Available to hire
Hi, I’m Kimberly Vogel, a data-driven eCommerce and digital marketing leader based in Dover, NH. I help brands grow by blending content optimization with robust analytics to uncover opportunities, improve conversion, and elevate customer value across B2B and B2C initiatives.
Certified PM with Agile and data governance expertise, I translate complex metrics into actionable insights, build scalable dashboards, and collaborate across Product, UX, and Marketing to solve problems. I’m a lifelong learner who enjoys crafting compelling content and troubleshooting technical challenges across digital ecosystems.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
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Expert
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Expert
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Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Data Reporting Analyst at Boston Digital / Dawn Foods Global
January 1, 2025 - October 1, 2025Provided data analysis and governance, implementing GA4 data architecture in Google Tag Manager, defining complex custom events, and supporting platform predictive modeling, segmentation, and channel attribution. Created interactive dashboards with calculated fields for self-service access by marketing, UX/UI, and leadership teams. Led cross-functional collaboration on tracking requirements and site optimization, managed A/B testing programs in VWO and GTM, and maintained governance SOPs and dashboards, while upskilling teammates in analytics interpretation and advanced filtering.
Content Editor & SEO Specialist at SIG SAUER
January 1, 2022 - October 1, 2025Led SEO strategy and site accessibility audits, conducted keyword research and competitive analysis, and shaped content roadmaps. Managed Magento CMS content workflows, embedded search best practices, and utilized Google Analytics and Tag Manager to analyze user behavior; presented findings to product teams and generated content initiatives for product management and paid marketing to improve search performance and accessibility compliance.
Website Specialist & Digital Marketing Strategist at Graphic Details
January 1, 2020 - October 1, 2025Supported multiple client relationships through digital marketing campaigns, maintained and optimized client websites on WordPress, Squarespace, Shopify, and Wix to improve conversions and branding. Managed Google Ads campaigns for education and non-profit clients, discovered and scoped landing page builds, and ensured SEO and accessibility compliance.
Web Content Manager, Digital Marketing & eCommerce Lead at Keystone Press
January 1, 2020 - October 1, 2025Led eCommerce and digital marketing for a local printing business, managed ad and email campaigns, produced marketing collateral, and built branded eCommerce experiences. Created onboarding documentation and training materials, streamlining project delivery and client adoption, and coordinated with vendors for print and eCommerce workflows.
Manager of eCommerce & CRM Integration at Live Pure Inc
May 1, 2017 - November 5, 2018Organized eCommerce initiatives for a start-up manufacturing facility, selected and implemented the Magento eCommerce platform, integrated Salesforce CRM for the customer lifecycle, oversaw product data onboarding and vendor relationships, and established Agile processes and SOPs for order processing and customer support.
Data Reporting Analyst at Boston Digital / Dawn Foods Global
August 15, 2025 - October 21, 2025Provided data analysis and governance for a B2B startup-styled team; implemented GA4 data architecture in Google Tag Manager; defined custom event tracking, boosting basket size and volume, and enabling marketing to identify user journey issues. Led platform predictive modeling, segmentation, channel attribution, and user-story narratives. Created interactive dashboards with calculated fields; enabled self-service access for marketing, UX/UI, and leadership; supported data-driven decision making and KPI improvements. Managed A/B testing in VWO and GTM; partnered with cross-functional teams to optimize site and product pages; produced SOPs and governance records; mentored colleagues in analytics interpretation.
Content Editor & SEO Specialist at SIG SAUER
May 1, 2022 - October 21, 2025Led SEO strategy and accessibility audits using BrightEdge and Monsido; conducted keyword research and competitive analysis; aligned content with brand and compliance standards. Managed content workflows in Magento CMS; analyzed user behavior with Google Analytics and Tag Manager; collaborated with product teams and paid marketing to drive content initiatives and search performance improvements.
Website Specialist & Digital Marketing Strategist at Graphic Details
May 1, 2020 - October 21, 2025Supported multiple client relationships through digital marketing campaigns; maintained and optimized client websites on WordPress, Squarespace, Shopify, and Wix; managed Google Ads campaigns for education and non-profit clients; liaised with clients to discover work for landing pages; ensured SEO and accessibility compliance and aligned with client branding.
Web Content Manager, Digital Marketing & eCommerce Lead at Keystone Press
May 1, 2020 - October 21, 2025Led digital marketing and eCommerce for a local printing press; managed digital ad and email campaigns; built custom ordering portals on Pressero to deliver branded eCommerce experiences; developed onboarding documentation and training materials; trained clients; resolved vendor and account issues.
Manager of eCommerce & CRM Integration at Live Pure Inc
November 1, 2018 - October 21, 2025Organized eCommerce initiatives for a startup manufacturing facility; selected and implemented Magento; integrated Salesforce CRM for customer lifecycle management; oversaw product data onboarding, vendor relationships, and site content; established Agile processes; collaborated on production facility setup and brand content.
Data Reporting Analyst at Boston Digital / Dawn Foods Global
August 15, 2025 - August 15, 2025Provided data analysis and governance in a cross-functional B2B start-up style team. Implemented GA4 data architecture in Google Tag Manager; defined complex custom event tracking to improve basket size and volume, while enabling marketing to identify user journey issues. Supported platform’s predictive modeling, segmentation frameworks, channel attribution, and user-story narratives. Built interactive dashboards with RexEx-defined calculated fields, enabling self-service access for marketing, UX/UI, and leadership to drive data-driven decisions and higher conversion KPIs. Collaborated across Development, UX/UI, and Marketing to strategize site optimization initiatives. Managed A/B testing programs in Visual Website Optimizer (VWO) and GTM; evaluated content performance to guide optimization for product detail pages and cross-sell features. Created and maintained SOPs for data governance, tag deployment, testing standards, communication, and audit schedules. Upskilled team members in
Content Editor & SEO Specialist at SIG SAUER
May 1, 2022 - May 1, 2022Led SEO strategy, accessibility, and analytics projects for global B2B and B2C initiatives. Conducted audits with BrightEdge and Monsido, performed keyword research with SEMrush, Google Trends, and Search Console, and shaped content roadmaps. Managed content workflows in Magento CMS, embedding search best practices into product pages and marketing collateral. Used Google Analytics and Tag Manager to analyze user behavior; presented performance findings to product teams and paid marketing partners, and drove content initiatives and search signals to optimize visibility.
Website Specialist & Digital Marketing Strategist at Graphic Details
May 1, 2020 - May 1, 2020Supported multiple client relationships with digital marketing campaigns across NH’s seacoast region. Maintained and optimized client websites on WordPress, Squarespace, Shopify, and Wix for improved conversion and brand consistency. Managed Google Ads campaigns for education and non-profit clients; collaborated directly with clients to scope landing page builds, structure one-page marketing campaigns, and ensure SEO and accessibility compliance.
Web Content Manager, Digital Marketing & eCommerce Lead at Keystone Press
May 1, 2020 - May 1, 2020Led eCommerce and digital marketing for B2B and B2C clients. Managed all digital marketing ad and email campaigns, produced marketing collateral and copy, product imagery, and site content. Built custom ordering portals on Pressero, delivering branded eCommerce experiences and aiding client adoption. Created onboarding documentation and training materials to streamline project delivery and reduce support needs. Coordinated with vendors for out-of-house printing and with eCommerce platform vendors to resolve account issues.
Manager of eCommerce & CRM Integration at Live Pure Inc
November 1, 2018 - November 1, 2018Organized eCommerce initiatives for a new-to-market start-up facility. Selected and implemented Magento, integrating Salesforce CRM for customer lifecycle management. Oversaw product data onboarding, vendor relationships, and site content for launch. Established Agile processes and SOPs for order processing and customer support. Collaborated on production facility setup, defining user journeys, and crafting branded copy and collateral.
Education
Associate of Applied Science (AAS) in Computer Technologies at Manchester Community Technical College
January 11, 2030 - October 1, 2025Coursework in STEM and Social Sciences at University of New Hampshire
January 11, 2030 - October 1, 2025Associates Degree (AAS) in Computer Technologies at Manchester Community Technical College
January 11, 2030 - October 21, 2025Associates Degree (AAS) in Computer Technologies at New Hampshire Community Technical College
January 11, 2030 - October 27, 2025Coursework in STEM and Social Sciences at University of New Hampshire
January 11, 2030 - October 27, 2025Qualifications
Google Analytics Certification
January 11, 2030 - October 1, 2025Seventeen+ Certificate Courses: JavaScript Events, AI, Leadership, Data Management
January 11, 2030 - October 1, 2025Project Management Professional (PMP)
January 11, 2030 - October 1, 2025BrightEdge Certified Professional Certification
January 11, 2030 - October 1, 2025Google Ads Certifications
January 11, 2030 - October 1, 2025Project Management Professional (PMP)
January 11, 2030 - October 21, 2025BrightEdge Certified Professional Certification
January 11, 2030 - October 21, 2025Google Analytics Certification
January 11, 2030 - October 21, 2025Google Ads Certification
January 11, 2030 - October 21, 2025Project Management Professional (PMP)
January 11, 2030 - October 27, 2025BrightEdge Certified Professional Certification
January 11, 2030 - October 27, 2025Digital Marketing Analytics
January 11, 2030 - October 27, 2025Google Analytics Certification
January 11, 2030 - October 27, 2025Google Ads Certification
January 11, 2030 - October 27, 2025Seventeen+ Certificate Courses (AI, Leadership, Data Management, JavaScript, etc.)
January 11, 2030 - October 27, 2025Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Education, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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