Rebranding a Healthcare Product

Centene Corporation is one of the largest US health insurance providers. It is a parent brand with many public-facing sub-brands. Centene’s customer base are the most vulnerable and complex populations in the United States, many of whom are under-represented, marginalized or unseen. Their role as a brand is to connect people to what they need to live healthier lives, in and outside of healthcare.

Rebranding one of their largest products, Medicare, to go from individualized state brands to one national brand that unified it’s purpose and mission.