Hi, I’m Keke — a Berlin-based designer, illustrator, and food lover with a cross-cultural lens.
Hi, I’m Keke — a Berlin-based designer, illustrator, and food lover with a cross-cultural lens.
I help food, culture, and lifestyle brands stand out through branding and web design that’s layered, intentional, and full of personality. From logo and identity systems to packaging, website, and campaign visuals, I craft designs that not only look good but feel meaningful.
With roots in China and experience working across different cultures, I bring a global perspective to every project—plus a deep passion for food as both a subject and a storytelling tool.
If you’re building something delicious and need branding or design that connects—I’d love to collaborate.
To get a better sense of my work, here are a few links where you can explore more of my designs and illustrations:
👉 My portfolio: Website not available. Sign in: https://www.twine.net/signup
👉 Behance: Website not available. Sign in: https://www.twine.net/signup
👉 Instagram: Website not available. Sign in: https://www.twine.net/signup
Procreate
Figma
Adobe Illustrator
Webflow
Adobe InDesign
Adobe Photoshop
UI
WordPress
Squarespace
WiXThis is a collection of my personal illustration works, showcasing a playful exploration of food and everyday moments through muted color palette and simplified shapes. Each piece combines a sense of warmth and nostalgia, with a subtle hand-painted quality that invites the viewer to step into a world of imagination and lighthearted storytelling. For more of my work, please visit my Instagram: https://www.instagram.com/shen.keke/ illustrator
Weekly Meal Plan is an engaging article series on the food content platform, Kitchen Stories, where our editors and chefs share their tips on planning meals for the week. I created a collection of cute food illustrations and fun, informative infographics to accompany each article, making meal planning enjoyable and easy to follow. Feel free to either download the pdf or check the content here: https://www.twine.net/signin graphicdesigner #illustrator #article #editorialillustration #infographic #foodillustration
How to cook (and eat and live) like an Italian? Find the answers in this exciting playbook: https://www.twine.net/signin 🍝 (Or download the attached pdf!) This ebook is created as part of a campaign for the liqueur brand Ramazzotti. It features captivating stories about Italian traditions, classic films, and, of course, the best Italian recipes. I designed this book in a classic and clean style, using photo collages as the main element, and added retro-style illustrations and infographics for a playful touch. graphicdesigner #illustrator #brochure #ebook #cooking #italian
Find the vibrant company pages that I designed for the cooking platform, Kitchen Stories: 👉 About: https://www.twine.net/signin 👉 Career: https://www.twine.net/signin 👉 App: https://www.twine.net/signin 👉 Collaboration: https://www.twine.net/signin With vivid colors from the updated palette and lively illustrations, the pages are more fun and bright than ever before. On these pages, you'll find the company values and milestones, get to know the team, learn about the app… It's a fresh presentation of the colorful and tasty world of Kitchen Stories. Note: These pages were created in 2022 and may look different if you visit them now. graphicdesigner #illustrator #branding #webdesigner
This is a project created for Xibei, a brand known for its authentic Northwestern Chinese cuisine, particularly oats noodles. As Xibei planned to open a new restaurant, Xibei Oats, which blends Chinese and Western culinary elements, I reflected this fusion in my design by combining modern design style with traditional Chinese aesthetics and crafted a clean and classic brand identity that captures the essence of both cultures. You can either download the pdf or view it here: https://www.twine.net/signin graphicdesigner #branddesigner #branding #chinesestyle
This project was completed during a brand design course, where the goal was to create a brand identity for a fictional short film festival at my art school, HBKSaar. My team chose a playful penguin as the central element and named the festival the "Pink Penguin Short Film Festival." Although these designs were not put into production, I consider this project a fun and engaging showcase of our creative teamwork. You can download the pdf or view it here: https://www.twine.net/signin graphicdesigner #branddesigner #illustrator
As a designer on the partner team, I produced compelling graphic content for hundreds of campaigns for high-profile clients such as Bosch, Siemens, and Vodafone. I played a key role in shaping visual branding by developing comprehensive guidelines that ensured cohesive and impactful communication across the company and with external partners. Additionally, I designed and managed web pages that supported business growth and enhanced user experience.
I was mainly responsible for producing banners and display ads for TV, web, and mobile apps, as well as developing presentation slides for internal meetings and public events.
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