Khwezi Phumlani Mgoduka

Available to hire

I’m a brand identity designer, creative developer, and art director with more than eight years of experience creating visual systems, campaigns, digital experiences, and motion content.

About

I’m a brand identity designer, creative developer, and art director with more than eight years of experience creating visual systems, campaigns, digital experiences, and motion content. I enjoy working where strategy, design, and technology meet, helping businesses express who they are through thoughtful identities, strong storytelling, and polished creative work across digital and print.

  • Joined March 2025

Languages

  • EnglishFluent
  • AfrikaansIntermediate
  • Southern SothoAdvanced

Industry experience

  • Professional Services
  • Consumer Goods
  • Education
  • Non-Profit Organization
  • Media & Entertainment
  • Software & Internet
  • Retail
  • Financial Services
  • Telecommunications

More experts

Projects · 9

Pitch Deck for YoSushi in India

In this pitch deck, I had successfully communicated key findings relevant to introducing the Yo! Sushi Brand in the Indian Market. pitchdeck pdf graphicdesigner

  • Graphic Designer
  • Pitch Deck Designer
Vine Records Logo

Vine Records is a music record label and store that offers conceptual products and merchandise specialized for their various campaigns. To achieve this unique communication of what vine stands for, I had used a turntable that turns into a vine plant to show the organic nature of the brand and its approach. Then I amended it with an old-school microphone and jack to show its timeless input and outputs. With a little bit of static noise to finish the touch. logo graphicdesigner

  • Brand Designer
  • Graphic Designer
  • Logo Designer
Sugar Fangs - Hour Of Consciousness, for Vine Records

An abstract take on the title of the product that depicts how it feels to lose your mind to an enlightenment that makes time pass by. The project is a concept of an hour long song accompanied by a speech of truth as told by Sugar Fangs, wherein one questions their reality and meaning. The Illustration show the passage of time being a set of fangs that introduce a venom-like effect on the brain that gives it more colour and thus more perspective. The venom that results from this process is then collected by a jar labelled by Vine Records, showing that the true product is not the music itself by the impact it will have on its listener. illustrator graphicdesigner

  • Concept Artist
  • Graphic Designer
  • Illustrator
Kid Ego - Forgot Her Luck, for Vine Records

A calming yet intriguing illustration and logo for artist Kid Ego and her work Forgot Her Luck. The logo is based on Jungian Psychology's icon that represents the ego, with it's centre circle replaced with the baby goat - a kid. The product's main image depicts the epitome of resilience against all odds of running out of luck, with a rabbit that has lost its feet grasping at a wilting four-leaved clover. The symbolism of the composition is very apparent, yet the colour selection also plays a role in telling the story deeper. The wheelchair's colour of a vibrant red signalling a never ending fuel to keep going, with the blue and yellow eyes that show a unique vision the bunny has. illustrator logodesign graphicdesign

  • Brand Designer
  • Graphic Designer
  • Illustrator
Haiden Hawk - Talk Of My Life, for Vine Records

A vibrant illustration of a Vine Records release by duo-artist Haiden Hawk. Shown with an abstract take of the hawk speaking life through a speech bubble depicted as an Ankh with the tree of life's branches giving away feathers as it would leaves in Autumn, this artwork is extracted for different packages of the product. illustrator albumart artwork music

  • Concept Artist
  • Graphic Designer
  • Illustrator
Vine Records Showcase

The first three releases of Vine Records shown as a mockup in a Record Store. With the concepts illustrated to showcase the sound of the record, the vibrant depictions capture immediate attention for higher sales and engagement. illustrator mockup music

  • Graphic Designer
  • Illustrator
Work Portfolio March 2025

A compilation of work done as of March 2025 that includes bit not limited to Illustrations, Campaigns, Performance Ads, Merch Concepts and Designs, Music Artwork and Fashion Adverts. pdf graphicdesigner portfolio ads illustration cards design fashion productdesign logodesign branddeisgn visualidentity copywriting photoshop illustrator adobe

  • 3D Designer
  • Album Art Designer
  • Artworker
  • +7
15 Years of Mofunk: Illusrated, Designed and Art Directed by Khwezi Mgoduka

Portfolio Overview My portfolio showcases how the integration of diverse creative mediums can capture and convert new audiences, drive product innovation, and expand market access. Through strategic art direction and digital design, I have crafted compelling narratives that resonate across multiple platforms. One highlight is my work with Mofunk Records—a pioneering label established in 2005, celebrated for its deep and soulful house music. For the “15 Years of Mofunk” campaign, I led a comprehensive creative initiative that celebrated the label’s legacy while propelling its brand into new markets. This campaign not only elevated Mofunk Records’ visual identity but also garnered industry acclaim, winning an award from Acquisition International (https://www.twine.net/signin This recognition underscored the campaign’s success in enhancing brand engagement, securing licensing partnerships with leading South African labels, and amplifying the label’s global digital presence. By blending graphic design, motion graphics, and digital innovation, I consistently deliver transformative brand narratives that enhance visual appeal and create measurable business impact.

  • Brand Designer
  • Freelance Digital Illustrator
  • Logo Designer

Work experience· 9 roles

Graphic Designer · Optimi Workplace (College SA)Jun 2025 – Feb 2026 · 9 mos

Produced marketing collateral, brand materials, video content, advertising, and document design for a leading distance learning institution. Delivered high volumes of creative assets in a fast-paced environment with a focus on speed, accuracy, and brand consistency.

Brand Identity Designer · KayePi — Independent PracticeJan 2025 – Present · 1 yr 11 mos

Founded and operate an independent brand identity practice delivering visual identity systems, campaigns, packaging, and digital presence for clients across multiple industries. Manage the full project lifecycle from discovery and strategy through delivery and handoff. Designed and built kayepi.pro from scratch using React, TypeScript, Vite, and Framer Motion, including an interactive contour map background and career timeline.

Senior Graphic Designer · Definitive Brand CultureFeb 2024 – May 2025 · 1 yr 4 mos

Led design and content output across the agency, managing creative direction, client relationships, and delivery of brand, advertising, and digital work. Mentored junior designers, oversaw quality control, and managed multiple client accounts while maintaining brand consistency under tight deadlines.

Sales Consultant · O’Keeffe & SwartzMar 2023 – Jun 2023 · 4 mos
Graphic Designer · Ramaphosa Combined School TrustMar 2019 – Jan 2024 · 4 yrs 11 mos
Art Director & Head of Digital · Mofunk RecordsJan 2019 – Jan 2021 · 2 yrs 1 mo
Junior Software Developer · BBD, contracted to VodacomJan 2018 – Dec 2018 · 1 yr
Intern Software Developer · BBD, contracted to Standard BankJan 2017 – May 2017 · 5 mos

Education· 6

Diploma in Software Engineering · WeThinkCode2016 – 2018
Certificate in Digital Marketing · Google2025
National Senior Certificate · Primrose Technical High School2012 – 2008
Software Engineering · WeThinkCode_2016 – 2018

Certifications and awards

Angular 2 Bootcamp2018
Angular 2 Bootcamp2018 – 2026
Google Digital Marketing Certificate2016 – 2026
Award for Excellence in Entertainment Company Digitization2021 – 2026

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