Hi, I’m Khadija Dhariwala, a graphic designer and content designer based in Ontario, Canada. I design seasonal home and kids’ collections, create scalable templates, and craft packaging and visuals that align with brand storytelling and customer needs. I’ve led art direction for photo shoots, managed digital libraries for design consistency, and used AI-assisted prototyping to accelerate iterations and time to market. In my freelance work, I’ve delivered UI/UX improvements for luxury and education clients, boosted usability scores by 25%, and reduced bounce rates by 18%. I enjoy building efficient design workflows, collaborating with artisans and vendors, and translating complex concepts into engaging visuals and interfaces.

Khadija Dhariwala

Hi, I’m Khadija Dhariwala, a graphic designer and content designer based in Ontario, Canada. I design seasonal home and kids’ collections, create scalable templates, and craft packaging and visuals that align with brand storytelling and customer needs. I’ve led art direction for photo shoots, managed digital libraries for design consistency, and used AI-assisted prototyping to accelerate iterations and time to market. In my freelance work, I’ve delivered UI/UX improvements for luxury and education clients, boosted usability scores by 25%, and reduced bounce rates by 18%. I enjoy building efficient design workflows, collaborating with artisans and vendors, and translating complex concepts into engaging visuals and interfaces.

Available to hire

Hi, I’m Khadija Dhariwala, a graphic designer and content designer based in Ontario, Canada. I design seasonal home and kids’ collections, create scalable templates, and craft packaging and visuals that align with brand storytelling and customer needs. I’ve led art direction for photo shoots, managed digital libraries for design consistency, and used AI-assisted prototyping to accelerate iterations and time to market.

In my freelance work, I’ve delivered UI/UX improvements for luxury and education clients, boosted usability scores by 25%, and reduced bounce rates by 18%. I enjoy building efficient design workflows, collaborating with artisans and vendors, and translating complex concepts into engaging visuals and interfaces.

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Language

English
Fluent

Work Experience

Graphic Designer & Content Designer at Rasm – Canada
December 1, 2024 - June 1, 2025
Designed seasonal home and kids’ collections, aligning storytelling with customer needs and brand vision. Developed scalable templates and managed digital libraries to streamline content delivery and design consistency. Designed packaging and visuals for campaigns, increasing conversion by 18% through A/B testing. Art-directed photo shoots and styled visuals for brand campaigns. Used AI-assisted prototyping tools to improve creative iterations and reduce time to market.
Graphic Designer at Abaca – India
June 1, 2021 - December 1, 2024
Spearheaded concept-to-execution design for collections in textiles, wood, and ceramics. Worked hands-on with materials and collaborated with artisans to bring designs to life. Designed streamlined workflows, reducing the revision cycles by 35%. Liaised with vendors to ensure timely delivery of samples (95% on time rate). Supported sustainability through mindful sourcing and waste reduction practices.
Graphic Designer & Content Designer at Rasm
December 1, 2024 - June 1, 2025
Designed seasonal home and kids’ collections, aligning storytelling with customer needs and brand vision. Developed scalable templates and managed digital libraries to streamline content delivery and design consistency. Designed packaging and visuals for the campaign, increased conversion by 18% through A/B testing. Art-directed photo shoots and styled visuals for brand campaigns. Used AI-assisted prototyping tools to improve creative iterations and reduce time to market.
Graphic Designer at Abaca
June 1, 2021 - December 1, 2024
Spearheaded concept-to-execution design for collections in textiles, wood, and ceramics. Worked hands-on with materials and collaborated with artisans to bring designs to life. Designed streamlined workflows, reducing the revision cycles by 35%. Liaised with vendors to ensure timely delivery of samples (95% on time rate). Supported sustainability through mindful sourcing and waste reduction practices.

Education

Bachelor of Design (B.Des), Graphic Design at MIT Institute of Design
July 1, 2018 - June 1, 2022
Bachelor of Design (B.Des), Graphic Design at MIT Institute of Design
July 1, 2018 - June 1, 2022
Bachelor of Design (B.Des) at MIT Institute of Design
July 1, 2018 - June 1, 2022
Bachelor of Design (B.Des) at MIT Institute of Design
July 1, 2018 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Consumer Goods, Manufacturing