled a 25% uplift in sales through brand activations and digital merchandising strategies.
Marketing Manager at Click Tashkent
September 20, 2024 - September 22, 2025
Managed marketing project budgets up to $0.5M; planned and executed 20+ offline campaigns to increase brand awareness, sales uplift and user adoption; improved ROI tracking and campaign turnaround times by 25%; collaborated with sales and analytics to optimize targeting and bidding for a 35% lift in conversion rate.
Marketing Specialist at Click Tashkent
December 1, 2022 - September 22, 2025
Developed and negotiated media buying plans with agencies and broadcasters; placed ads across 12 national channels and tracked CPP, TRP and GRP to maximize reach and cost-efficiency; contributed to a 20% MAU increase and supported events, field marketing and promotions in 10+ cities.
Marketing Manager at Uzum Market
May 1, 2025 - May 1, 2025
Led marketing initiatives across e-commerce units, partnering with brand, analytics and customer service teams to drive online sales, resulting in a 38% increase in total sales revenue. Developed and managed campaigns across digital platforms (app, website content, email, push, and social media) including paid channels (Google Ads, Meta), and supervised creation of over 100 assets for ad campaigns, boosting GMV by over 35%. Implemented content calendars, landing pages, and brand activations to achieve a 25% average sales uplift and improved customer retention and AOV.
Marketing Manager at Click Tashkent
September 1, 2024 - September 1, 2024
Led planning and execution of over 20 offline marketing campaigns to raise brand awareness, sales, and user adoption in key regions, contributing to a 35% MAU increase. Optimized the digital campaign lifecycle, improving ROI tracking and turnaround times by 25%. Collaborated with sales and analytics to refine targeting and bidding strategies, driving a 35% lift in conversion rate and exceeding quarterly KPIs. Managed production and distribution of 50,000+ print materials.
Marketing Specialist at Click Tashkent
December 1, 2022 - December 1, 2022
Developed and negotiated media buying plans with agencies and broadcasters, placing ads across 12 national channels and monitoring CPP, TRP and GRP to maximize reach and cost-efficiency. Supported 50+ offline marketing initiatives by preparing briefs, tracking delivery timelines, and liaising with external suppliers, contributing to a 20% MAU increase. Assisted in planning brand events, field marketing activities, and promotions in 10+ cities in Uzbekistan.
Marketing Manager at Click
September 1, 2024 - September 1, 2024
Led planning and execution of over 20 offline marketing campaigns to increase brand awareness, sales uplift and user adoption in key regions; contributed to a 35% MAU increase. Optimized digital campaign lifecycle and lead generation processes, improving ROI tracking and campaign turnaround times by 25%. Collaborated with sales and analytics teams to refine campaign workflows, targeting and bidding strategies, and enhance end-to-end performance across the sales funnel, contributing to a 35% lift in conversion rate and exceeding quarterly KPIs. Managed the production and distribution of over 50,000 print advertising materials including billboards, transit ads, banners, and brochures.
Marketing Specialist at Click
December 1, 2022 - December 1, 2022
Developed and negotiated media buying plans with agencies and broadcasters, optimizing TV ad schedules based on channel allocation; placed ads across 12 national channels and monitored CPP, TRP and GRP ratings to maximize audience reach and cost-efficiency. Supported over 50 offline marketing initiatives by preparing campaign briefs, tracking delivery timelines, and liaising with external suppliers, contributing to a 20% MAU increase. Assisted in planning and execution of brand events, field marketing activities, and promotions in 10+ cities in Uzbekistan.
Marketing Manager at Uzum Market
September 1, 2024 - May 1, 2025
Led marketing initiatives across e-commerce business units, partnering with brand, analytics and customer service teams to drive online sales, achieving a 38% increase in total sales revenue. Developed and managed campaigns across digital platforms (including Google Ads and Meta) for customer acquisition; supervised the creation of over 100 assets for ad campaigns aligned with brand tone, boosting GMV by over 35%. Developed content calendars, landing pages, brand activations, and digital merchandising strategies resulting in ~25% average sales uplift and improvements in retention and AOV.
Marketing Manager at Click Tashkent
January 1, 2023 - September 1, 2024
Led planning and execution of offline marketing campaigns to increase brand awareness, sales uplift and user adoption in key regions, contributing to a 35% MAU increase. Optimized digital campaign lifecycle and lead generation processes, improving ROI tracking and campaign turnaround times by 25%. Collaborated with sales and analytics teams to refine workflows, targeting and bidding strategies, boosting conversion rate by 35% and surpassing quarterly KPIs. Managed production and distribution of over 50,000 print materials.
Marketing Specialist at Click Tashkent
September 1, 2018 - December 1, 2022
Developed and negotiated media buying plans with agencies and broadcasters; placed ads across 12 national channels and monitored CPP, TRP and GRP ratings to maximize audience reach and cost efficiency. Supported offline marketing initiatives by preparing briefs, tracking delivery timelines, and liaising with external suppliers, contributing to a 20% MAU increase. Assisted in planning and execution of brand events, field marketing activities, and promotions in 10+ cities in Uzbekistan.

Education

Bachelor of Arts at University of Sunderland
September 1, 2014 - May 1, 2018
Bachelor of Arts in Business and Marketing Management at University of Sunderland
September 1, 2014 - May 1, 2018
Bachelor of Arts - Business and Marketing Management at University of Sunderland
September 1, 2014 - May 1, 2018
Bachelor of Arts - Business and Marketing Management at University of Sunderland
September 1, 2014 - May 1, 2018
Bachelor of Arts at University of Sunderland
September 1, 2014 - May 1, 2018
Bachelor of Arts in Business and Marketing Management at University of Sunderland
September 1, 2014 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Financial Services, Professional Services, Media & Entertainment, Other