Hello! I’m a multidisciplinary designer and creative lead with over a decade of experience shaping brands, campaigns, and visual identities that get noticed. I’ve led design on award-winning and viral campaigns for major brands, with my work reaching millions and being shared by artists and public figures including Maggie Rogers, Ariana Grande, Charli XCX, and Reese Witherspoon. With a unique blend of design, social, and marketing knowledge, I’ve helped clients grow and strengthen their identities both online and offline. I understand how to build work that not only looks great but connects, performs, and lasts. From scroll-stopping social content to full brand systems and multi-channel campaigns, I combine creative instinct with strategic insight to create meaningful results. Based in Perthshire, I spend my downtime swimming in rivers with my dog Pickles or watching The Simpsons for the hundredth time.…

Kim Campbell

PRO

Hello! I’m a multidisciplinary designer and creative lead with over a decade of experience shaping brands, campaigns, and visual identities that get noticed. I’ve led design on award-winning and viral campaigns for major brands, with my work reaching millions and being shared by artists and public figures including Maggie Rogers, Ariana Grande, Charli XCX, and Reese Witherspoon. With a unique blend of design, social, and marketing knowledge, I’ve helped clients grow and strengthen their identities both online and offline. I understand how to build work that not only looks great but connects, performs, and lasts. From scroll-stopping social content to full brand systems and multi-channel campaigns, I combine creative instinct with strategic insight to create meaningful results. Based in Perthshire, I spend my downtime swimming in rivers with my dog Pickles or watching The Simpsons for the hundredth time.…

Available to hire

Hello! I’m a multidisciplinary designer and creative lead with over a decade of experience shaping brands, campaigns, and visual identities that get noticed. I’ve led design on award-winning and viral campaigns for major brands, with my work reaching millions and being shared by artists and public figures including Maggie Rogers, Ariana Grande, Charli XCX, and Reese Witherspoon. With a unique blend of design, social, and marketing knowledge, I’ve helped clients grow and strengthen their identities both online and offline. I understand how to build work that not only looks great but connects, performs, and lasts. From scroll-stopping social content to full brand systems and multi-channel campaigns, I combine creative instinct with strategic insight to create meaningful results.

Based in Perthshire, I spend my downtime swimming in rivers with my dog Pickles or watching The Simpsons for the hundredth time.

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Language

English
Fluent

Work Experience

Senior Designer at Big Partnership
July 1, 2019 - Present
• Lead designer on brand identity projects, developing scalable systems and guidelines. • Created wireframes, layouts, and digital rollouts that translate brand strategy into user-friendly websites. • Delivered multi-channel campaigns spanning social, digital, print, and experiential activations. • Collaborated with developers, suppliers, and project managers to deliver work on time and to brief. • Provided mentoring and design feedback to junior team members. • Led creative for viral and award-winning campaigns including Aldi Scotland’s “Carrot Sando,” “Taps Aff,” and “Al-Date.”
Designer at Fore
November 1, 2018 - July 1, 2019
| Designed branding and campaign collateral for clients across hospitality, property, and retail. | Contributed to the development of visual identities and marketing materials for print and digital platforms.
Junior Designer at Equator
May 1, 2016 - November 1, 2018
• Progressed from Graduate to Junior Designer, working across creative and digital teams. • Produced visual assets for web, email, and social campaigns for brands in the travel, finance, and retail sectors. • Supported senior creatives in concept development, photoshoots, and artworking for campaign rollouts.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Other
    uniE621 Loganair x Mackie's, Destination: Delicious
    Encouraging travellers to discover Aberdeenshire with Destination: Delicious. Destination: Delicious was a vibrant summer campaign promoting Aberdeenshire as a must-visit destination through a collaboration between Loganair and Mackie’s. Aimed at inspiring travel to Scotland’s northeast, this campaign combined Loganair’s reach with Mackie’s Aberdeenshire roots, celebrating Scottish culture and flavours. Key elements included a competition to win free Loganair flights and Mackie’s treats, promoted on Mackie’s packaging. We also launched an interactive microsite, guiding users to discover which Scottish destination best suited them. The campaign’s visuals blended Mackie’s warmth with Loganair’s adventurous spirit across digital and print media, bringing Destination: Delicious to life and encouraging travellers to explore Aberdeenshire. Services: Campaign Branding, Packaging Design, Competition Management, Microsite Design, OOH…