LanaMouton

Managed a $7M/month Google Ads account for a major U.S. insurance brand, driving full-funnel lead generation with a focus on lead quality and CPA efficiency. Overhauled campaign structures, implemented offline and value-based conversion tracking with the data engineering team, and integrated YouTube and Performance Max campaigns to support upper-funnel brand building. Optimized audience segmentation, bidding, and budget allocation, balancing volume and efficiency while scaling spend. Achieved ~25% CPA reduction, 200%+ ROAS improvement, 45% growth in lead volume, and qualified leads increased to ~45–50%.

**Case Study: Lana Mouton's Digital Marketing Contributions to LunaJoy** **Client**: LunaJoy (https://hellolunajoy.com/) **Industry**: Telehealth Therapy Services **Project**: Implementation of Google Analytics and Ad Campaign Management **Background**: LunaJoy is a telehealth therapy service provider that focuses on the well-being of women. In an effort to enhance their online presence and attract more clients, LunaJoy enlisted the expertise of Lana Mouton, a seasoned freelance marketer with a track record of success in digital marketing. **Challenges**: Lana was tasked with the implementation of tracking tools and the management of advertising campaigns in a highly regulated industry. She faced the following challenges: - Navigating Google Policy restrictions - Overcoming ad disapprovals to maintain a legitimate presence on the Google Network **Solutions Implemented**: Lana's approach to overcoming these challenges included: - Implementing Google Analytics and Google Tag Manager to track website traffic and user behavior - Managing Google Search campaigns to target potential clients actively seeking telehealth therapy services - Utilizing Google Performance Max campaigns to optimize ad performance across Google's networks **Results**: While specific metrics and campaign data are withheld due to NDAs, Lana's efforts resulted in: - An increase in website traffic for LunaJoy - Enhanced lead generation, contributing to LunaJoy's client base growth **Conclusion**: Lana Mouton's strategic use of Google's marketing tools and her ability to navigate the complexities of advertising in the telehealth industry led to tangible improvements in LunaJoy's digital marketing efforts. Her expertise not only increased visibility for LunaJoy but also helped the company to overcome significant advertising hurdles, ensuring a consistent and legitimate online presence. **Note**: Due to the confidentiality agreement in place, further details on the campaign specifics and outcomes remain undisclosed. However, Lana's contribution to LunaJoy's marketing success is evident from the overall positive results achieved.