Available to hire
Hi, I’m Kristen Kiren, a passionate marketing manager with over 7 years of experience driving creative and data-driven campaigns. I love blending storytelling with technology, especially AI and automation tools, to bring brands closer to their audiences and boost business growth. My background spans omni-channel marketing, business development, and content creation, making each project both impactful and meaningful.
I thrive in collaborative environments where I can work across teams, manage partnerships, and explore innovative ways to connect with customers. When I’m not crafting marketing strategies or writing scripts, I enjoy diving into analytics to continually refine and optimize campaign performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Business Development Manager at Cellini Singapore
June 3, 2024 - PresentLead end-to-end integrated marketing campaigns in collaboration with the Head of Marketing, targeting both online and offline audiences. Created AI-assisted workflows and automation via SleekFlow to streamline customer interactions and improve omnichannel performance. Managed influencer and brand partnerships to expand reach through events and collaborations. Spearheaded market and competitor research to identify business opportunities and inform campaign direction. Produced video content and wrote scripts for social media, product launches, and retail campaigns, boosting engagement and conversions. Supported setup of business information systems and contributed to corporate-level marketing decisions with data-driven insights.
Senior Digital Marketing Executive – Events & eCommerce at 25Hours Pte Ltd (Sky Premium Singapore)
December 31, 2022 - July 31, 2025Managed marketing for events, eCommerce, membership campaigns, and digital subscriptions. Led copywriting, campaign strategy, and creative development across touchpoints. Executed event landing pages, email newsletters, push notifications, and scripts for 25H videos. Analyzed campaign performance and developed monthly insights to improve future strategies.
Social Media Specialist at AMPLIFY Social
July 31, 2020 - July 31, 2025Developed and executed daily content for Facebook, Instagram, LinkedIn, and other platforms. Created editorial calendars, managed audience engagement, and optimized digital presence. Collaborated cross-functionally to build brand consistency and manage online reputation.
Digital Marketing Executive cum Junior Graphic Designer at Solescape Shoes Pte Ltd
December 31, 2019 - July 31, 2025Oversaw digital content planning, website management, and performance tracking. Localized marketing campaigns and handled WooCommerce-based eCommerce activities. Designed footwear sketches and marketing creatives still in use to this day.
Marcom Support (Contract) at ENCE Marketing Group
October 31, 2018 - July 31, 2025Assisted in proposal writing, client servicing, vendor coordination, and event support. Conducted campaign analysis and contributed to marketing strategy planning.
Marketing Assistant (Contract) at Hirsch Bedner Associates (HBA) Group
December 31, 2017 - July 31, 2025Supported digital marketing initiatives, managed social media presence, and organised events. Collaborated with designers and stakeholders to align messaging and branding.
Business Unit Support cum Admin Officer at NTUC First Campus
August 31, 2017 - July 31, 2025Managed student enrolments, government subsidies, and handled cross-department liaison. Maintained data accuracy, provided parent support, and assisted with financial reconciliations.
Marketing & Business Development Manager at Cellini Singapore
June 3, 2024 - PresentLead end-to-end integrated marketing campaigns collaborating with the Head of Marketing, targeting online and offline audiences. Created AI-assisted workflows and automations via SleekFlow for better customer interactions and omnichannel performance. Managed influencer and brand partnerships to expand reach through events and collaborations. Conducted market and competitor research to identify business opportunities and inform campaign direction. Produced video content and scripts for social media, product launches, and retail campaigns, boosting engagement and conversions. Supported setup of business information systems and contributed to data-driven corporate marketing decisions.
Senior Digital Marketing Executive – Events & eCommerce at 25Hours Pte Ltd (Sky Premium Singapore)
December 31, 2022 - July 31, 2025Managed marketing for events, eCommerce, membership campaigns, and digital subscriptions. Led copywriting, campaign strategy, and creative development across touchpoints. Executed event landing pages, email newsletters, push notifications, and scripts for videos. Analysed campaign performance and developed monthly insights to improve future strategies.
Social Media Specialist at AMPLIFY Social
July 31, 2020 - July 31, 2025Developed and executed daily content for Facebook, Instagram, LinkedIn, and other platforms. Created editorial calendars, managed audience engagement, and optimized digital presence. Collaborated cross-functionally to build brand consistency and manage online reputation.
Digital Marketing Executive cum Junior Graphic Designer at Solescape Shoes Pte Ltd
December 31, 2019 - July 31, 2025Oversaw digital content planning, website management, and performance tracking. Localized marketing campaigns and handled WooCommerce-based eCommerce activities. Designed footwear sketches and marketing creatives still in use.
Marcom Support (Contract) at ENCE Marketing Group
November 30, 2018 - July 31, 2025Assisted in proposal writing, client servicing, vendor coordination, and event support. Conducted campaign analysis and contributed to marketing strategy planning.
Marketing Assistant (Contract) at Hirsch Bedner Associates (HBA) Group
December 31, 2017 - July 31, 2025Supported digital marketing initiatives, managed social media presence, and organized events. Collaborated with designers and stakeholders to align messaging and branding.
Business Unit Support cum Admin Officer at NTUC First Campus
August 31, 2017 - July 31, 2025Managed student enrollments, government subsidies, and handled cross-department liaison. Maintained data accuracy, provided parent support, and assisted with financial reconciliations.
Education
Diploma in Mass Communication at Kaplan Higher Education
January 1, 2016 - December 31, 2017ITE at NITEC in Biomedical Engineering – Macpherson ITE
January 1, 2010 - December 31, 2011GCE “N” Levels at Springfield Secondary School
January 1, 2006 - December 31, 2009Diploma at Kaplan Higher Education
January 1, 2016 - December 31, 2017NITEc at Macpherson ITE
January 1, 2010 - December 31, 2011GCE “N” Levels at Springfield Secondary School
January 1, 2006 - December 31, 2009Qualifications
Google Advanced Certificate – Analytics
January 1, 2023 - December 31, 2023HubSpot Inbound Marketing
January 1, 2023 - December 31, 2023SEO (Advanced)
January 1, 2023 - December 31, 2023Business & AI Integration
January 1, 2023 - December 31, 2023Industry Experience
Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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