Kristen Kiren
Hi, I'm Kristen Kiren, a passionate marketing manager with over 7 years of experience driving creative and data-driven campaigns.
About
Hi, I’m Kristen Kiren, a passionate marketing manager with over 7 years of experience driving creative and data-driven campaigns. I love blending storytelling with technology, especially AI and automation tools, to bring brands closer to their audiences and boost business growth. My background spans omni-channel marketing, business development, and content creation, making each project both impactful and meaningful.
I thrive in collaborative environments where I can work across teams, manage partnerships, and explore innovative ways to connect with customers. When I’m not crafting marketing strategies or writing scripts, I enjoy diving into analytics to continually refine and optimize campaign performance.
- 9 years' experience
- Joined July 2025
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience· 14 roles
Lead end-to-end integrated marketing campaigns collaborating with the Head of Marketing, targeting online and offline audiences. Created AI-assisted workflows and automations via SleekFlow for better customer interactions and omnichannel performance. Managed influencer and brand partnerships to expand reach through events and collaborations. Conducted market and competitor research to identify business opportunities and inform campaign direction. Produced video content and scripts for social media, product launches, and retail campaigns, boosting engagement and conversions. Supported setup of business information systems and contributed to data-driven corporate marketing decisions.
Lead end-to-end integrated marketing campaigns in collaboration with the Head of Marketing, targeting both online and offline audiences. Created AI-assisted workflows and automation via SleekFlow to streamline customer interactions and improve omnichannel performance. Managed influencer and brand partnerships to expand reach through events and collaborations. Spearheaded market and competitor research to identify business opportunities and inform campaign direction. Produced video content and wrote scripts for social media, product launches, and retail campaigns, boosting engagement and conversions. Supported setup of business information systems and contributed to corporate-level marketing decisions with data-driven insights.
Managed marketing for events, eCommerce, membership campaigns, and digital subscriptions. Led copywriting, campaign strategy, and creative development across touchpoints. Executed event landing pages, email newsletters, push notifications, and scripts for videos. Analysed campaign performance and developed monthly insights to improve future strategies.
Education· 6
Certifications and awards
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