I’m a results-driven marketing strategist with 6+ years of experience helping B2B and B2C brands grow through strategic social media, email marketing, and paid advertising. I manage end-to-end social media marketing, from content planning and design to scheduling, performance tracking, and community support, with a strong focus on brand consistency and conversion. I’ve led high-performing email programs that drive a meaningful share of client revenue, built paid ad systems that generate qualified leads, and created social content that supports both brand awareness and sales. My experience spans e-commerce, healthcare, nonprofits, and professional services, including luxury brands and regulated industries where messaging and compliance matter. I’m hands-on, strategic, and easy to work with. I don’t just post content. I connect social, email, and paid efforts into one cohesive growth system that actually delivers results. If you’re looking for a marketer who understands strategy, execution, and scale, let’s talk.…

Kelsey Means

I’m a results-driven marketing strategist with 6+ years of experience helping B2B and B2C brands grow through strategic social media, email marketing, and paid advertising. I manage end-to-end social media marketing, from content planning and design to scheduling, performance tracking, and community support, with a strong focus on brand consistency and conversion. I’ve led high-performing email programs that drive a meaningful share of client revenue, built paid ad systems that generate qualified leads, and created social content that supports both brand awareness and sales. My experience spans e-commerce, healthcare, nonprofits, and professional services, including luxury brands and regulated industries where messaging and compliance matter. I’m hands-on, strategic, and easy to work with. I don’t just post content. I connect social, email, and paid efforts into one cohesive growth system that actually delivers results. If you’re looking for a marketer who understands strategy, execution, and scale, let’s talk.…

Available to hire

I’m a results-driven marketing strategist with 6+ years of experience helping B2B and B2C brands grow through strategic social media, email marketing, and paid advertising. I manage end-to-end social media marketing, from content planning and design to scheduling, performance tracking, and community support, with a strong focus on brand consistency and conversion.

I’ve led high-performing email programs that drive a meaningful share of client revenue, built paid ad systems that generate qualified leads, and created social content that supports both brand awareness and sales. My experience spans e-commerce, healthcare, nonprofits, and professional services, including luxury brands and regulated industries where messaging and compliance matter.

I’m hands-on, strategic, and easy to work with. I don’t just post content. I connect social, email, and paid efforts into one cohesive growth system that actually delivers results.

If you’re looking for a marketer who understands strategy, execution, and scale, let’s talk.

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Language

English
Fluent

Work Experience

Marketing Operations & Finance Lead at Microsoft
May 1, 2024 - Present
Partner with global account managers to optimize campaign delivery, performance reporting, and spend allocation across multi-million-dollar advertising accounts. Align sales, finance, and marketing operations through budget validation and financial reconciliation, driving process improvements for enterprise clients such as Netflix, Live Nation, and Publicis Groupe. Lead SEO improvements that increased organic traffic by 40% and revenue by 12%. Develop B2B email campaigns in Salesforce and Pardot, boosting open rates by 25% and conversions by 10%. Manage social media content, artist bios, media kits, and content calendars to grow audience engagement across multiple regional markets.

Education

Associate Degree of Arts at Palm Beach State College
September 1, 2018 - May 15, 2020
Bachelor of Business Marketing at Florida Atlantic University
August 18, 2021 - December 18, 2023

Qualifications

Google Ads: Video Certification
January 11, 2030 - February 9, 2026
Google Ads: Shopping Ads Certification
January 11, 2030 - February 9, 2026
Google Ads: Display Certification
January 11, 2030 - February 9, 2026
Google Ads: Search Certification
January 11, 2030 - February 9, 2026
GA4 Certification
January 11, 2030 - February 9, 2026
Google Analytics 4 Certification
January 11, 2030 - February 9, 2026
Spotify Studio & Digital Audio Foundations Certification
January 11, 2030 - February 9, 2026
Microsoft Office Specialist: Excel Associate (Office 2019)
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Platinum Born | Luxury E-commerce Marketing

    Led email marketing and content strategy for a luxury jewelry brand, managing Klaviyo flows, campaigns, segmentation, and creative direction. Built high-converting lifecycle flows that now contribute close to a third of total revenue, supported by cohesive social and on-brand visuals designed in Figma. Focused on revenue attribution, list growth, and aligning email with paid and organic efforts to drive repeat purchases.

    paper The Links, Incorporated (WPB Chapter) | Nonprofit Marketing & Campaigns

    Led marketing support for nonprofit initiatives, including email marketing, print and digital design, and campaign coordination. Helped execute initiatives that supported community engagement and event promotion while maintaining brand consistency and clear messaging across channels.

    paper Ave Maria Press | Email Marketing & Campaign Support

    Provide ongoing email marketing support including campaign setup, formatting, scheduling, and performance tracking. Assist with list segmentation and optimization to improve engagement and consistency across campaigns. Focused on clean execution, brand alignment, and supporting larger marketing initiatives through email.

    paper Seto Health Group | Healthcare Marketing & Lead Generation

    Managed website revamps, landing pages, intake forms, and email marketing for a healthcare and insurance agency. Built Medicare and group insurance funnels using WordPress, JotForm, Calendly, and email campaigns to increase booked appointments and inbound leads. Focused on clarity, compliance, and conversion while improving the overall professionalism and trust of the brand.

    paper Gratitude Garden Farms | Retreats, E-commerce & Paid Media

    Supported full-funnel marketing for a wellness and retreat-based business, including website landing pages, Shopify optimization, Google and Meta ads, and email campaigns. Helped promote retreats that sold out within months, built targeted ad campaigns for seminars and wholesale products, and optimized pages for lead generation and bookings. Blended paid media, SEO, and email to support both education and revenue goals.