I am a multilingual digital marketing specialist with 7+ years of hands-on experience in social media strategy and management, content marketing, and client success. I have a proven track record in managing paid advertising, email campaigns, SMS marketing, and cross-channel content while growing brand visibility and customer engagement through data-driven decisions and creative execution. I excel at managing marketing budgets, collaborating with creatives and stakeholders, and delivering measurable growth. Fluent in English and Portuguese with working knowledge of Spanish. I am seeking remote or hybrid opportunities to support brand growth and client relationships across industries.…

Kettlin D. Melo

I am a multilingual digital marketing specialist with 7+ years of hands-on experience in social media strategy and management, content marketing, and client success. I have a proven track record in managing paid advertising, email campaigns, SMS marketing, and cross-channel content while growing brand visibility and customer engagement through data-driven decisions and creative execution. I excel at managing marketing budgets, collaborating with creatives and stakeholders, and delivering measurable growth. Fluent in English and Portuguese with working knowledge of Spanish. I am seeking remote or hybrid opportunities to support brand growth and client relationships across industries.…

Available to hire

I am a multilingual digital marketing specialist with 7+ years of hands-on experience in social media strategy and management, content marketing, and client success. I have a proven track record in managing paid advertising, email campaigns, SMS marketing, and cross-channel content while growing brand visibility and customer engagement through data-driven decisions and creative execution.

I excel at managing marketing budgets, collaborating with creatives and stakeholders, and delivering measurable growth. Fluent in English and Portuguese with working knowledge of Spanish. I am seeking remote or hybrid opportunities to support brand growth and client relationships across industries.

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Skills

Experience Level

Canva
Expert
CapCut
Expert
Facebook Ads
Expert
Instagram
Expert
Email Marketing
Expert
Shopify
Expert
CRM
Expert
Adobe After Effects
Expert
Klaviyo
Intermediate
Mailchimp
Intermediate
Adobe Premiere Pro
Beginner
GA4
Beginner
Google Ads
Beginner
WordPress
Beginner
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Strategist & Manager at Independent Contractor
July 1, 2022 - Present
Create and execute organic and paid social strategies across Instagram and Facebook. Design monthly content calendars aligned with client goals, increasing Instagram engagement by 40% in 3 months. Grow accounts from under 200 followers to 10K+ through content planning and targeting. Direct video production, reels scripting, and visual editing using tools like Captions, CapCut, Canva, Opus AI. Manage Meta Ads campaigns and budgets, optimizing for lead generation and conversions. Build automated email sequences using Mailchimp and Klaviyo integrated with social and website opt-ins. Track KPIs and adjust strategies monthly to maximize ROI.
Owner & Marketing Director at Hellokini LLC
May 1, 2018 - December 1, 2024
Founded and scaled a direct-to-consumer eCommerce brand, managing strategy, operations, and customer experience. Executed email, SMS, and social media campaigns, growing subscriber base and driving sales. Managed $1K–$3K monthly budgets for Meta Ads and influencer collaborations. Led a team of 3 in daily operations including inventory, fulfillment, and service. Increased traffic via SEO and product page optimization using Shopify and blogs.
Client Media Coordinator at Valassis
June 1, 2016 - December 1, 2017
Managed client campaigns, coordinated with designers and internal teams. Ensured accurate and timely campaign execution with performance reporting.
Comcast Account Executive at TECHUSA LLC
July 1, 2013 - December 1, 2015
Led recruitment efforts and client relations for the Comcast account. Conducted sourcing, interviews, and performance evaluations.
Medical Interpreter at Language Liaison
May 1, 2012 - June 1, 2013
Provided Portuguese-English medical interpretation for patients and providers.

Education

Bachelor of Science in Business Administration and Management at Wilmington University
January 11, 2030 - December 15, 2025
Associate of Science in Business Administration at Raritan Valley Community College
January 11, 2030 - December 15, 2025

Qualifications

Certified Digital Marketing Specialist – Coursera
January 11, 2030 - December 15, 2025
Certified Portuguese/English Medical Interpreter – Language Line University
January 11, 2030 - December 15, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment
    paper Social Media Clientsd

    I’ve worked with small businesses and service-based brands across industries such as wellness, home improvement, real estate, and local services, helping them grow their social presence through strategic content, short-form video, and consistent brand messaging. My focus is creating content that not only looks good, but supports business goals like lead generation, brand awareness, and audience growth.