Email & Popup Design: AU Brand

Redesigned the email and popup visuals for an Australian brand. Using Figma, I developed a cohesive design direction that blends high-end boutique aesthetics with the warmth of a “personal letter” from the founder.

Design Approach: I focused on typography and layout to transform marketing emails into intimate, readable messages. By aligning the website popups with this aesthetic, I ensured a seamless visual flow from lead capture to the inbox. Every element was designed to build brand familiarity, balancing modern minimalism with an approachable, “local boutique” feel.