Kristen Kiren

Available to hire

Hi, I'm Kristen Kiren, a passionate marketing manager with over 7 years of experience driving creative and data-driven campaigns.

About

Hi, I’m Kristen Kiren, a passionate marketing manager with over 7 years of experience driving creative and data-driven campaigns. I love blending storytelling with technology, especially AI and automation tools, to bring brands closer to their audiences and boost business growth. My background spans omni-channel marketing, business development, and content creation, making each project both impactful and meaningful.

I thrive in collaborative environments where I can work across teams, manage partnerships, and explore innovative ways to connect with customers. When I’m not crafting marketing strategies or writing scripts, I enjoy diving into analytics to continually refine and optimize campaign performance.

  • 9 years' experience
  • Joined July 2025

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience· 14 roles

Marketing & Business Development Manager · Cellini SingaporeJun 2024 – Present · 2 yrs 6 mos

Lead end-to-end integrated marketing campaigns collaborating with the Head of Marketing, targeting online and offline audiences. Created AI-assisted workflows and automations via SleekFlow for better customer interactions and omnichannel performance. Managed influencer and brand partnerships to expand reach through events and collaborations. Conducted market and competitor research to identify business opportunities and inform campaign direction. Produced video content and scripts for social media, product launches, and retail campaigns, boosting engagement and conversions. Supported setup of business information systems and contributed to data-driven corporate marketing decisions.

Marketing & Business Development Manager · Cellini SingaporeJun 2024 – Present · 2 yrs 6 mos

Lead end-to-end integrated marketing campaigns in collaboration with the Head of Marketing, targeting both online and offline audiences. Created AI-assisted workflows and automation via SleekFlow to streamline customer interactions and improve omnichannel performance. Managed influencer and brand partnerships to expand reach through events and collaborations. Spearheaded market and competitor research to identify business opportunities and inform campaign direction. Produced video content and wrote scripts for social media, product launches, and retail campaigns, boosting engagement and conversions. Supported setup of business information systems and contributed to corporate-level marketing decisions with data-driven insights.

Senior Digital Marketing Executive – Events & eCommerce · 25Hours Pte Ltd (Sky Premium Singapore)Dec 2022 – Jul 2025 · 2 yrs 8 mos

Managed marketing for events, eCommerce, membership campaigns, and digital subscriptions. Led copywriting, campaign strategy, and creative development across touchpoints. Executed event landing pages, email newsletters, push notifications, and scripts for videos. Analysed campaign performance and developed monthly insights to improve future strategies.

Senior Digital Marketing Executive – Events & eCommerce · 25Hours Pte Ltd (Sky Premium Singapore)Dec 2022 – Jul 2025 · 2 yrs 8 mos
Social Media Specialist · AMPLIFY SocialJul 2020 – Jul 2025 · 5 yrs 1 mo
Social Media Specialist · AMPLIFY SocialJul 2020 – Jul 2025 · 5 yrs 1 mo
Digital Marketing Executive cum Junior Graphic Designer · Solescape Shoes Pte LtdDec 2019 – Jul 2025 · 5 yrs 8 mos
Digital Marketing Executive cum Junior Graphic Designer · Solescape Shoes Pte LtdDec 2019 – Jul 2025 · 5 yrs 8 mos

Education· 6

Diploma in Mass Communication · Kaplan Higher Education2016 – 2017
ITE · NITEC in Biomedical Engineering – Macpherson ITE2010 – 2011
GCE “N” Levels · Springfield Secondary School2006 – 2009
Diploma · Kaplan Higher Education2016 – 2017

Certifications and awards

Google Advanced Certificate – Analytics2023
HubSpot Inbound Marketing2023
SEO (Advanced)2023
Business & AI Integration2023

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