Over the last 18+ years, I’ve navigated design, illustration, animation, branding, typography, color theory, and visual storytelling across both digital and traditional platforms at design agencies, shaped emerging brands at tech startups, curated events and sustainable fashion week, and managed brands of Fortune 100 brands like Coca-Cola and AT&T. I have also expanded my toolkit by helping non-profits and governmental agencies magnify their voices and solidify their cultural footprint. I’ve led teams, built brands, and left behind a trail of campaigns that didn’t just turn heads—they turned conversations. But every great story is more than just a list of skills hard won. It’s about purpose. As a creative polymath, I bring more than a mastery of Adobe/Figma/CMS/AI, motion graphics, & design theory—I bring an insatiable drive to make every brand a force of cultural relevance. I don’t just build identities—I craft voices that shout in crowded markets, but also guide them to whisper with soul where nuance matters. I’ve enriched my mastery across both digital and traditional platforms, ensuring that from an immersive event design to a push notification on a cracked iPhone screen, the brand story lands with your audiences.

Eric Key

Over the last 18+ years, I’ve navigated design, illustration, animation, branding, typography, color theory, and visual storytelling across both digital and traditional platforms at design agencies, shaped emerging brands at tech startups, curated events and sustainable fashion week, and managed brands of Fortune 100 brands like Coca-Cola and AT&T. I have also expanded my toolkit by helping non-profits and governmental agencies magnify their voices and solidify their cultural footprint. I’ve led teams, built brands, and left behind a trail of campaigns that didn’t just turn heads—they turned conversations. But every great story is more than just a list of skills hard won. It’s about purpose. As a creative polymath, I bring more than a mastery of Adobe/Figma/CMS/AI, motion graphics, & design theory—I bring an insatiable drive to make every brand a force of cultural relevance. I don’t just build identities—I craft voices that shout in crowded markets, but also guide them to whisper with soul where nuance matters. I’ve enriched my mastery across both digital and traditional platforms, ensuring that from an immersive event design to a push notification on a cracked iPhone screen, the brand story lands with your audiences.

Available to hire

Over the last 18+ years, I’ve navigated design, illustration, animation, branding, typography, color theory, and visual storytelling across both digital and traditional platforms at design agencies, shaped emerging brands at tech startups, curated events and sustainable fashion week, and managed brands of Fortune 100 brands like Coca-Cola and AT&T. I have also expanded my toolkit by helping non-profits and governmental agencies magnify their voices and solidify their cultural footprint.

I’ve led teams, built brands, and left behind a trail of campaigns that didn’t just turn heads—they turned conversations. But every great story is more than just a list of skills hard won. It’s about purpose. As a creative polymath, I bring more than a mastery of Adobe/Figma/CMS/AI, motion graphics, & design theory—I bring an insatiable drive to make every brand a force of cultural relevance. I don’t just build identities—I craft voices that shout in crowded markets, but also guide them to whisper with soul where nuance matters. I’ve enriched my mastery across both digital and traditional platforms, ensuring that from an immersive event design to a push notification on a cracked iPhone screen, the brand story lands with your audiences.

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Experience Level

Expert
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Intermediate
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Language

English
Fluent

Work Experience

Brand Manager at Fugees Family
January 1, 2004 - Present
Created the original brand in 2004 and refreshed it for a national launch in 2022. Expanded the brand to integrate two new child brands through strategic workshops and research. Cultivated an identifiable brand voice and mission by collaborating with a multidisciplinary team.
Creative and Brand Director at Atlanta Sustainable Fashion Week
July 1, 2023 - August 6, 2025
Established a cohesive brand image and mission, enhancing brand recognition by 100%. Engineered logo marks and visual design systems. Directed a team to execute event experiences, increasing engagement by 35% each year. Formulated a marketing strategy that boosted campaign efficiency by 75%.
Global Creative Director at Group Bayport
January 1, 2014 - Present
Managed a multidisciplinary team to deliver multiple global brands across various markets. Spearheaded bi-yearly CRO initiatives, generating diverse ads and improving customer engagement by 16%. Instituted dashboards for campaign reporting and KPIs.
Creative Strategy Consultant at Key Design Strategy, LLC
October 1, 2024 - August 6, 2025
Led client consultancy projects focused on urban planning and sustainability. Orchestrated project timelines and collaborated with various professionals to create tools and content.
Partner and Creative Strategist at Green Machine, Inc.
September 1, 2021 - August 6, 2025
Championed UX and brand philosophies to develop solutions for sustainable businesses. Achieved a 25% increase in project efficiency alongside a 52% improvement in client retention.
Product Director at Screen 5ive Media
January 1, 2014 - August 6, 2025
Directed creative campaigns for major clients and successfully launched SaaS products. Oversaw design, marketing, staffing, and budget alignment with campaign goals.
Environmental Wayfinding and Art Director at Jones Worley
July 1, 2010 - August 6, 2025
Spearheaded design and brand campaigns for high-profile projects, enhancing brand visibility by 91%. Collaborated with cross-functional teams to ensure project adherence to established standards.
Senior Web Designer at AT&T
January 1, 2008 - August 6, 2025
Developed over 600 company websites utilizing a variety of web technologies.
Art Director at Coca-Cola USA
January 1, 2005 - August 6, 2025
Managed a team to enhance project functionality and design. Conceptualized interactive educational tools to bolster corporate engagement.

Education

Bachelors, Advertising/Journalism at The University of Georgia
January 1, 1989 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Education, Professional Services, Real Estate & Construction, Retail, Government, Healthcare, Software & Internet, Telecommunications, Transportation & Logistics, Travel & Hospitality

Experience Level

Expert
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Intermediate
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