Summer Course Marketing Campaign
Keyper Leung
Published
An education marketing campaign designed to improve course awareness, information clarity, and parent engagement through clear visual communication.
This project explores how educational institutions and learning centres can present program information in a structured and visually engaging format while maintaining readability and promotional effectiveness.
Project Objectives:
• Increase course awareness
• Improve information clarity
• Support student enquiries
• Promote seasonal programmes
Applications:
• Education Centres
• Summer Courses
• Training Programmes
• Workshop Promotions
• Social Media Marketing
Commercial Focus:
The design focuses on balancing promotional messaging with information hierarchy, helping parents and students quickly understand course offerings, schedules, and key benefits.
Tools:
• Canva
• ChatGPT
• AI-assisted creative workflow
Relevant Skills:
• Flyer Design
• Education Marketing
• Campaign Design
• Information Design
• Visual Communication
• Promotional Design
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#marketing
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#visualcommunication
#promotion