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Hi, I’m Krystal Hurr, a digital marketing professional specializing in social media management, content creation, and campaign analytics. I combine technical proficiency in video production and graphic design with a data-first approach to audience growth. I’ve successfully delivered integrated campaigns that boost engagement and brand visibility across diverse sectors. I’m ready to apply a strategic, creative mindset to elevate digital media operations and drive organizational objectives.…Hi, I’m Krystal Hurr, a digital marketing professional specializing in social media management, content creation, and campaign analytics. I combine technical proficiency in video production and graphic design with a data-first approach to audience growth. I’ve successfully delivered integrated campaigns that boost engagement and brand visibility across diverse sectors. I’m ready to apply a strategic, creative mindset to elevate digital media operations and drive organizational objectives.

Krystal Hurr

Content Creator, Graphic Designer, Video Editor, +7

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Hi, I’m Krystal Hurr, a digital marketing professional specializing in social media management, content creation, and campaign analytics. I combine technical proficiency in video production and graphic design with a data-first approach to audience growth. I’ve successfully delivered integrated campaigns that boost engagement and brand visibility across diverse sectors. I’m ready to apply a strategic, creative mindset to elevate digital media operations and drive organizational objectives.…Hi, I’m Krystal Hurr, a digital marketing professional specializing in social media management, content creation, and campaign analytics. I combine technical proficiency in video production and graphic design with a data-first approach to audience growth. I’ve successfully delivered integrated campaigns that boost engagement and brand visibility across diverse sectors. I’m ready to apply a strategic, creative mindset to elevate digital media operations and drive organizational objectives.

Available to hire

Hi, I’m Krystal Hurr, a digital marketing professional specializing in social media management, content creation, and campaign analytics. I combine technical proficiency in video production and graphic design with a data-first approach to audience growth.

I’ve successfully delivered integrated campaigns that boost engagement and brand visibility across diverse sectors. I’m ready to apply a strategic, creative mindset to elevate digital media operations and drive organizational objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Coordinator of Digital Media and Design - Full Time at York County School Division

October 1, 2024 - June 1, 2026

Orchestrated comprehensive digital media strategies and storytelling campaigns for a district serving 19 schools, enhancing community engagement and brand visibility across web, social, and print channels. Directed end-to-end production workflows for multimedia content, including video editing, photography, and graphic design, ensuring all assets met strict brand guidelines, copyright regulations, and ADA accessibility standards. Collaborated with Public Relations, Video Services, and administrative departments to execute various projects, streamlining communication and resource allocation. Managed departmental digital inventory and equipment logistics while prioritizing multiple concurrent graphic design requests to meet deadlines for diverse internal and external stakeholders. Spearheaded the collection, scheduling, and sharing of school-wide success stories, using data-driven insights to improve content distribution and enhance audience reach.

Marketing and Communications Coordinator - Full Time at RE/MAX Peninsula

September 1, 2022 - February 28, 2023

Executed integrated internal and external communication strategies across email and social media channels, ensuring seamless information flow between real estate agents and customers. Delivered comprehensive administrative support to streamline marketing operations.

Social Media Manager - Part Time at Hampton Police Division

February 1, 2024 - September 30, 2024

Directed a comprehensive social media strategy. Managing content for recruitment, community engagement, press releases, and public safety announcements across Facebook and Instagram.

Digital Media Coordinator - Contract at US Falcon

February 23, 2024 - June 1, 2024

Produced high-visibility bi-monthly company newsletters and graphics, serving as the primary photographer for division-wide award recognition, retirements, promotions, and project milestones. Archived and managed a comprehensive digital asset library, organizing video footage and photography for future projects, presentations, and historical references. Designed media assets for special events and corporate projects, enhancing brand storytelling and employee engagement. Maintained inventory systems for critical production supplies (inks, paper, printing materials, mats, boards), optimizing resource allocation and minimizing downtime for creative operations.

Social Media Marketing Specialist - Part Time at Bevon Co, LLC

December 1, 2020 - June 30, 2021

Drove company growth and increased client profile engagement through targeted Instagram strategies and content optimization. Delivered high-converting visual assets, including infographics, promotional videos, and print/digital marketing collateral, tailored to specific agent niches and market segments. Authored engaging monthly blog content for the Property Management division, enhancing SEO visibility and fostering community trust. Scaled social media operations by standardizing content workflows and providing strategic guidance to agents, resulting in measurable growth in lead generation and brand awareness.

Social Media Marketing Specialist - Part Time at Liz Moore & Associates

February 1, 2022 - September 30, 2022

Orchestrated personalized digital marketing strategies for a portfolio of 21 agents across three locations, driving a 20% average increase in engagement rates across all platforms within a 3-month period. Maximized ROI by leveraging Hootsuite to manage multi-platform campaigns (Facebook, Instagram, LinkedIn, YouTube, Google My Business, HomeSnap), ensuring consistent brand presence and optimal posting schedules. Produced high-converting visual assets, including infographics, promotional videos, and print/digital marketing collateral, tailored to specific agent niches and market segments. Authored monthly blog content for the Property Management division, boosting SEO and audience engagement. Implemented standardized content workflows, enabling scalable growth and enhanced brand trust.

Marketing Analytics Strategist (Freelance / Volunteer) at Remote

April 1, 2020 - October 1, 2020

Conducted in-depth market research and data analysis to design targeted ad campaigns, recruited student applicants, and high-value donors. Analyzed, validated, and consolidated complex data sets to provide actionable insights that refined audience segmentation and improved campaign ROI for the marketing team. Crafted compelling content narratives that showcased applicant diversity and campaign success, amplifying the organization’s mission and driving community engagement. Collaborated with executive directors to align data-driven strategies with organizational goals, ensuring equitable resource distribution for marginalized students.