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I'm Kyonda Cooper, a global marketing leader focused on building brands and driving growth for B2B, B2C, and government clients. I help organizations design and execute integrated marketing programs—from strategy and demand generation to product marketing and cross-functional execution—while leading teams in remote settings. As the founder of ClearIdea Marketing, I partner with clients to create measurable outcomes, blending analytics with creative storytelling. My background spans consumer goods, tech-enabled startups, higher education, and media, where I've led multi-channel campaigns, webinars, events, and global PR to expand brand reach and accelerate revenue.…I'm Kyonda Cooper, a global marketing leader focused on building brands and driving growth for B2B, B2C, and government clients. I help organizations design and execute integrated marketing programs—from strategy and demand generation to product marketing and cross-functional execution—while leading teams in remote settings. As the founder of ClearIdea Marketing, I partner with clients to create measurable outcomes, blending analytics with creative storytelling. My background spans consumer goods, tech-enabled startups, higher education, and media, where I've led multi-channel campaigns, webinars, events, and global PR to expand brand reach and accelerate revenue.

Kyonda Cooper

Brand Strategist, Fractional CMO, Marketing Consultant, +2

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I'm Kyonda Cooper, a global marketing leader focused on building brands and driving growth for B2B, B2C, and government clients. I help organizations design and execute integrated marketing programs—from strategy and demand generation to product marketing and cross-functional execution—while leading teams in remote settings. As the founder of ClearIdea Marketing, I partner with clients to create measurable outcomes, blending analytics with creative storytelling. My background spans consumer goods, tech-enabled startups, higher education, and media, where I've led multi-channel campaigns, webinars, events, and global PR to expand brand reach and accelerate revenue.…I'm Kyonda Cooper, a global marketing leader focused on building brands and driving growth for B2B, B2C, and government clients. I help organizations design and execute integrated marketing programs—from strategy and demand generation to product marketing and cross-functional execution—while leading teams in remote settings. As the founder of ClearIdea Marketing, I partner with clients to create measurable outcomes, blending analytics with creative storytelling. My background spans consumer goods, tech-enabled startups, higher education, and media, where I've led multi-channel campaigns, webinars, events, and global PR to expand brand reach and accelerate revenue.

Available to hire

I’m Kyonda Cooper, a global marketing leader focused on building brands and driving growth for B2B, B2C, and government clients. I help organizations design and execute integrated marketing programs—from strategy and demand generation to product marketing and cross-functional execution—while leading teams in remote settings.

As the founder of ClearIdea Marketing, I partner with clients to create measurable outcomes, blending analytics with creative storytelling. My background spans consumer goods, tech-enabled startups, higher education, and media, where I’ve led multi-channel campaigns, webinars, events, and global PR to expand brand reach and accelerate revenue.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

English

Fluent

Work Experience

Founder & CEO at ClearIdea Marketing

April 1, 2023 - Present

Founded an independent marketing consultancy serving B2B and B2C clients, as well as local, state, and federal government entities, delivering strategic marketing guidance, fractional CMO services, and freelance support.

Global Marketing Director at Aromyx Corporation

February 28, 2023 - October 25, 2025

Launched the marketing function, designed a global marketing plan and lead-generation strategy, built target personas, rebranded, implemented a new CRM, and oversaw agency partners for a complete brand overhaul; led product/market initiatives and global PR efforts.

Brand Marketing Manager at Massimo Zanetti Beverage, USA

March 1, 2022 - October 25, 2025

Managed Hills Bros. Cappuccino and Frappés portfolio; drove awareness, distribution and profitability; analyzed syndicated data to optimize pricing and assortments; led media and events strategy; delivered global branding and packaging updates.

Senior Marketing Manager at Academic Partnerships

January 1, 2021 - October 25, 2025

Led demand generation and enrollment growth for eight universities and 35 programs; delivered multi-channel campaigns; improved leads by 10%, applications by 15%, and new enrollments by 20% year over year.

Brand Marketing Manager at PepsiCo/Frito-Lay (Multi-Pack Snacks Portfolio and Single-Serve Foods Portfolio)

May 1, 2017 - October 25, 2025

Managed a $23.6M budget; drove brand growth for a $1.87B portfolio; launched 5 SKUs; led packaging refreshes and in-store activations; partnered with agencies for creative and media campaigns.

Associate Brand Manager at Dole Packaged Foods, LLC

May 1, 2014 - October 25, 2025

Led a high-impact promotion with Diageo for pineapple juice; generated $700M+ in direct sales; co-branded promotions and national media integration.

Digital Media Analyst, Customer Marketing & Sales at The Walt Disney Company/ESPN, Inc.

April 1, 2013 - October 25, 2025

Analyzed digital media and consumer marketing initiatives; supported promotion research and cross-functional collaboration to inform campaigns and drive revenue.

Associate Manager, Marketing and Promotion Research at The Walt Disney Company/ESPN, Inc.

February 1, 2012 - October 25, 2025

Led marketing and promotion research projects; delivered insights to guide campaigns; collaborated with cross-functional teams.

Senior Analyst, Marketing & Promotion Research at The Walt Disney Company/ESPN, Inc.

March 1, 2011 - October 25, 2025

Directed analytics for marketing and promotion across multiple markets; supported measurement and reporting for campaigns.

Analyst, Marketing & Promotion Research at The Walt Disney Company/ESPN, Inc.

April 1, 2008 - October 25, 2025

Performed data analysis and reporting to support marketing initiatives.