I’m a results-driven marketing leader with over 10 years of experience building brands, driving growth, and creating high-impact strategies across real estate, lifestyle, and service-driven industries. My background spans brand development, content strategy, demand generation, and sales alignment, allowing me to build campaigns that not only look great — but perform. I thrive at translating business goals into compelling storytelling, measurable growth initiatives, and scalable marketing systems. As a strategic partner, I bring a collaborative, proactive mindset and a sharp eye for market opportunity. Whether launching a new brand, optimizing customer acquisition, or elevating a company’s digital presence, I focus on clarity, consistency, and results. Clients appreciate my ability to move quickly, think holistically, and deliver marketing solutions that drive real business impact.…

Kaitlyn Riggins

I’m a results-driven marketing leader with over 10 years of experience building brands, driving growth, and creating high-impact strategies across real estate, lifestyle, and service-driven industries. My background spans brand development, content strategy, demand generation, and sales alignment, allowing me to build campaigns that not only look great — but perform. I thrive at translating business goals into compelling storytelling, measurable growth initiatives, and scalable marketing systems. As a strategic partner, I bring a collaborative, proactive mindset and a sharp eye for market opportunity. Whether launching a new brand, optimizing customer acquisition, or elevating a company’s digital presence, I focus on clarity, consistency, and results. Clients appreciate my ability to move quickly, think holistically, and deliver marketing solutions that drive real business impact.…

Available to hire

I’m a results-driven marketing leader with over 10 years of experience building brands, driving growth, and creating high-impact strategies across real estate, lifestyle, and service-driven industries. My background spans brand development, content strategy, demand generation, and sales alignment, allowing me to build campaigns that not only look great — but perform. I thrive at translating business goals into compelling storytelling, measurable growth initiatives, and scalable marketing systems.

As a strategic partner, I bring a collaborative, proactive mindset and a sharp eye for market opportunity. Whether launching a new brand, optimizing customer acquisition, or elevating a company’s digital presence, I focus on clarity, consistency, and results. Clients appreciate my ability to move quickly, think holistically, and deliver marketing solutions that drive real business impact.

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Language

English
Fluent

Work Experience

Director of Marketing at Tred Homes
January 1, 2024 - Present
Lead strategic, multi-channel marketing campaigns targeting consumers and the local real estate community, including content creation and brand awareness initiatives. Managed all digital platforms and paid media (Meta, Google), leveraging SEO/SEM and analytics to optimize results. Directed end-to-end marketing projects with emphasis on timely delivery, quality standards, and budget adherence.
Director of Marketing at Bordner Home Solutions
January 1, 2023 - December 31, 2024
Developed and managed integrated marketing campaigns across social media, paid channels, print, and email, ensuring consistent brand messaging. Grew social media presence by over 300% through strategic content planning and audience engagement. Led cross-functional teams to optimize campaign performance and alignment with company goals.
Director of Marketing at Richmond American Homes
January 1, 2021 - December 31, 2023
Regularly created competitive market analyses to maintain a knowledge base of current market and sales trends. Advised homebuyers on the best options based on their needs and budget; supported sales performance and customer service initiatives. Collaborated with cross-functional teams to improve brand and customer experience.
Marketing Strategist at Wild Rock PR & Marketing
December 31, 2017 - December 30, 2022
Led customer acquisition initiatives, including targeted digital advertising, influencer partnerships, and content strategy. Drove growth in subscriber bases and brand reach through data-driven campaigns and partnerships.
Director of Marketing at BRC Builders
January 1, 2014 - December 31, 2021
Led integrated marketing strategies across traditional and digital channels, driving lead generation, brand growth, and client retention. Developed annual marketing plans and budgets, set strategic goals, and optimized resource allocation to maximize ROI. Managed nationwide and regional marketing teams, aligned marketing and sales, monitored campaigns, and analyzed performance to adjust tactics.
Marketing Manager at BRC Builders
December 31, 2013 - December 31, 2020
Led and executed integrated marketing strategies across traditional and digital channels, driving lead generation, brand growth, and client retention. Developed annual marketing plans and budgets; set strategic goals, and optimized resource allocation to maximize ROI. Managed nationwide and regional marketing teams, aligning marketing and sales efforts to drive revenue growth. Monitored campaign performance, analyzed data to optimize conversion funnels, and ensured alignment with market trends and company goals.

Education

Bachelor of Science in Business Administration - Marketing at University of Colorado Boulder
January 11, 2030 - January 22, 2026
Bachelor of Science in Business Administration - Marketing at University of Colorado, Boulder
January 11, 2030 - January 22, 2026

Qualifications

Active Real Estate License
January 11, 2030 - January 22, 2026

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment