Kettlin Melo

Social Media Strategist & Manager at Independent Contractor

Create and execute organic and paid social strategies across Instagram and Facebook. Design monthly content calendars aligned with client goals, increasing Instagram engagement by 40% in 3 months. Grow accounts from under 200 followers to 10K+ through content planning and targeting. Direct video production, reels scripting, and visual editing using tools like Captions, CapCut, Canva, Opus AI. Manage Meta Ads campaigns and budgets, optimizing for lead generation and conversions. Build automated email sequences using Mailchimp and Klaviyo integrated with social and website opt-ins. Track KPIs and adjust strategies monthly to maximize ROI.

Owner & Marketing Director at Hellokini LLC

Founded and scaled a direct-to-consumer eCommerce brand, managing strategy, operations, and customer experience. Executed email, SMS, and social media campaigns, growing subscriber base and driving sales. Managed $1K–$3K monthly budgets for Meta Ads and influencer collaborations. Led a team of 3 in daily operations including inventory, fulfillment, and service. Increased traffic via SEO and product page optimization using Shopify and blogs.

Client Media Coordinator at Valassis

Managed client campaigns, coordinated with designers and internal teams. Ensured accurate and timely campaign execution with performance reporting.

Comcast Account Executive at TECHUSA LLC

Led recruitment efforts and client relations for the Comcast account. Conducted sourcing, interviews, and performance evaluations.

Medical Interpreter at Language Liaison

Provided Portuguese-English medical interpretation for patients and providers.

Designed content and social media campaign strategies across Instagram and Facebook to support brand growth and lead generation. Planned and supported Meta Ads campaigns, focusing on audience targeting, messaging, and conversion goals. Developed content systems and monthly plans that improved engagement by ~40% within 90 days for select clients. Collaborated with creatives, tools, and platforms (Meta Ads, Notion, Trello, Klaviyo, Mailchimp) to streamline execution. Reviewed performance trends and refined strategy to improve lead flow and content effectiveness.

Account Executive at Tech USA

Promoted from Recruiter to Account Executive within one year based on performance, client trust, and business impact. Served as lead account executive for a key national account, acting as the primary client contact and owning relationship management. Drove job intake and workforce planning by partnering with clients to understand hiring needs and bring in new requisitions. Led and supported a team of recruiters, setting priorities, aligning on client requirements, and ensuring timely candidate delivery. Balanced client expectations, recruiter capacity, and timelines to deliver consistent hiring outcomes in a high-volume environment.

Assistant Manager at Zara

Customer-facing role in Philadelphia; responsibilities included store operations, sales, visual merchandising, and team leadership.