Social Media Coordinator at Maya Holistic Beauty

Produce high-performing organic social media content (including Reels and TikToks) to increase engagement, reach, and brand awareness. Edit and publish short-form video content to support overall marketing performance. Manage Instagram and TikTok accounts, align content with trends to drive audience growth. Develop and maintain content calendars for consistent posting across platforms. Engage with the audience through comments and messages to build community and strengthen brand loyalty. Analyze performance metrics to optimize content strategy and scale to high-performing posts. Design on-brand visual assets and marketing materials. Support email marketing campaigns by writing and designing newsletters using Mailchimp.

Digital Marketing Assistant at EPA Digital

Conducted keyword research and competitor analysis to support the creation of targeted marketing content and improve search engine visibility. Organized creative assets and headlines to support A/B testing, identifying the most effective content variations for engagement.

Content Creator at Meraki Creative

Designed strategic monthly content plans aligned with the brand voice to achieve campaign objectives and connect with target audiences across social platforms. Produced video content and wrote scripts to ensure deliverables were high-quality, on-trend, and visually engaging. Collaborated with graphic design teams to develop cohesive visual assets, ensuring consistent branding across all digital channels. Monitored analytics and performance reports to evaluate content effectiveness, delivering actionable insights to clients, and informing future social media strategies.

Marketing Intern at La Colonia Supermarket

Executed marketing promotions and social media content to increase brand visibility and drive customer engagement during seasonal campaigns.