Keyper Leung

Available to hire

I help restaurants, cafes, bars, and hospitality brands improve guest perception, promotion visibility, and reservation intent through strategic visual design and marketing content.

About

I help restaurants, cafes, bars, and hospitality brands improve guest perception, promotion visibility, and reservation intent through strategic visual design and marketing content.

After 8 years in restaurant operations and marketing, I learned that guests often judge value before the first bite. Strong presentation helps businesses communicate quality, build trust, and support premium positioning.

My background combines:

• 10 years in IT and web systems
• 8 years in hospitality operations and marketing
• Commercial design and visual storytelling
• AI-assisted creative workflows

Services include:

• Menu Design
• Social Media Campaigns
• Promotional Visuals
• Event Marketing Graphics
• Presentation Decks
• Hospitality Marketing Materials

I work with hospitality, lifestyle, and growing brands to create visuals that support real business goals, not just aesthetics.

  • Joined June 2026

Languages

  • ChineseFluent
  • EnglishFluent

Industry experience

  • Travel & Hospitality
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Other

More experts in Hong Kong, Hong Kong

Projects · 6

Premium Omakase Menu Redesign Concept

A hospitality-focused menu redesign concept created to improve menu readability, premium perception, and reservation intent. This project explores how menu presentation, typography, and information hierarchy can influence customer decision-making before the first bite. Project Objectives: • Improve menu readability • Support premium positioning • Highlight signature dishes • Enhance guest experience • Strengthen reservation intent Applications: • Omakase Restaurants • Fine Dining Concepts • Seasonal Menus • Hospitality Marketing Materials • Premium Dining Experiences Commercial Focus: The redesign focuses on presenting menu information in a clearer and more engaging format while supporting premium brand perception and customer confidence. Rather than functioning only as a menu, the design acts as a communication tool that helps guests understand value, navigate offerings, and connect with the dining experience. Tools: • Canva • ChatGPT • AI-assisted creative workflow Relevant Skills: • Menu Design • Hospitality Marketing • Information Design • Visual Communication • Customer Experience Design • Brand Positioning hospitality omakase menudesign finedining restaurantmarketing branding graphicdesign customerexperience

  • Creative Director
  • Graphic Designer
  • Marketing Consultant
Summer Course Marketing Campaign

An education marketing campaign designed to improve course awareness, information clarity, and parent engagement through clear visual communication. This project explores how educational institutions and learning centres can present program information in a structured and visually engaging format while maintaining readability and promotional effectiveness. Project Objectives: • Increase course awareness • Improve information clarity • Support student enquiries • Promote seasonal programmes Applications: • Education Centres • Summer Courses • Training Programmes • Workshop Promotions • Social Media Marketing Commercial Focus: The design focuses on balancing promotional messaging with information hierarchy, helping parents and students quickly understand course offerings, schedules, and key benefits. Tools: • Canva • ChatGPT • AI-assisted creative workflow Relevant Skills: • Flyer Design • Education Marketing • Campaign Design • Information Design • Visual Communication • Promotional Design education summercourse flyerdesign marketing graphicdesign campaign visualcommunication promotion

  • Creative Director
  • Graphic Designer
  • Marketing Consultant
Korean Beauty Promotion Campaign

A beauty marketing campaign concept designed to improve promotion visibility, customer attention, and offer communication through clean visual presentation. This project explores how beauty brands can use social media advertising and promotional visuals to communicate value while maintaining a premium and modern brand image. Project Objectives: • Increase promotion visibility • Improve offer communication • Support brand trust • Encourage customer enquiries Applications: • Instagram Promotions • Facebook Advertising • Beauty Clinic Campaigns • Aesthetic Treatment Promotions • Social Media Marketing Commercial Focus: The design combines modern Korean-inspired aesthetics with clear promotional messaging to balance brand image and marketing effectiveness. Tools: • Canva • ChatGPT • AI-assisted creative workflow Relevant Skills: • Campaign Design • Social Media Marketing • Promotional Design • Beauty Marketing • Visual Communication • Branding beauty aesthetic socialmedia graphicdesign branding campaign marketing beautyclinic

  • Creative Director
  • Graphic Designer
  • Marketing Consultant
Hospitality Design That Supports Business Results

A hospitality-focused design presentation exploring how visual communication can influence guest perception, premium positioning, and customer decision-making. This project demonstrates how menu presentation, promotional materials, and marketing visuals can support business objectives beyond aesthetics. Key Areas Explored: • Guest Perception • Menu Readability • Premium Positioning • Promotion Visibility • Reservation Intent Core Insight: Guests often judge value before the first bite. Strong visual presentation helps communicate quality, build trust, and support premium pricing. Applications: • Restaurant Menus • Omakase Promotions • Seasonal Campaigns • Social Media Marketing • Hospitality Marketing Materials Commercial Focus: This project combines hospitality operations knowledge with commercial design thinking to create visuals that support customer experience, brand perception, and business growth. Tools: • Canva • ChatGPT • AI-assisted creative workflow Relevant Skills: • Hospitality Marketing • Menu Design • Visual Communication • Brand Positioning • Campaign Design • Customer Experience Design hospitality restaurantmarketing menudesign branding graphicdesign campaign marketing customerexperience

  • Creative Director
  • Graphic Designer
  • Marketing Consultant
Cocktail Bar Event Marketing Campaign Case Study

A hospitality-focused event marketing case study demonstrating how visual communication can support event awareness, premium positioning, and reservation intent. This concept project was created for a premium cocktail event promotion, combining campaign visuals, social media storytelling, and reservation-focused messaging. Project Objectives: • Increase event awareness • Build anticipation before launch • Support premium brand perception • Encourage reservation enquiries Deliverables: • Event Promotion Poster • Instagram Feed Visual • Instagram Story Series • Reservation Call-to-Action Creative Commercial Focus: Rather than focusing only on aesthetics, this project explores how visual design can support hospitality marketing objectives through clearer communication, stronger event visibility, and improved customer engagement. Tools: • Canva • ChatGPT • AI-assisted creative workflow Relevant Skills: • Campaign Design • Hospitality Marketing • Event Promotion • Social Media Content • Visual Storytelling hospitality cocktailbar eventmarketing socialmedia graphicdesign campaign branding marketing

  • Creative Director
  • Graphic Designer
  • Marketing Consultant
Hospitality & Commercial Design Portfolio

A collection of commercial design projects created for hospitality, lifestyle, education, and promotional marketing campaigns. This portfolio showcases menu design, social media campaigns, event promotions, branding visuals, and AI-assisted creative workflows designed to improve customer perception, promotion visibility, and engagement. Featured Projects: • Premium Omakase Promotion • Cocktail Event Campaign • Korean Beauty Campaign • Summer Course Flyer • Hospitality Menu Redesign Services: • Hospitality Marketing Visuals • Social Media Campaigns • Promotional Design • Menu Design • Presentation Decks hospitality restaurantmarketing branding graphicdesign socialmedia

  • Creative Director
  • Graphic Designer
  • Marketing Consultant

Work experience

Independent Creative Consultant · Keyper Leung CreativeJan 2025 – Present · 1 yr 11 mos

Create hospitality-focused commercial visuals, social media campaigns, menu concepts and marketing materials. Specialising in restaurant marketing, hospitality branding and AI-assisted content workflows.

Restaurant Operations & Marketing · Restaurant Business Owner & OperatorNov 2017 – Dec 2024 · 7 yrs 2 mos

Managed restaurant operations, seasonal promotions, customer engagement and marketing activities across multiple dining concepts. Developed practical understanding of customer behavior, promotion strategy and hospitality communication.

System Analyst · HeterMedia GroupJul 2013 – Nov 2017 · 4 yrs 5 mos

Worked on business systems, workflow improvement and digital solutions for enterprise clients. Experienced in system analysis, process optimisation and technology implementation.

Education

NCC International Advanced Diploma in Computer Studies · Informatics College2001 – 2003

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