Available to hire
Hi there! I’m Andrew, a BBA student at NUS with the Mochtar Riady Scholarship, passionate about turning data into compelling narratives and strategic actions. I blend marketing analytics with creative storytelling across social media, events, and brand partnerships to deliver tangible value for brands and audiences alike.
Beyond academics, I lead and collaborate with student clubs, intern with forward-thinking brands, and teach literature—balancing rigor with curiosity. I love crafting content that resonates, building communities online, and driving growth through thoughtful, data-informed decisions.
Skills
Experience Level
Intermediate
Language
English
Fluent
Work Experience
Key Opinion Leader (KOL) / Social Media Marketing Partner at Self-employed
November 1, 2023 - PresentBuilt a 9,000-follower portfolio across Instagram and TikTok, generating 1.3 million cumulative likes in fashion and lifestyle content. Partnered with brands including CapitaLand, BYD, and Zalora on KOL collaborations and media campaigns, translating client needs into targeted digital content.
Marketing Intern at Choeng Doi Distillery Thailand
December 1, 2025 - December 1, 2025Propelled SONKLIN line by executing a two-week content sprint across five top-tier partner bars in Bangkok, delivering personalized marketing deliverables tailored to each venue. Directed and produced on-location shoots, interviewing owners and head bartenders to embed SONKLIN in each venue’s concept, while leveraging Adobe Premiere Pro and Capcut to create high-converting short-form storytelling marketing material. Optimized market trends to inform content deliverables and shipped brand-consistent assets on deadline.
Vice Project Director at NUS Students' Business Club (BIZAD CLUB)
August 1, 2024 - August 1, 2025Spearheaded back-end planning and front-end execution of Singapore's renowned university pageant at Amara Hotel Singapore with an audience of 400. Networked with industry professionals and brands, advancing the pageant’s reputation through collaborations. Implemented project management strategies, ensured cross-team coordination, and monitored cashflow to maintain financial stability.
Teacher, Literature at Anglo-Chinese School (Independent)
January 1, 2024 - May 1, 2024Taught 93 upper-secondary students across 3 IP classes over two terms. Conceptualized, standardized and marked examination papers for 160 students. Developed new teaching material for Guided Literary Analysis and conducted skill-gap analyses to drive student improvement.
Education
Bachelor of Business Administration at National University of Singapore (NUS)
August 1, 2024 - May 7, 2026Winter School Program at Korea University
December 1, 2025 - January 1, 2026International Baccalaureate Diploma at Anglo-Chinese School (Independent)
January 1, 2016 - December 1, 2021Qualifications
IB Diploma (International Baccalaureate)
January 11, 2030 - December 1, 2021MOE Edusave Character Award 2021
January 11, 2030 - December 1, 2021MOE Edusave Award for Good Leadership and Service (EAGLES) 2021
January 11, 2030 - December 1, 2021Certificate of Distinguished Service for Lee Seng Gee House Captain
January 11, 2030 - December 1, 2021Mochtar Riady Scholarship
January 11, 2030 - May 7, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Travel & Hospitality, Retail
Skills
Experience Level
Intermediate
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