Marketing that moves people. Events that make impact. I help businesses grow through strategic marketing and seamless event execution. Ten years ago, I started my career in marketing and events in the UK. Now, I'm building something new as a freelancer in Sydney – and honestly, the journey here mirrors how I approach my work: bold, intentional, and driven by curiosity. I moved to Australia on my own after solo travelling, chasing new experiences and the kind of growth that only comes from stepping outside your comfort zone. That same energy – the willingness to explore, adapt, and create something meaningful – is what I bring to every project. Over the past decade, I've worked across B2B and B2C, learning from talented professionals and getting hands-on with everything from tech startups to lifestyle brands, intimate events to large-scale corporate productions. I've written copy that converts, managed events that people actually remember, and directed creative campaigns that connect on a human level. What sets me apart? I don't just execute – I care about the why. Why does this message matter? What experience do we want people to walk away with? How do we create something authentic in a world of noise? Whether I'm crafting your brand story or bringing your event vision to life, I'm always focused on the details that make the difference and the connections that make it memorable. When I'm not working, I'm probably exploring Sydney's creative scene, trying a new coffee spot, or planning my next adventure. I believe the best ideas come from living fully – and I bring all of that curiosity and passion into the work I do. Let's create something great together.

Lauren Williams

Marketing that moves people. Events that make impact. I help businesses grow through strategic marketing and seamless event execution. Ten years ago, I started my career in marketing and events in the UK. Now, I'm building something new as a freelancer in Sydney – and honestly, the journey here mirrors how I approach my work: bold, intentional, and driven by curiosity. I moved to Australia on my own after solo travelling, chasing new experiences and the kind of growth that only comes from stepping outside your comfort zone. That same energy – the willingness to explore, adapt, and create something meaningful – is what I bring to every project. Over the past decade, I've worked across B2B and B2C, learning from talented professionals and getting hands-on with everything from tech startups to lifestyle brands, intimate events to large-scale corporate productions. I've written copy that converts, managed events that people actually remember, and directed creative campaigns that connect on a human level. What sets me apart? I don't just execute – I care about the why. Why does this message matter? What experience do we want people to walk away with? How do we create something authentic in a world of noise? Whether I'm crafting your brand story or bringing your event vision to life, I'm always focused on the details that make the difference and the connections that make it memorable. When I'm not working, I'm probably exploring Sydney's creative scene, trying a new coffee spot, or planning my next adventure. I believe the best ideas come from living fully – and I bring all of that curiosity and passion into the work I do. Let's create something great together.

Available to hire

Marketing that moves people. Events that make impact. I help businesses grow through strategic marketing and seamless event execution.

Ten years ago, I started my career in marketing and events in the UK. Now, I’m building something new as a freelancer in Sydney – and honestly, the journey here mirrors how I approach my work: bold, intentional, and driven by curiosity.

I moved to Australia on my own after solo travelling, chasing new experiences and the kind of growth that only comes from stepping outside your comfort zone. That same energy – the willingness to explore, adapt, and create something meaningful – is what I bring to every project.

Over the past decade, I’ve worked across B2B and B2C, learning from talented professionals and getting hands-on with everything from tech startups to lifestyle brands, intimate events to large-scale corporate productions. I’ve written copy that converts, managed events that people actually remember, and directed creative campaigns that connect on a human level.

What sets me apart? I don’t just execute – I care about the why. Why does this message matter? What experience do we want people to walk away with? How do we create something authentic in a world of noise? Whether I’m crafting your brand story or bringing your event vision to life, I’m always focused on the details that make the difference and the connections that make it memorable.

When I’m not working, I’m probably exploring Sydney’s creative scene, trying a new coffee spot, or planning my next adventure. I believe the best ideas come from living fully – and I bring all of that curiosity and passion into the work I do.

Let’s create something great together.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Events Coordinator - Spectator & Participation Engagement at Pont3 - TCS Sydney Marathon
October 31, 2025 - October 31, 2025
Drove spectator and participant engagement for the Sydney Marathon, coordinating travel, accommodation and logistics, and delivering data-driven insights to inform future marketing strategy. Worked as a freelance contributor ensuring smooth operational delivery for large-scale events.
Brand Marketing Executive at Texere Publishing
November 1, 2024 - November 1, 2024
Led brand marketing and campaigns for publishing initiatives, managed vendor and media partnerships, and contributed to event marketing and sponsorship activations. Used analytics to measure performance and optimize future campaigns.
Events Assistant at Pennine Events
December 31, 2024 - December 31, 2024
Supported planning and execution of events, coordinated logistics, and assisted with marketing campaigns and vendor communications to ensure successful event delivery.
Events Assistant & Marketing Manager at Optionis Group
February 28, 2022 - February 28, 2022
Assisted with events and marketing operations, coordinated vendor relations and sponsorships, and helped plan campaigns across online and offline channels.
Artist Liaison & Production Support at Prysm Media Group
March 31, 2020 - March 31, 2020
Fostered strong relationships with sponsors and vendors, supported artist liaison requests and accreditation, and coordinated artist passes and stage management support during events.
Events Coordinator - Spectator & Participant Engagement at Pont3 - TCS Sydney Marathon
October 1, 2025 - October 1, 2025
Coordinated on-site event operations for the Sydney Marathon, focusing on spectator and participant engagement; managed travel, accommodation and logistics for Directors; ensured event readiness and safety.
Inbound Marketing Executive at Pennine Events
February 1, 2022 - February 1, 2022
Developed inbound marketing strategies and supported event campaigns; engaged with sponsors and vendors and supported exhibition and conference activities.
Assistant Events and Marketing Manager at Options Group
March 1, 2020 - March 1, 2020
Assisted in planning and executing events and marketing activities; established relationships with sponsors and vendors; supported logistics and budgets.
Course Manager at Prysm Media Group
March 1, 2020 - March 1, 2020
Fostered relationships with sponsors and vendors; sourced, procured and managed 35 entertainers across the course for the Sydney Marathon; coordinated essential supplies and logistics to ensure event readiness.

Education

Level 6 Diploma in Professional Marketing at Chartered Institute of Marketing
May 1, 2023 - May 1, 2024
Bachelor's Degree in History Studies at University of Liverpool
January 1, 2015 - December 31, 2018
Diploma in Marketing: Marketing and Digital Strategy at Chartered Institute of Marketing
May 1, 2023 - May 1, 2024
Level 4 Project Management at Brentwood Open Learning College
January 1, 2020 - December 1, 2020
Bachelor's Degree in History Studies at University of Liverpool
January 1, 2015 - December 1, 2018

Qualifications

Level 6 Diploma in Professional Marketing
May 1, 2023 - May 1, 2024
Diploma in Marketing: Marketing and Digital Strategy
May 1, 2023 - May 1, 2024
Level 4 Project Management
January 1, 2020 - December 1, 2020
Bachelor's Degree in History Studies
January 1, 2015 - December 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Other
    paper Events & Marketing Manager - Leisure, Hospitality and Tourism World Expo 2019
    Marketing & Events Manager – Leisure, Hospitality & Tourism World (B2B Exhibition) Grew show attendance by 27% (2018–2019) through strategic multi-channel marketing. Highlights: Managed and created content for the website, including: blog posts, speaker write-ups and industry news. Social media and show-guide content creation. Managed direct marketing via Mailchimp (A/B testing emails, SMS campaigns) and produced post-show reports. Led indirect marketing: affiliate partnerships, blog content, and social media strategy. Tracked leads and supported sales using Salesforce; monitored campaign success with Google Analytics. Collaborated with Event Directors to develop targeted marketing materials, driving exhibition space sales. B2BEventsMarketing MarketingManager ProjectManagement Mailchimp EmailAutomation LeadGeneration SocialMediaManagement Copywriting WebsiteDesign SEO MediaPartnershipManagement PrintMedia Showguides
    paper Website Creation Using V0 - ljrcreative.com.au

    Visit: ljrcreative.com.au

    I wanted to create a professional platform to showcase my work and find new opportunities.

    I taught myself how to use website-building software such as Vercel and V0 in order to create my own website without the help of developers.

    #WebsiteDevelopment #SEO #WebsiteDesign #AI