I am a Web Development Lead with 5+ years of experience building and improving customer-facing web experiences. I have worked on large-scale, transaction-heavy loyalty and travel platforms, partnering with product, marketing, and engineering teams to deliver features that improve user experience and performance. I use tools like Claude and Cursor to speed up development and improve code quality.

Krupal Patel

I am a Web Development Lead with 5+ years of experience building and improving customer-facing web experiences. I have worked on large-scale, transaction-heavy loyalty and travel platforms, partnering with product, marketing, and engineering teams to deliver features that improve user experience and performance. I use tools like Claude and Cursor to speed up development and improve code quality.

Available to hire

I am a Web Development Lead with 5+ years of experience building and improving customer-facing web experiences. I have worked on large-scale, transaction-heavy loyalty and travel platforms, partnering with product, marketing, and engineering teams to deliver features that improve user experience and performance.

I use tools like Claude and Cursor to speed up development and improve code quality.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

Team Lead, Web Developer at Points.com Inc.
May 1, 2021 - Present
Lead development and rebranding of loyalty program pages, working with product and marketing teams to deliver campaigns and feature updates. Manage and mentor developers, support code reviews, and improve team workflows and delivery speed. Work closely with cross-functional teams (UX, marketing, content, business) to understand requirements and support delivery. Ensure WCAG 2.1 AA compliance, improving accessibility and overall user experience across platforms. Work on a high-traffic, transaction-based platform in the loyalty space, focusing on performance, reliability, and user experience. Drive process improvements, reducing project completion time by 15%. Conduct A/B testing and data analysis to improve website performance and user engagement. Oversee CMS management (custom and third-party platforms), including content publishing and multilingual support (23 languages). Troubleshoot and optimize corporate and partner websites, improving functionality and speed.
Front End Developer (Contract) at DogsThat
December 1, 2020 - May 1, 2021
Developed and maintained mobile-responsive web pages using WordPress and Kajabi. Designed digital assets and interactive elements to improve user engagement. Troubleshot and resolved web performance issues, optimizing site speed and usability. Implemented marketing automation integrations, lead generation forms, and CRM connections. Assisted in podcast publishing, content strategy, and SEO enhancements.
Front End Developer (Contract) at Conestoga College
August 1, 2019 - October 1, 2020
Developed responsive web applications using HTML, CSS (SASS), and JavaScript in Visual Studio Code to enhance usability and performance. Designed and implemented reusable UI components, improving design consistency and maintainability. Optimized websites for SEO and performance tracking using Google Analytics, leading to improved site visibility and user engagement. Ensured compliance with AODA and WCAG 2.1 standards, enhancing web accessibility for diverse users. Managed and maintained digital content using SharePoint CMS, improving content organization and workflow efficiency. Collaborated in an Agile environment, actively participating in Scrum sessions and sprint planning to ensure project alignment with business goals.

Education

Web Design and Development (Post-Graduation Degree) at Conestoga College, Kitchener, ON
January 11, 2030 - June 1, 2019
Bachelor in Computer Science (Graduation Degree) at M.B Patel Science College, India
June 1, 2017 - June 1, 2014

Qualifications

Certified Scrum Master (CSM®)
January 11, 2030 - April 15, 2026

Industry Experience

Software & Internet