Available to hire
Hi there! I’m a graphic designer and marketing enthusiast based in Laurel, Ms. With 20 + years of experience, I specialize in creating eye-catching designs that boost engagement across various sectors like Social Media platforms, Google, and YouTube.
My main skills include branding, web design, and social media graphics, and I’m well-versed in tools like Adobe Creative Suite and Canva. What sets me apart? I believe great design is all about understanding my clients’ goals and audience, ensuring everything I create is not just beautiful but also effective.
If you’re looking for someone to bring your vision to life, let’s chat!
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager & Graphic Designer at Reliable Roofing & Construction LLC-Laurel, MS
June 30, 2024 - May 14, 2024Managed a team of 10 marketing professionals and oversaw the Marketing Department, providing guidance, training, and performance evaluations. Implemented digital marketing campaigns across social media, email marketing, SEO/SEM, and content marketing. Utilized data analytics tools to track campaign performance metrics. Developed compelling marketing content including websites, blogs, and whitepapers. Managed vendor relationships to ensure project delivery within budget. Led trade show planning and execution, coordinating logistics for maximum product exposure. Executed lead generation strategies resulting in a 47% increase in qualified leads.
Marketing Coordinator at Performance Food Group-Hattiesburg, MS
June 30, 2024 - July 27, 2025Assisted in developing and executing marketing campaigns including social media, email marketing, and content creation. Managed production and distribution of marketing materials such as brochures and flyers. Conducted market research to optimize campaigns and monitored key performance metrics. Generated monthly campaign reports with recommendations. Coordinated logistics for trade shows and events to maximize brand exposure. Assisted website content management using CMS platforms and drove lead generation via targeted Google AdWords campaigns.
Social Media Marketing Specialist/ Ecommerce Assistant at Conde Systems, Inc.-Mobile, AL
November 30, 2023 - July 27, 2025Acquired qualified leads and increased revenue by optimizing site traffic through calls-to-action and landing pages. Utilized SEO and Google Analytics to enhance content and lead quality. Regularly drafted fresh website content with targeted keywords. Managed Google Ads campaigns to obtain B2B and B2C leads. Managed social media channels and content across multiple platforms. Executed pay per click and online display marketing to boost traffic. Monitored campaigns using Cision, Google Analytics, MailChimp, and SurveyMonkey. Managed marketing budgets and kept abreast of marketing trends and technologies.
Marketing Director/Graphic Artist at Hattiesburg Cycles, Inc.-Hattiesburg, MS
October 31, 2022 - July 27, 2025Led multi-channel marketing plans with decisive leadership, resulting in increased market share. Managed project workflows, schedules, and ensured deliverables met targets. Developed integrated product launch marketing plans for diverse industries. Created professional marketing materials and managed participation in trade shows and exhibitions. Conducted pricing analysis. Supervised staff hiring, training, and performance evaluations aligned with KPIs and business goals.
Digital Marketer/ Crisis Intervention Team at Pine Belt Mental Healthcare-Hattiesburg, MS
May 31, 2020 - July 27, 2025Created engaging content across social media, digital advertising, and internal digital displays. Leveraged digital trends and competitor analyses to capitalize on growth opportunities. Boosted product sales and brand recognition via social media, email, and display campaigns. Managed postings on multiple digital platforms and adhered to best marketing practices. Utilized SEO strategies and Google Analytics to optimize and measure online content effectiveness.
Digital Marketing Manager/Accounts Executive at Laurel Leader Call Newspaper-Laurel, MS
September 30, 2017 - July 27, 2025Developed and implemented consistent campaign strategies to drive growth. Created compelling digital content for social media, advertisements, and web platforms. Measured and reported campaign performances, and ensured compliance with regulations. Managed an archive of multimedia resources to support organizational materials. Leveraged digital trends and competitor analysis for new opportunities.
Marketing Coordinator at Performance Food Group
June 1, 2024 - September 29, 2025Assisted in the development and execution of marketing campaigns across social media, email marketing, and content creation. Managed production and distribution of brochures, flyers, and promotional items. Conducted market research to identify target audiences and insights for campaign optimization. Monitored and analyzed key performance metrics to measure effectiveness; generated monthly reports with actionable recommendations. Coordinated logistics for trade shows, conferences, and events to maximize brand exposure. Supported website content updates via CMS platforms; drove lead generation through targeted online advertising campaigns (e.g., Google Ads).
Marketing Manager at Reliable Roofing & Construction LLC
July 1, 2024 - PresentImplemented digital marketing campaigns across social media, email marketing, SEO/SEM, and content marketing. Used data analytics tools to track campaign performance metrics such as CTR, CVR, ROAS. Developed compelling content for marketing collateral including websites, blogs/articles, whitepapers/eBooks. Managed relationships with external vendors/agencies, ensuring timely delivery within budget. Led planning and execution of trade shows/events and implemented lead-generation strategies via landing pages, forms, and direct mail nurturing, resulting in a 47% increase in qualified leads.
Marketing Manager at Hattiesburg Cycles, Inc.
October 1, 2022 - September 29, 2025Spearheaded successful, multifaceted marketing plans across traditional and digital campaigns. Positioned the brand to capture larger market share and improve penetration with creative approaches. Managed projects of various sizes with attention to detail, keeping teams on track and deliverables on schedule. Developed integrated product launch marketing plans and attracted target audiences with professional marketing materials. Planned and executed trade shows, fairs, and exhibitions; analyzed market characteristics for pricing decisions.
Marketing Specialist / Content Creator at Pine Belt Mental Healthcare
May 1, 2020 - September 29, 2025Created compelling content using social media, digital advertising, web, and internal digital displays. Capitalized on growth opportunities through new trends and competitor analyses; optimized content with SEO and Google Analytics. Boosted product sales and brand recognition via social media, email, and display advertising campaigns. Posted listings on social media and blogs; adhered to best practices for email, mobile, web, and online-offline mobilization.
Marketing Director / Graphic Artist at Conde Systems, Inc.
November 1, 2023 - September 29, 2025Acquired new qualified leads and elevated revenue by transforming site traffic through calls-to-action, landing pages, tracking links, and lead-generation content. Used SEO and Google Analytics to enhance online content. Drafted fresh website content with high-performing keywords. Designed and managed Google Ads campaigns to generate B2B and B2C leads and conversions. Posted listings on social media and blogs; optimized search marketing strategies based on web analytics. Tracked campaigns using Cision, Google Analytics, MailChimp, and SurveyMonkey; managed social channels and content across platforms.
Digital Advertising Manager / Account Executive at Laurel Leader Call Newspaper
September 1, 2017 - September 29, 2025Developed and implemented campaign strategies to drive growth; created compelling content using social media, digital advertising, web, and internal digital displays. Measured and reported performance of digital marketing campaigns; maintained compliance with regulations and standards. Built and maintained an archive of audio and video resources to support organizational materials; capitalized on new growth opportunities identified from digital trends and competitor analyses.
Marketing Manager at Reliable Roofing & Construction LLC
July 1, 2024 - PresentImplemented digital marketing campaigns across multiple channels (social media, email marketing, SEO/SEM, and content marketing); analyzed campaign performance with metrics such as CTR, CVR, and ROAS; developed compelling content for websites, blogs, and promotional materials; managed relationships with external vendors to ensure timely, within-budget delivery; planned and executed trade shows/events to maximize brand exposure; led lead-generation efforts through landing pages, forms, email nurturing, direct mail, and canvassing, resulting in a 47% increase in qualified leads.
Marketing Coordinator at Performance Food Group
June 1, 2024 - September 29, 2025Assisted in development and execution of marketing campaigns across social media, email marketing, and content creation; managed production and distribution of marketing materials; conducted market research to identify target audiences and gather insights; monitored KPIs and generated monthly campaign reports with actionable recommendations; coordinated logistics for trade shows and events to maximize brand exposure; updated websites and content via CMS platforms.
Marketing Specialist / Content Creator at Pine Belt Mental Healthcare
May 1, 2020 - September 29, 2025Created engaging content using social media, digital advertising, web, and internal displays; capitalized on new growth opportunities by optimizing digital practices; boosted brand recognition through social media, email, and display advertising campaigns; posted listings across social channels and blogs; adhered to best practices for email, mobile, and web activations; utilized SEO and Google Analytics to optimize content and lead generation.
Digital Marketer / Social Media Manager at Conde Systems, Inc.
November 1, 2023 - September 29, 2025Acquired new qualified leads and increased revenue by converting site traffic through calls-to-action, landing pages, tracking links, and lead-generation content; used SEO and Google Analytics to enhance online content; drafted fresh website content with high-performing keywords; leveraged data to optimize lead generation campaigns; managed marketing budgets; tracked campaigns with Cision, Google Analytics, MailChimp, and SurveyMonkey; managed social channels and content; executed PPC and online display campaigns to improve traffic.
Marketing Manager at Laurel Leader Call Newspaper
September 1, 2017 - September 29, 2025Developed and implemented clear, consistent campaign strategies to drive growth; created engaging content using social media, digital advertising, and web; measured and reported performance of digital marketing campaigns; ensured regulatory compliance; developed and maintained an archive of audio/video resources to support organizational materials; capitalized on growth opportunities by identifying digital trends and competitor analyses.
Marketing Coordinator at Performance Food Group
June 30, 2024 - September 29, 2025Assisted in the development and execution of marketing campaigns, including social media, email marketing, and content creation. Managed production and distribution of marketing materials. Conducted market research to identify target audiences and gather insights for campaign optimization. Monitored and analyzed key performance metrics; generated monthly reports with actionable recommendations. Coordinated logistics for trade shows and events to maximize brand exposure. Assisted in website content updates using CMS platforms. Drove lead generation through targeted online advertising campaigns (e.g., AdWords).
Marketing Manager & Graphic Designer at Reliable Roofing & Construction LLC
July 1, 2024 - PresentImplemented digital marketing campaigns across social media, email, SEO/SEM, and content marketing. Used data analytics tools to track campaign performance (CTR, CVR, ROAS). Developed compelling content for websites, blogs, whitepapers, and other collateral. Managed relationships with external vendors/agencies, ensuring timely delivery within budget. Led planning and execution of trade shows and events, coordinating logistics to maximize product/service exposure. Implemented lead generation strategies via landing pages, forms, email nurturing programs, and direct mail.
Marketing Specialist / Content Creator at Hattiesburg Cycles, Inc.
October 31, 2022 - September 29, 2025Spearheaded multi-channel marketing plans; produced engaging content for social media, email campaigns, and display advertising. Drove brand growth and market penetration through creative campaigns and consistent messaging. Managed project timelines and cross-functional collaboration to deliver on targets.
Digital Advertising Manager/Account Executive at Laurel Leader Call Newspaper
September 30, 2017 - September 29, 2025Developed and implemented clear digital campaign strategies; measured performance and reported results. Created engaging content for digital channels; maintained archive of audio/video resources to support organization-wide materials. Ensured regulatory compliance and best practices in digital advertising.
Marketing Specialist / Content Creator at Pine Belt Mental Healthcare
May 31, 2020 - September 29, 2025Created compelling content for social media, digital ads, websites, and internal displays. Optimized content with SEO and analytics insights to improve lead generation. Managed email campaigns and cross-channel promotions to boost product sales and brand recognition.
Marketing Director / Graphic Artist; Digital Marketer; Social Media Manager / Ecommerce Assistant at Conde Systems, Inc.
November 30, 2023 - September 29, 2025Acquired new qualified leads and increased revenue by transforming site traffic through CTAs, landing pages, tracking links, and lead-generation content. Used SEO and analytics to enhance online content; drafted fresh website content with high-performing keywords. Managed marketing budget, tracked campaigns via analytics tools, and coordinated social media and email marketing efforts.
Marketing Campaign & Content Creator at Laurel Leader Call Newspaper
September 30, 2017 - September 29, 2025Note: Overlapping role entries previously captured under Laurel Leader Call; continued activity in digital marketing and content creation.
Marketing Manager & Graphic Designer at Reliable Roofing & Construction LLC
July 1, 2024 - PresentLed a marketing department of 10, guiding strategy and execution across digital campaigns, content creation, vendor management, and event coordination. Implemented data-driven campaigns across social media, email, SEO/SEM, and content marketing; oversaw production of marketing materials; managed trade shows and events to maximize brand exposure; and drove lead generation and engagement initiatives.
Marketing Coordinator at Performance Food Group
June 30, 2024 - September 29, 2025Aided development and execution of multi-channel marketing campaigns (social media, email marketing, content creation); produced marketing materials; conducted market research for target audience insights; monitored KPIs and prepared monthly performance reports with actionable recommendations; coordinated logistics for trade shows and events.
Marketing Manager at Conde Systems, Inc.
November 30, 2023 - September 29, 2025Led lead generation and content initiatives; improving site traffic through CTAs, landing pages, and tracking links; optimized content with SEO and Google Analytics; produced website content with targeted keywords; managed Google Ads campaigns for B2B and B2C leads and conversions; handled social media posting and campaign tracking; managed budgets and vendor relationships.
Marketing Coordinator at Hattiesburg Cycles, Inc.
October 31, 2022 - September 29, 2025Drove multi-channel marketing campaigns (digital ads, social media, SEO/SEM, content marketing); led product launches and integrated marketing plans; coordinated trade shows and events; developed lead generation strategies via landing pages, email nurturing, and direct mail, resulting in increased qualified leads by a notable margin.
Marketing Director/Graphic Artist at Pine Belt Mental Healthcare
May 31, 2020 - September 29, 2025Created engaging content across social media, digital advertising, web, and internal digital displays; identified growth opportunities through market analysis; boosted product sales and brand recognition via email and display campaigns; managed content for multiple channels.
Graphic Designer at Laurel Leader Call Newspaper
September 30, 2017 - September 29, 2025Developed and implemented clear, consistent campaign materials; created engaging content for digital and print channels; measured and reported performance of campaigns; maintained brand standards and asset libraries.
Education
Associate in Applied Science at Remington College - Lafayette, LA
August 1, 2002 - May 31, 2004Associate in Science at Remington College - Lafayette, LA
August 1, 1998 - December 31, 2001Diploma at West Jones High School - Ellisville, MS
August 1, 1995 - May 31, 1998Diploma at Remington College, Lafayette, LA
August 1, 1998 - December 1, 2001High School Diploma at West Jones High School, Ellisville, MS
August 1, 1995 - May 1, 1998High School Diploma at West Jones High School
August 1, 1995 - May 1, 1998Diploma at Remington College
August 1, 1998 - December 1, 2001Diploma at Remington College
August 1, 1998 - December 1, 2001High School Diploma at West Jones High School
August 1, 1995 - May 1, 1998Diploma at Remington College - Lafayette, LA
August 1, 1998 - December 1, 2001High School Diploma at West Jones High School - Ellisville, MS
August 1, 1995 - May 1, 1998Qualifications
Industry Experience
Professional Services, Media & Entertainment, Retail, Wholesale & Distribution, Real Estate & Construction, Manufacturing, Healthcare, Education, Software & Internet
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