Kerry is a seasoned Digital Strategist with over 12 years of experience in media and marketing, spanning sectors such as film, television, social media, and marketing. She most recently served as the Digital and Social Media Manager at Ecocem, where she led cross-regional digital coordination, managing teams to maintain multiple website versions and social media channels across France, Benelux, Ireland, the UK, and the USA. Kerry drove digital strategy implementation and content development in collaboration with in-house teams and external agencies, delivering actionable insights through reporting tools, overseeing paid media briefs, reviewing creative output including design and video, and providing digital training and support to ensure consistent brand presence and performance. Known for her strong communication and relationship-building skills, keen attention to detail, and expertise in digital marketing, SEO, digital copywriting, reporting impact, and strategic planning, Kerry thrives in fast-paced environments. Her diverse background in film, television, writing, and marketing enables her to produce compelling content while delivering effective strategic guidance across a broad range of clients and projects.

Kerry Robertson

Kerry is a seasoned Digital Strategist with over 12 years of experience in media and marketing, spanning sectors such as film, television, social media, and marketing. She most recently served as the Digital and Social Media Manager at Ecocem, where she led cross-regional digital coordination, managing teams to maintain multiple website versions and social media channels across France, Benelux, Ireland, the UK, and the USA. Kerry drove digital strategy implementation and content development in collaboration with in-house teams and external agencies, delivering actionable insights through reporting tools, overseeing paid media briefs, reviewing creative output including design and video, and providing digital training and support to ensure consistent brand presence and performance. Known for her strong communication and relationship-building skills, keen attention to detail, and expertise in digital marketing, SEO, digital copywriting, reporting impact, and strategic planning, Kerry thrives in fast-paced environments. Her diverse background in film, television, writing, and marketing enables her to produce compelling content while delivering effective strategic guidance across a broad range of clients and projects.

Available to hire

Kerry is a seasoned Digital Strategist with over 12 years of experience in media and marketing, spanning sectors such as film, television, social media, and marketing. She most recently served as the Digital and Social Media Manager at Ecocem, where she led cross-regional digital coordination, managing teams to maintain multiple website versions and social media channels across France, Benelux, Ireland, the UK, and the USA. Kerry drove digital strategy implementation and content development in collaboration with in-house teams and external agencies, delivering actionable insights through reporting tools, overseeing paid media briefs, reviewing creative output including design and video, and providing digital training and support to ensure consistent brand presence and performance.

Known for her strong communication and relationship-building skills, keen attention to detail, and expertise in digital marketing, SEO, digital copywriting, reporting impact, and strategic planning, Kerry thrives in fast-paced environments. Her diverse background in film, television, writing, and marketing enables her to produce compelling content while delivering effective strategic guidance across a broad range of clients and projects.

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Work Experience

Digital and Social Media Manager at Ecocem
January 1, 2023 - December 1, 2025
Led cross-regional digital coordination, managed teams to maintain multiple website versions and social media channels across France, Benelux, Ireland, the UK, and the USA. Drove digital strategy implementation and content development in collaboration with in-house teams and external agencies, delivered actionable insights through reporting tools, reviewed paid media briefs, approved creative output including design and video, and provided digital training and support to ensure a consistent brand presence and performance.
Social Media Strategist at Flow Communications
October 1, 2017 - December 1, 2022
Worked as part of the Content team at an award-winning marketing agency, contributing to campaigns and cross-functional projects across Social Media and Marketing Strategy. Brought strong communication skills, a passion for content creation (storytelling), and strategic planning. Developed and executed social media strategies informed by competitor analysis and communication goals; created platform-specific content, managed paid media, and provided reporting and insights.
Freelance Work and International Solo Travel at Self-Employed
September 1, 2016 - September 1, 2017
Assisted the Manager of Industry Capacity Development and Communication at Payment Association of South Africa (PASA) with an operational analytics project, involving database collation, data analysis (graphs, pivot tables, statistics), and preparation of professional presentations. Gained personal growth and cross-cultural awareness through solo travel to major global cities, broadening professional perspectives.
Team Lead: Video on Demand at Multichoice
September 1, 2013 - September 1, 2016
Upon appointment as Team Lead for VO D, led the Scheduling Team and the 3rd Party Content Team, overseeing all aspects of content delivery to decoders, the app, and online platforms. Directed strategic planning and operational execution, including 3rd party future planning, deal creation, traffic, and coordination of Brands On Demand (BoD) and Record Off Air content. Drove team development and performance through training, staff acquisition, and performance reviews to maintain high delivery standards across departments.
Marketing Communications Admin / Intern at Hands On Retreat (and related early roles)
January 1, 2011 - January 1, 2013
Gained diverse early-career experience across film, hospitality, and marketing. Roles included Marketing Communications Admin at Hands On Retreat, internships with C-Squared Productions and Light & Dark Films in production and art departments, and brief work as a waitress at Franieba’s Restaurant.

Education

Diploma in Digital Marketing at University College Dublin - Professional Academy
January 1, 2025 - April 16, 2026
New Manager Programme (Certificate) at Henley Business School
January 1, 2015 - April 16, 2026
BA (Honours) in Audio Visual Communication at University of Johannesburg
January 1, 2008 - December 31, 2012
Matriculation at Bryanston High School
January 1, 2003 - January 1, 2007

Qualifications

Diploma in Digital Marketing
January 1, 2025 - April 16, 2026
New Manager Programme (Certificate)
January 1, 2015 - April 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet