I am a creative thinker with over 10 years of experience in graphic design, copywriting, content strategy, and digital storytelling. I combine business insight with a human-centered approach to build impactful brand experiences. Known for crafting meaningful designs, narratives, persuasive copy, and cohesive content strategies, I have developed a deep understanding of human cognition, digital storytelling, and audience behavior on digital platforms. Currently, I am authoring "Genius Christos," a book exploring human potential by activating the genius within. My professional journey has equipped me with resilience, enhanced creativity, and the ability to navigate challenges gracefully, continuing to pursue excellence with renewed purpose.

Erika Botelho

I am a creative thinker with over 10 years of experience in graphic design, copywriting, content strategy, and digital storytelling. I combine business insight with a human-centered approach to build impactful brand experiences. Known for crafting meaningful designs, narratives, persuasive copy, and cohesive content strategies, I have developed a deep understanding of human cognition, digital storytelling, and audience behavior on digital platforms. Currently, I am authoring "Genius Christos," a book exploring human potential by activating the genius within. My professional journey has equipped me with resilience, enhanced creativity, and the ability to navigate challenges gracefully, continuing to pursue excellence with renewed purpose.

Available to hire

I am a creative thinker with over 10 years of experience in graphic design, copywriting, content strategy, and digital storytelling. I combine business insight with a human-centered approach to build impactful brand experiences. Known for crafting meaningful designs, narratives, persuasive copy, and cohesive content strategies, I have developed a deep understanding of human cognition, digital storytelling, and audience behavior on digital platforms.
Currently, I am authoring “Genius Christos,” a book exploring human potential by activating the genius within. My professional journey has equipped me with resilience, enhanced creativity, and the ability to navigate challenges gracefully, continuing to pursue excellence with renewed purpose.

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Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate
Portuguese
Fluent
French
Beginner

Work Experience

Content & Visual Designer at DREEMS.A.E
August 1, 2020 - August 29, 2025
Designed advertising creatives and email marketing campaigns tailored for international audiences across the USA and Europe markets remotely. Spearheaded brand awareness strategies resulting in an 800% increase in Facebook followers. Produced multi-format content including graphics, short-form videos, and motion assets for email funnels, social media, and paid ads. Built and managed segmented email marketing flows. Collaborated on social media calendars and content direction to ensure consistency in voice, aesthetics, and campaign messaging.
Senior Designer at DOCTORANYTIME
November 1, 2024 - August 29, 2025
Led visual and UX strategy for high-traffic content campaigns in LATAM, EU markets remotely. Implemented structured messaging across multilingual markets (LATAM, EU). Collaborated with content teams to design SEO-optimized blog visuals and ensured landing page alignment.

Education

Digital Media l Art & Technology at Pontifical Catholic University
March 10, 2003 - November 10, 2007
Bachelor at Pontifícia Universidade Católica de São Paulo
January 11, 2030 - August 29, 2025

Qualifications

Adobe Creative Suite
April 10, 2001 - April 10, 2010
Blogging for Business by Ahrefs - Full Course
January 11, 2030 - August 29, 2025
Semrush Content Marketing - Toolkit
January 11, 2030 - August 29, 2025
Creative Direction: Storytelling to Present and Sell ideas - Ray Smiling’s Course
January 11, 2030 - August 29, 2025
Storytelling for Branding - a Claudio Seguel’s Course
January 11, 2030 - August 29, 2025
Copywriting: Princípios da Redação Publicitária - Erica Igue’s Course
January 11, 2030 - August 29, 2025
Marketing, e Negócios Criatividade: Gerando Ideias Através da Tecnologia e da Arte de Contar Histórias - Daniel Granatta’s Course
January 11, 2030 - August 29, 2025
YouTube Scriptwriting by ImpactMedia
January 11, 2030 - August 29, 2025

Industry Experience

Life Sciences, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Professional Services, Software & Internet, Retail
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