MARKETING / ECOMMERCE / DIGITAL / INTERNATIONAL EXPANSION / PERFORMANCE MARKETING With over 8 years of experience in crafting and executing multi-channel marketing strategies, I am your go-to digital nerd for skyrocketing your brand's growth. I helped my previous business going from £1.5 mill to £3 mill net sales in just over a year with a 360 marketing plan (that included paid search, paid social, retail advertising, PR, media plan, influence, reviews, SEO and more). With my expertise in performance marketing, social media, e-commerce optimisation, branding, and international expansion, I can help you establish and execute a tailor-made digital marketing plan that will take your business to drive brand awareness, consideration, conversions & loyalty. I launched 10+ websites internationally (UK, US, Germany, Canada, France, Poland, Ireland) and helped businesses of all sizes achieve their goals with or without a significant budget, using gorilla marketing in the absence of a significant budget to create brand awareness that will lead to conversions. Need help with localisation or translation? No problem! As a French native speaker with extensive experience in the UK and Europe, I can help you expand your brand's reach and connect with customers on a global scale. I managed budgets of £600K+ and helped businesses increase brand awareness, consideration, and conversions globally. I helped my last business increasing brand awareness from 1% to 4% within a year. I am a marketing all-rounder who can help with strategy or execution, depending on your needs. Get in touch with me today to create a winning digital marketing plan that will boost your brand's visibility and drive conversions. Alternatively, if you need help with a specific channel, contact me to see how I can help. Expertise: - Digital Marketing Plan - Performance Marketing (Paid Social, Paid Search, SEO) - Social Media (Instagram, Facebook, Tiktok, Pinterest, etc.) - SWOT Analysis - E-Commerce (User Experience, Conversion Rate Optimisation, Mobile Optimisation, Landing Pages, PDP, PLP) - Influence - Branding - Budget Management (Managed £600K+ budgets) - Forecasts - Targets - Project Management - Campaign Management - CRM / EDM - Reviews & Ratings - Basic knowledge of HTML - Medium knowledge of SEO - Google Analytics - PR - International Expansion - Trade Marketing - A/B Testing / Personalisation - Reporting / Analysis / Datastudio - Marketing & Digital Strategy - Audience - Customer Decision Journey & Purchase Funnel - Market Research - Consulting Additional areas I can help with: - Localisation - English to French translation

KatiaEven

MARKETING / ECOMMERCE / DIGITAL / INTERNATIONAL EXPANSION / PERFORMANCE MARKETING With over 8 years of experience in crafting and executing multi-channel marketing strategies, I am your go-to digital nerd for skyrocketing your brand's growth. I helped my previous business going from £1.5 mill to £3 mill net sales in just over a year with a 360 marketing plan (that included paid search, paid social, retail advertising, PR, media plan, influence, reviews, SEO and more). With my expertise in performance marketing, social media, e-commerce optimisation, branding, and international expansion, I can help you establish and execute a tailor-made digital marketing plan that will take your business to drive brand awareness, consideration, conversions & loyalty. I launched 10+ websites internationally (UK, US, Germany, Canada, France, Poland, Ireland) and helped businesses of all sizes achieve their goals with or without a significant budget, using gorilla marketing in the absence of a significant budget to create brand awareness that will lead to conversions. Need help with localisation or translation? No problem! As a French native speaker with extensive experience in the UK and Europe, I can help you expand your brand's reach and connect with customers on a global scale. I managed budgets of £600K+ and helped businesses increase brand awareness, consideration, and conversions globally. I helped my last business increasing brand awareness from 1% to 4% within a year. I am a marketing all-rounder who can help with strategy or execution, depending on your needs. Get in touch with me today to create a winning digital marketing plan that will boost your brand's visibility and drive conversions. Alternatively, if you need help with a specific channel, contact me to see how I can help. Expertise: - Digital Marketing Plan - Performance Marketing (Paid Social, Paid Search, SEO) - Social Media (Instagram, Facebook, Tiktok, Pinterest, etc.) - SWOT Analysis - E-Commerce (User Experience, Conversion Rate Optimisation, Mobile Optimisation, Landing Pages, PDP, PLP) - Influence - Branding - Budget Management (Managed £600K+ budgets) - Forecasts - Targets - Project Management - Campaign Management - CRM / EDM - Reviews & Ratings - Basic knowledge of HTML - Medium knowledge of SEO - Google Analytics - PR - International Expansion - Trade Marketing - A/B Testing / Personalisation - Reporting / Analysis / Datastudio - Marketing & Digital Strategy - Audience - Customer Decision Journey & Purchase Funnel - Market Research - Consulting Additional areas I can help with: - Localisation - English to French translation

Available to hire

MARKETING / ECOMMERCE / DIGITAL / INTERNATIONAL EXPANSION / PERFORMANCE MARKETING

With over 8 years of experience in crafting and executing multi-channel marketing strategies, I am your go-to digital nerd for skyrocketing your brand’s growth. I helped my previous business going from £1.5 mill to £3 mill net sales in just over a year with a 360 marketing plan (that included paid search, paid social, retail advertising, PR, media plan, influence, reviews, SEO and more).

With my expertise in performance marketing, social media, e-commerce optimisation, branding, and international expansion, I can help you establish and execute a tailor-made digital marketing plan that will take your business to drive brand awareness, consideration, conversions & loyalty.

I launched 10+ websites internationally (UK, US, Germany, Canada, France, Poland, Ireland) and helped businesses of all sizes achieve their goals with or without a significant budget, using gorilla marketing in the absence of a significant budget to create brand awareness that will lead to conversions.

Need help with localisation or translation? No problem! As a French native speaker with extensive experience in the UK and Europe, I can help you expand your brand’s reach and connect with customers on a global scale.

I managed budgets of £600K+ and helped businesses increase brand awareness, consideration, and conversions globally. I helped my last business increasing brand awareness from 1% to 4% within a year. I am a marketing all-rounder who can help with strategy or execution, depending on your needs.

Get in touch with me today to create a winning digital marketing plan that will boost your brand’s visibility and drive conversions. Alternatively, if you need help with a specific channel, contact me to see how I can help.

Expertise:

  • Digital Marketing Plan
  • Performance Marketing (Paid Social, Paid Search, SEO)
  • Social Media (Instagram, Facebook, Tiktok, Pinterest, etc.)
  • SWOT Analysis
  • E-Commerce (User Experience, Conversion Rate Optimisation, Mobile Optimisation, Landing Pages, PDP, PLP)
  • Influence
  • Branding
  • Budget Management (Managed £600K+ budgets)
  • Forecasts
  • Targets
  • Project Management
  • Campaign Management
  • CRM / EDM
  • Reviews & Ratings
  • Basic knowledge of HTML
  • Medium knowledge of SEO
  • Google Analytics
  • PR
  • International Expansion
  • Trade Marketing
  • A/B Testing / Personalisation
  • Reporting / Analysis / Datastudio
  • Marketing & Digital Strategy
  • Audience
  • Customer Decision Journey & Purchase Funnel
  • Market Research
  • Consulting

Additional areas I can help with:

  • Localisation
  • English to French translation
See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

French
Fluent
English
Fluent

Work Experience

Add your work experience history here.

Education

ENGLISH MASTER'S DEGREE OF INTERNATIONAL COMMUNICATION & MARKETING at Paris XVII University
September 2, 2013 - June 30, 2015
Digital Communication, Project Management, Marketing, Community Management, Brand Content, Story Telling, Social Media, SEO Copywriting, International Media, Press Relations, Public Relations, Public Opinion, Mass Media, Movies & Intercultural
BACHELOR OF FOREIGN LANGUAGES AND INTERNATIONAL BUSINESS,TRADE, RELATIONS & AFFAIRS at Nancy 2 University
September 1, 2009 - June 30, 2013
Marketing, International Business, Human Resources, Trade, Accounting, Economics, Logistics, Management, Law, Statistics, German, English, Spanish, Italian, Foreign Cultures (German, USA, UK), Translation
ERASMUS EXCHANGE PROGRAMME at Bangor University
September 3, 2012 - January 31, 2013
Marketing, International Business, Human Resources, English, German

Qualifications

Google Digital Garage
March 1, 2018 - March 1, 2018
The Online Marketing Fundamentals

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality
    uniE621 D2C Target & Forecast
    Launch, develop and manage the brand Roberts Radio in France and Germany through an offline and online multichannel strategy Tools: Hotjar, Drupal, Pim, Meta, Emarsys, Google Ads, Facebook Business Manager, Google Analytics, Loomley Industry: Electrical Appliances Key Achievements: Localised marketing strategies multiplied revenue by 3 year on year in Europe and gave me the opportunity to present our approach, successes and thought process to our leadership team during an internal conference attended by the whole business, it was then decided to utilise this approach for all go to market initiatives within the business Increased distribution and D2C launch supported by a 360 campaign plan increased French revenue from 1.5 to 3 million in a year Ongoing optimisations across all channels increased conversion rate from 0.8% to 2.5% whilst localised brand campaigns increased brand awareness from 1% to 4%
    uniE621 Content
    Market and sell apartments, meeting rooms, F&B through various channels and actions Tools: Adwords, GA, Guestline, Groupon Intranet, Brilliant, Wordpress, Keywords Planner Industry: Hospitality Key Achievements: Successfully set up all online marketing channels (Social Media, SEM, OTAs, Newsletter) and reporting tools (GA, GA tracking, Adwords) in order to better track website conversions and collect in-depth data, which allowed us to make more informed decisions 350% increase of website traffic leading to a 150% uplift in conversions yoy with targeted adwords campaigns, improved website optimisation and a multi-channel strategy Part of the team responsible for migrating the PMS system from Brilliant to Guestline to ensure a faster turnaround and transition Took the initiative to develop the SEO strategy in order to improve the organic rankings on search engines, the website rankings started to improve and display search results on google first SERP after a few months
    uniE621 Sports Supp Project
    Contractor work to develop the Digital Marketing Strategy for the brand JNX Sports in USA & Canada Tools: Google Analytics, Shopify, Klaviyo, Upfluence, Google Tag Manager, Merchant Centre, Google Ads, Meta Ads, Yopto Industry: Sport Supplements Key Achievements: Improved JNX Sports Website to create brand trust (testimonials, reviews, refer a friend, additional product categories to improve SEO, improved PDP, lifestyle imagery, subscriptions, personalisation) Increase of digital channels that were not considered at first (Pinterest, Youtube, Display, SEO, TikTok) Implementation of reporting defined areas of focus (improve conversion rate & traffic)
    uniE621 Marketing / Promotional Calendar
    Market and sell apartments, meeting rooms, F&B through various channels and actions Tools: Adwords, GA, Guestline, Groupon Intranet, Brilliant, Wordpress, Keywords Planner Industry: Hospitality Key Achievements: Successfully set up all online marketing channels (Social Media, SEM, OTAs, Newsletter) and reporting tools (GA, GA tracking, Adwords) in order to better track website conversions and collect in-depth data, which allowed us to make more informed decisions 350% increase of website traffic leading to a 150% uplift in conversions yoy with targeted adwords campaigns, improved website optimisation and a multi-channel strategy Part of the team responsible for migrating the PMS system from Brilliant to Guestline to ensure a faster turnaround and transition Took the initiative to develop the SEO strategy in order to improve the organic rankings on search engines, the website rankings started to improve and display search results on google first SERP after a few months
    uniE621 Afternoon Tea Menu
    Market and sell apartments, meeting rooms, F&B through various channels and actions Tools: Adwords, GA, Guestline, Groupon Intranet, Brilliant, Wordpress, Keywords Planner Industry: Hospitality Key Achievements: Successfully set up all online marketing channels (Social Media, SEM, OTAs, Newsletter) and reporting tools (GA, GA tracking, Adwords) in order to better track website conversions and collect in-depth data, which allowed us to make more informed decisions 350% increase of website traffic leading to a 150% uplift in conversions yoy with targeted adwords campaigns, improved website optimisation and a multi-channel strategy Part of the team responsible for migrating the PMS system from Brilliant to Guestline to ensure a faster turnaround and transition Took the initiative to develop the SEO strategy in order to improve the organic rankings on search engines, the website rankings started to improve and display search results on google first SERP after a few months
    uniE621 Social Media Plan
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY
    uniE621 CRM Examples
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY
    uniE621 CRM Plan
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY
    uniE621 Website Examples
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY
    uniE621 Datastudio Report
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY
    uniE621 Trade Plan
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY
    uniE621 New Website Launch Roadmap
    Launch, develop and manage Regatta & Dare 2b French and European websites and the full digital marketing mix Tools: Ahrefs, Google Analytics, Hootsuite, Later, Magento, Monetate, Dotmailer, Fredhopper, Hotjar, Pimberly, Akeneo, AWIN, Moz Industry: E-commerce – Outdoor Clothing Key Achievements: Successfully tailored UK websites to international market requirements by owning processes and launch plans for all international websites which led me to help launch Polish, Irish and US websites, my launch roadmap was then utilised as a reference point for all website launches Develop and implement a new season launch process and roadmap which ensured a smooth transition and reduced switchover timeframes Increase in brand awareness thanks to qualified website traffic leading to improved conversion rate YOY and +100% net sales YOY

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