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I'm a creative marketer with 6+ years of global experience across Singapore and Melbourne, shaping stories through PR and digital. I’m a social, influencer-minded connector who thrives on building vibrant communities and campaigns that spark engagement worldwide. From crafting social content and influencer partnerships to leading multi-channel campaigns for brands like McDonald's Singapore Samurai 2019, I bring a hands-on, studio-to-field approach to brand storytelling, content creation, and community engagement.…I'm a creative marketer with 6+ years of global experience across Singapore and Melbourne, shaping stories through PR and digital. I’m a social, influencer-minded connector who thrives on building vibrant communities and campaigns that spark engagement worldwide. From crafting social content and influencer partnerships to leading multi-channel campaigns for brands like McDonald's Singapore Samurai 2019, I bring a hands-on, studio-to-field approach to brand storytelling, content creation, and community engagement.

Kelly Yip

Social Media Manager, Content Creator, Influencer Marketing Manager, +2

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I'm a creative marketer with 6+ years of global experience across Singapore and Melbourne, shaping stories through PR and digital. I’m a social, influencer-minded connector who thrives on building vibrant communities and campaigns that spark engagement worldwide. From crafting social content and influencer partnerships to leading multi-channel campaigns for brands like McDonald's Singapore Samurai 2019, I bring a hands-on, studio-to-field approach to brand storytelling, content creation, and community engagement.…I'm a creative marketer with 6+ years of global experience across Singapore and Melbourne, shaping stories through PR and digital. I’m a social, influencer-minded connector who thrives on building vibrant communities and campaigns that spark engagement worldwide. From crafting social content and influencer partnerships to leading multi-channel campaigns for brands like McDonald's Singapore Samurai 2019, I bring a hands-on, studio-to-field approach to brand storytelling, content creation, and community engagement.

Available to hire

I’m a creative marketer with 6+ years of global experience across Singapore and Melbourne, shaping stories through PR and digital. I’m a social, influencer-minded connector who thrives on building vibrant communities and campaigns that spark engagement worldwide.

From crafting social content and influencer partnerships to leading multi-channel campaigns for brands like McDonald’s Singapore Samurai 2019, I bring a hands-on, studio-to-field approach to brand storytelling, content creation, and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Intern at The Content Cliq

July 1, 2024 - October 1, 2024

Marketing support including social media content calendars, multi-channel campaigns (Facebook, Instagram, SEO), EDM planning and content creation.

Public Relations Intern at Mercury PR

August 1, 2021 - February 1, 2022

Assisted with PR writing and media outreach, supported client campaigns and events.

Account Servicing Intern at DBS Singapore

June 1, 2019 - November 1, 2019

Supported client accounts, coordinated campaigns with internal teams, and assisted on campaign deliverables.

Social Media Coordinator at Savi Communications

March 1, 2025 - May 31, 2025

Created and scheduled social media content, managed calendars, engaged communities, and supported EDM marketing.

Social Media & Community Strategist at Paire

May 1, 2025 - Present

Led social content creation, influencer partnerships, and community events; managed social media calendars and EDM campaigns to grow brand reach.

Marketing Intern at The Lance More Group

July 1, 2024 - October 1, 2024

Created and managed social media collaterals, planning, and EDM marketing. Experience in multi-channel marketing campaigns (Facebook, Instagram, SEO). Strategized, created, and managed diverse social media content while conducting targeted influencer outreach. Coordinated event planning and execution, including brand outreach, influencer management, and on-site event hosting to ensure smooth operations and content creation.

Account Servicing Intern at DDB Singapore

June 1, 2019 - November 1, 2019

Handled briefs, vendor coordination, concept ideation, social media calendar planning, and cross-platform execution. Lead for McDonald's Singapore Samurai 2019 campaign.