Kelvin Garcia

Available to hire

Creative designer from Puerto Rico and Full Sail University graduate, specializing in graphic design, branding, web design, UI, and digital marketing.

About

Creative designer from Puerto Rico and Full Sail University graduate, specializing in graphic design, branding, web design, UI, and digital marketing. I help businesses and events stand out through strong visuals, modern design systems, and strategic content. Experienced in promotional campaigns, social media graphics, logos, event branding, and user-focused design. I combine creativity, reliability, and fast communication to deliver work that looks great and gets results.

  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Education

More experts in San Juan, Puerto Rico

Projects · 16

Asian Spring Fest | Event Branding & Promotional Design

Asian Spring Fest is a large-scale cultural and pop entertainment event in Puerto Rico celebrating Asian-inspired entertainment, music, cosplay, anime, gaming, food, and live performances. I contributed to the event’s visual branding and promotional campaign by creating marketing graphics, social media assets, vendor maps, signage, stage visuals, and event materials designed to drive attendance and elevate the attendee experience. The project blends vibrant cultural aesthetics with modern event marketing and high-energy visual design. graphicdesigner eventproducer marketing socialmedia videoediting

  • Brand Designer
  • Event Visualizer
  • Graphic Designer
  • +2
Winter Wonderfest – Event Branding & Creative Direction

Winter Wonderfest was my second major event project, where I had the opportunity to build the full visual identity and promotional style for a winter-themed pop culture experience. The goal was to create something fun, energetic, and memorable while mixing holiday vibes with gaming, anime, and convention culture. For this project, I designed the official logo, social media advertisements, stage visuals, badges, food promotions, backdrops, stickers, and merchandise concepts. I wanted the branding to feel bold and playful, so I used sharp typography, icy shapes, bright gradients, and character-inspired winter mascots to give the event its own personality. One of the biggest focuses was versatility making sure the brand looked strong across digital marketing, print pieces, stage screens, and attendee items. Every piece was designed to feel connected while still being exciting on its own. This project helped me grow as a designer by combining branding, event marketing, merchandise desig

  • Brand Designer
  • Event Visualizer
  • Graphic Designer
AA&D Towing Billboard | Outdoor Advertising

This project showcases a large-scale billboard mockup created for AA&D Towing, designed to demonstrate how the brand could appear on a major expressway in a high-traffic urban environment. The concept focuses on bold visibility, fast readability, and strong roadside impact—essential qualities for emergency towing and roadside assistance advertising. The design features oversized typography, high-contrast color choices, service highlights, website placement, and a real towing truck image to build trust and instantly communicate the company’s services. Positioned on a highway billboard overlooking Orlando traffic, the mockup helps visualize how the brand can capture attention from drivers in need of immediate towing support. This presentation was created to help elevate the company’s professional image while showing the potential of outdoor advertising for local business growth.

  • Graphic Designer
Polaroid Social Media Ad Campaign | Class Assignment |

This project was created for a class assignment focused on developing animated social media advertisements for the Polaroid brand using Adobe After Effects. The goal was to create eye-catching promotional content designed for modern social platforms while staying true to Polaroid’s nostalgic and timeless identity. I developed a series of square-format ad concepts centered around capturing memories, living in the moment, and preserving special experiences through instant photography. Each design combines bold typography, lifestyle imagery, bright call-to-action buttons, and Polaroid’s recognizable rainbow color accents to create energetic and engaging visuals. The animations were built in After Effects, using motion transitions, text movement, and subtle visual effects to bring the static layouts to life for digital marketing use. This project helped me strengthen my skills in motion design, ad composition, brand consistency. video videoeditor animator

  • Graphic Designer
  • Video Editor
Olympia Hobby Expo I & II

Olympia Hobby Expo I & II is a Puerto Rico pop culture and hobby event series focused on gaming, collectibles, anime, cosplay, trading cards, vendors, and family entertainment. I led the creative direction and branding, developing logos, promotional campaigns, social media graphics, signage, maps, and event visuals that helped build excitement and community engagement. The project combines strong visual identity with event marketing to create a memorable experience for attendees and exhibitors.

  • Brand Designer
  • Event Visualizer
  • Graphic Designer
Entertainment Dashboard UI/UX Concept Design

This project was one of my first assignments in UI/UX design, focused on creating a modern tablet interface for a digital entertainment platform. The concept, titled AppleView, was designed as a streaming and media hub where users can browse movies, music, books, and trending content in one clean ecosystem. The goal of the assignment was to explore user-centered layout design, navigation flow, content hierarchy, and interface aesthetics. I created a dashboard experience optimized for tablet viewing, using large media panels, intuitive side navigation, category tabs, and visually engaging content cards. This project helped me develop foundational UI/UX skills such as wireframing, interface composition, usability thinking, and designing digital experiences that feel modern, functional, and visually appealing. Project Scope: • UI Design • UX Layout Planning • Tablet Interface Concept • Navigation Structure • Content Dashboard Design • High-Fidelity Mockup Presentation graphicdesigner ui/ux designer

  • Graphic Designer
  • UI Designer
Gym Kings | Athletic Apparel Brand Identity & Promotional Design

Gym Kings was one of my first branding assignments, focused on creating a modern fitness apparel concept that combines strength, confidence, and style. The objective of the project was to design a bold sportswear identity that could appeal to gym enthusiasts and active lifestyles. I developed the logo, visual branding, and promotional mockups to present the brand in a realistic market setting. The design uses strong typography, energetic contrast, and clean athletic aesthetics to communicate motivation and performance. This project helped me build foundational skills in branding, apparel graphics, logo creation, and product presentation while learning how to develop a complete visual identity from concept to mockup. Project Scope: • Logo Design • Brand Identity • Apparel Graphics • Promotional Mockups • Sportswear Concept Development

  • Graphic Designer
GO ELEMENTS + Whim Works | Brand Identity

GO ELEMENTS is a conceptual board game branding project created for my portfolio, centered around reinventing the classic strategy game Go with a modern elemental twist featuring Fire, Water, Air, and Earth gameplay themes. For this project, I also created the parent company brand Whim Works, including the full logo identity and slogan: Think. Play. Win. The goal was to build a believable tabletop game company brand capable of launching multiple future products. I developed the complete visual system for both brands, including logos, packaging design, promotional print advertising, and realistic product mockups. The design direction blends clean structure, playful energy, and modern retail appeal to attract strategy gamers and casual audiences alike. This project allowed me to showcase branding development from the company level down to the product itself, creating a cohesive ecosystem that feels market-ready. Project Scope: • Whim Works Company Branding • Logo Design graphicdesigner logo packaging

  • Graphic Designer
  • Logo Designer
  • Packaging Designer
Geek Reunion Westside – Event Branding

Geek Reunion Westside was the third live event I helped develop, where I was responsible for branding, visual identity, promotional design, motion visuals, and event organization. The goal was to create an energetic convention experience that united gaming, pop culture, cosplay, and community entertainment under one bold identity. The visual style for this project was heavily inspired by Shibuya punk aesthetics and the rebellious, high-energy design language of Jet Set Radio. The branding combines aggressive angular typography, graffiti-influenced forms, vibrant contrast, and street-culture attitude to create a logo system that feels loud, youthful, and instantly recognizable. I designed the official logo and visual campaign for use across posters, social media promotions, environmental mockups, and event advertising. In addition to static graphics, I also created custom video backdrops for the live stage experience, helping transform the venue with dynamic visuals that reinforced th graphicdesigner branding event

  • Brand Designer
  • Graphic Designer
  • Logo Designer
Geek Reunion Westside – Event Branding

Geek Reunion Westside was the third live event I helped develop, where I was responsible for branding, visual identity, promotional design, motion visuals, and event organization. The goal was to create an energetic convention experience that united gaming, pop culture, cosplay, and community entertainment under one bold identity. The visual style for this project was heavily inspired by Shibuya punk aesthetics and the rebellious, high-energy design language of Jet Set Radio. The branding combines aggressive angular typography, graffiti-influenced forms, vibrant contrast, and street-culture attitude to create a logo system that feels loud, youthful, and instantly recognizable. I designed the official logo and visual campaign for use across posters, social media promotions, environmental mockups, and event advertising. In addition to static graphics, I also created custom video backdrops for the live stage experience, helping transform the venue with dynamic visuals that reinforced th graphicdesigner branding event

  • Brand Designer
  • Graphic Designer
  • Logo Designer
Geek Reunion Westside – Event Branding

Geek Reunion Westside was the third live event I helped develop, where I was responsible for branding, visual identity, promotional design, motion visuals, and event organization. The goal was to create an energetic convention experience that united gaming, pop culture, cosplay, and community entertainment under one bold identity. The visual style for this project was heavily inspired by Shibuya punk aesthetics and the rebellious, high-energy design language of Jet Set Radio. The branding combines aggressive angular typography, graffiti-influenced forms, vibrant contrast, and street-culture attitude to create a logo system that feels loud, youthful, and instantly recognizable. I designed the official logo and visual campaign for use across posters, social media promotions, environmental mockups, and event advertising. In addition to static graphics, I also created custom video backdrops for the live stage experience, helping transform the venue with dynamic visuals that reinforced th graphicdesigner branding event video

  • Brand Designer
  • Graphic Designer
  • Logo Designer

Work experience· 4 roles

Digital Marketing Specialist · American Junk CarsJan 2024 – Present · 2 yrs 11 mos

Created Google and Meta Ads with a monthly budget, increasing customer inquiries. Enhanced local SEO by updating 5+ directory listings, increasing search visibility. Optimized Google Business Profile and local directories, resulting in a 20% increase in customer inquiries.

Digital Marketing Specialist · Gamer's Flash BackJan 2024 – Present · 2 yrs 11 mos

Designed 50+ digital assets for brand campaigns, boosting social media reach by 20%. Launched responsive websites, improving user engagement metrics by 15% and visits.

Graphic Designer · New Gen CommunicationsJan 2019 – Present · 7 yrs 11 mos

Lead branding initiatives for 3 clients, achieving a 20% increase in social media engagement. Optimized SEO keywords and site content for 5+ clients, boosting organic traffic by 25%. Built 10+ responsive websites and landing pages, improving user engagement.

Graphic Designer · AA&D TowingJan 2016 – Present · 10 yrs 11 mos

Education

Bachelor of Science in Graphic Design (B.S.) · Full Sail University2030 – 2026
Bachelor in Computer Science · NUC2030 – 2026
Bachelor of Science in Graphic Design (B.S.) · Full Sail University2030 – 2026
Bachelor in Computer Science · NUC, PR2030 – 2026

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