Winter Wonderfest – Event Branding & Creative Direction

Winter Wonderfest was my second major event project, where I had the opportunity to build the full visual identity and promotional style for a winter-themed pop culture experience. The goal was to create something fun, energetic, and memorable while mixing holiday vibes with gaming, anime, and convention culture.

For this project, I designed the official logo, social media advertisements, stage visuals, badges, food promotions, backdrops, stickers, and merchandise concepts. I wanted the branding to feel bold and playful, so I used sharp typography, icy shapes, bright gradients, and character-inspired winter mascots to give the event its own personality.

One of the biggest focuses was versatility making sure the brand looked strong across digital marketing, print pieces, stage screens, and attendee items. Every piece was designed to feel connected while still being exciting on its own.

This project helped me grow as a designer by combining branding, event marketing, merchandise desig