GO ELEMENTS + Whim Works | Brand Identity

GO ELEMENTS is a conceptual board game branding project created for my portfolio, centered around reinventing the classic strategy game Go with a modern elemental twist featuring Fire, Water, Air, and Earth gameplay themes.

For this project, I also created the parent company brand Whim Works, including the full logo identity and slogan: Think. Play. Win. The goal was to build a believable tabletop game company brand capable of launching multiple future products.

I developed the complete visual system for both brands, including logos, packaging design, promotional print advertising, and realistic product mockups. The design direction blends clean structure, playful energy, and modern retail appeal to attract strategy gamers and casual audiences alike.

This project allowed me to showcase branding development from the company level down to the product itself, creating a cohesive ecosystem that feels market-ready.

Project Scope:

• Whim Works Company Branding
• Logo Design

#graphicdesigner #logo #packaging